NICOLE JESTY

Marketing & Business Development

adhcch@r.postjobfree.com

https://www.linkedin.com/in/nicolejesty/

905-***-****

** ***** ******, *******

Experience

MARKETING & BUSINESS DEVELOPMENT ASSOCIATE

Excellence Squared Group Ltd. Nottingham, UK & Toronto, ON Developed and implemented international business development campaign (still in use). Analyzed analytics and interacted with potential clients. Setup and managed SalesForce and HubSpot accounts. Work independently and on an international team - extremely fast paced environment.

MAY ’18

SEP ’18

MARKETING SPECIALIST

MBM Intellectual Property Law Ottawa, ON

Managed and update SalesForce & MailChimp accounts. Assist with additional CRM strategies and email marketing tactics. Work closely with Marketing and Business Development department heads to organize events and develop innovative strategies.

OCT ’17

APR ’18

VP MARKETING

Telfer Human Resource Association Ottawa, ON

Developed and implemented campus - wide marketing plan. Utilized print, digital, email and graphic marketing tactics. Continuously worked with department heads to ensure efficient campaign management . Lead the Marketing team in strategy execution.

MAY ’17

MAY ’18

FINANCE SUMMER STUDENT

Trinity Development Group Toronto, ON

Gathered data from several departments and organize into summary report on Excel. The goal of this position was to simplify and modernize the flow of information for CEO and VP Finance. Designed presentations and manage administrative projects. Continuously conducted market research activities. MAY ’16

SEP ’16

Education

SEP ’14

DEC ’18

HONOURS BACHELOR COMMERCE SPECIALIZATION IN MARKETING Telfer School of Management University of Ottawa Elective focus in Communications. Top 10 Rank in Strategic Management ‘Intopia’ Competition. Finance Case Competition Proctor. Telfer International Case Competition competitor. Telfer 101 Week Leader.

Professional Skills

ADOBE INDESIGN

SALESFORCE & HUBSPOT

MARKET RESEARCH

EXCEL & MICROSOFT APPLICATIONS

CLIENT SUPPORT

Personal Skills

COMMUNICATION

WORK ETHIC

ADAPTABILITY

DETERMINATION

READINESS TO LEARN

Languages

ENGLISH

FRENCH

Masters Business Administration MBAa

Adobe Photoshop, InDesign, SalesForce, MailChimp, ROI, Social Media, Heat Mapping, SEO, CMS, Marketing Analytics, Certificate, Dean’s List, Honour Role, Leader, UX, UI, Graphic Design, Content Writing, Copy write, Coding, Hoot suite, Wordpress, GOOGLE ANALYTICS

ACCOUNT EXECUTIVE

Maple Leaf Sports & Entertainment Toronto, ON

Generate sales for sports properties with focus on groups and events. Create unforgettable experiences for clients from start to finish (outreach, marketing, customer service, event planning and execution). Generate and maintain strong relationships with each client in my self-made book of business! SEP ’19

CURRENT

PHOTOSHOP

ACCOUNT EXECUTIVE - DIAGEO

adm Group Ltd. Toronto, ON

Support Account Manager to develop sales-driving programs with key client, Diageo. Work with account team at an operational level; including cost calculations, program status reports and maintaining brand efficiency. MAR’19

JUL ‘19

Portfolio

'NEW REGION’ MARKETING CAMPAIGN

Academy Excellence Squared Group Ltd.

Unique wooden envelopes consisting of personalized invitations, company brochure and faculty book. These were dropped off in person to potential clients as an initiative to gain exposure within the desired community. This campaign ended up being used in several other regions.

CAMPAIGN VISUALS (SMALL SAMPLE)

Telfer Human Resource Association

Create campaign plan, including budget plan, distribution, schedule, analytics, etc. Seen here are posters, bookmarks, business cards and social media posts designed by me that were placed around the business school. Each event took on its own theme. CANADIAN BLOOD SERVICES -

MARKETING COMPETITION

Telfer School of Management UOttawa

Canadian Blood Services and ADM 4325 (Promotional Planning Practicum) teamed up to provide Marketing students with a strategic campaign competition. Teams were asked to design a social media campaign promoting organ donations. Seen here is a sample of market research that was conducted as well as visuals used in the strategy. PERSONAL BRANDING WEBSITE -

DIGITAL MARKETING

Telfer School of Management UOttawa

To put my digital marketing skills to the test, I created a personal website that accents personal and professional features. The website was developed on PageCloud and includes various interactive qualities. Utilize Google Analytics and heat mapping tools to analyze results and continuously improve.

DEMONSTRATION VIDEO

Lenya Excellence Squared Group Lt.d

Populate and test Lenya ‘example’ domain. Create storyboard, film and edit video to display key points of the product. Designed to be displayed on the company website and to be used in presentations. MARKETING STRATEGY CONSULTING

Shifter Magazine Telfer School of Management

As a part of the Marketing Specialization within the Telfer School of Management, students are required to analyze a local business’s current marketing strategy and make recommendations for the future. My team and I focused on a start-up online magazine based in Ottawa and designed an elaborate marketing strategy for their future endeavours.

DEAR ADM GRADUATE SCHEME,

nj

As a current adm Group employee and soon to be graduate, I bring a fresh perspective to a well crafted operation. After completing my Bachelor of Commerce degree in December, I made it my mission to incorporate learnt creative tactics into every aspect of my daily roles in my personal and professional life. After 6 weeks of working with the adm Canada team, I have experienced a fast paced environment in which ideas come to life. From client briefing to cutting purchase orders, I have learned more than I could imagine in such a short time. On top of this, I admire several core qualities of adm Group, such as its positive culture, transparent relationships as well as accountability. Each day my loyalty for the company continues to grow - which is why the Graduate Scheme 2019 is the perfect opportunity for me! Given my unique position as a recent graduate and current employee, I find that this is perfect One of the most memorable times I assumed the role of a leader was in my position as Marketing & Business Development Associate at Excellence Squared Group Ltd. For a duration of my summer experience with the company, I was working in Toronto, Canada while the rest of the team was in the United Kingdom. As expected, communication was key during this time - especially during high pressure situations. One these situations involved the President of the company in need of key information to drive a client meeting. Without being asked, I recognized what resources may be required and organized a proper schedule and list of tasks needed to be accomplished with the team and I. Within 24 hours the President went into the meeting more prepared than ever and signed on a new client! Without my ability to lead the team remotely and organize this project, the meeting would not have been as effective. In terms of a fun fact about myself, I grew up in a ski town north of Toronto in which I participated in several outdoor activities such as ice hockey, snowboarding, golfing and beach volleyball. This passion for team sports has lead to winning skills competitions, instructing snowboarding and competing in seasonal events. If given the opportunity to be apart of the Graduate Scheme 2019, I intend to bring this ‘team player’ attitude to each aspect of my role. As a recent Commerce graduate and loyal employee of the adm Group, I am always aware of changing trends and continuously seeking opportunities beyond industry ‘norms.’ I am confident that I will be a perfect fit for this position and most importantly, a perfect addition to the adm Group London team. Please do not hesitate to ask questions. I look forward to hearing from you. NICOLE JESTY

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