FERDINAND ACOB ESPELETA

** ******** **., ********, ****** Living, Paranaque City, Metro Manila

Mobile No. 090*-*******

Email Address: adhbmk@r.postjobfree.com

Birthdate : 9 January 1964

Civil Status : Married

Employment History

1. Company Name : RAYOMAR MANAGEMENT, INC.

From/To : June 2015 to January 2020

Position Title : Integrated Marketing Manager

Position Level : Senior Management

Specialization : Sales and Marketing – Corporate and Management Industry : Corporate Management

Monthly Salary : PHP 75,000.00

Work Description : The company manages 12 different companies, mostly in the shipping and logistics business. As it’s IMM under the Business Development Group, I am responsible for the delivery of effective Marketing programs in various forms – branding, sales training, advertisements, collaterals, sales support, strategic planning, and other activities that strengthens Sales revenue generation and improvement of Sales Groups’ effectivity in performance, customer maintenance and acquisition.

2. Company Name : PACIFIC CONCORD CONTAINER LINES, INC. From/To : June 2012 to May 2015

Position Title : Sales and Marketing Head

Position Level : AVP/VP/Director

Specialization : Sales – Corporate and Management

Industry : International Freight Forwarding and Logistics Work Description : Total management of the whole Sales and Marketing groups including but not limited to sales, marketing and pricing, training and recruitment, sales administration, research and market analysis, telemarketing, relationship development,and advertising and corporate communications. I lead the whole division in new accounts acquisition and existing clients' retention and growth using people and market resources. The company is one of the market's respectable freight forwarding and logistics company handling international and domestic cargo moving via air or sea, either in containerized or less-than-container load shipments. Currently maintains some Top 1000 corporations of the country as accounts. 3. Company Name : Exclusive Cars International Holdings Inc (HERTZ Phils) From/To : May 2009 to June 2012

Position Title : General Manager

Position Level : AVP/VP/Director

Specialization : Sales - Retail/General

Industry : Car Rental / Fleet Management

Work Description : Manages and oversees total operations of the company – including Finance, Human Resource, Office Administration, Sales and Marketing, and Fleet Management Operations.

4. Company Name : Asiawide Refreshments Corporation (RC Cola Phils.) From/To : June 2005 to May 2009

Position Title : National Sales Development Manager Position Level : AVP/VP/Director

Position Title : Metro South Sales Operations Head Position Level : AVP/VP/Director

Specialization : Sales - Retail/General

Industry : Food & Beverage / Catering / Restaurant Work Description : As NSDM, I headed the department that supports the whole field sales organization: from sales recruitment, training, sales administration, business development, corporate planning, sales communication and continuing education, and special projects. As SOH, I lead the whole field sales organization of the company’s Metro South operations (from Pasay to Bicol Region plus MIMAROPA islands). The company is the sole and official franchisee of RC Cola International in the Philippines.

Highlights/Achievements: As NSDM: I was able to deliver much-needed and timely sales training programs for the whole sales force such as: Back to Barracks, a back-to-basic sales training program; Quench That Selling Thirst, a refresher course for the Sales Management team; New ARC Warriors, an introduction module to ARC’s work ways for new Sales Management members; On to Battle!, a reinforcement program for Sales Supervisors and Managers; and Shout!, a train-the-trainers program for Sales Managers. I also streamlined the number of sales reportorial from a high of 12 reports to a mere 7 report forms without taking away the essences of the information being shared to management. And, I introduced regular business reviews during Saturdays for each of the plant sales operations group. As SOH: I was able to achieve the following: an increase in the Daily Average Sales from 54,500 cases (Jan 08) to 62,000 cases daily average (Dec. 08). Translating it to peso value, at average P104/case, that would equate to P6,448,000 per day coming from P5,668,000 or an increase of P780,000 sales per day average. Improved distribution from 64% (14,080 outlets) to 84% (18,480 outlets) gained within the six months period (Total outlet universe of the area: 22,000 outlets). This translated to a gain of an additional market share of 9% (combined for all product lines) from 40% to 49% average for all outlets by the end of 2008 for the whole area.

5. Company Name : Grand Boulevard Hotel

From/To : April 2001 to May 2005

Position Title : Director of Sales and Marketing

Position Level : AVP/VP/Director

Specialization : Corporate Strategy/Top Management Industry : Hotel / Hospitality

Work Description : Manages and oversees the day-to-day sales and marketing operations for the entire property which include field sales, sales administration, sales management, and marketing activities.

Highlights/Achievements: Through hard work and honest sales efforts of me and my sales team, June 02 to Dec 03 room occupancy rate for the property increased from a monthly average of 59% to 74% or an equivalent average increase of 75 rooms from 295 (P1,032,500 in rooms revenue) to 370 rooms

(P1,295,000 in rooms revenue) out of the total 500 rooms offered daily. In peso sales, this is translated to an additional daily room sales of P262,500 based on average of P3,500 per room. These came from our continuous closing of contracts with Koreans and Taiwanese travel and business markets. 6. Company Name : Copylandia Office Systems Corporation From/To : August 1996 to April 2001

Position Title : Assistant Vice President - Sales Management Position Level : CEO/SVP/AVP/VP/Director

Specialization : Sales - Retail/General

Industry : Retail / Merchandise

Work Description : Oversee total management of the whole sales and distribution departments of the company on a national scale. Responsibilities also include hiring, training, and sales office management.

Highlights/Achievements: I was able to effect some positive changes in the Sales organization: formalized and streamlined reportorial, pushed down daily absenteeism rate among the Metro Manila sales personnel from 9% to 6% average out of the total 45 employees. This was achieved by introducing a penalty system for habitual absenteeism and a reward scheme for perfect attendance every month. We were also able to win 2 government accounts namely, Department of Justice (16 photo copying machines or a contract worth P1,360,000), and Department of Budget and Management (6 copier machines equivalent to P510,000 revenue). As for private institutions, I led the team in winning deliveries of 5 Risograph machines to De La Salle University (valued at P225,000), and 4 Multi-function machines (P140,000 each or a total of P560,000) to Bureau of Internal Revenue, and another 5 top-of the-line colored copiers to National Bookstore (P175,000 each or a revenue of P875,000). 7. Company Name : Philippine Fuji Xerox Corp.

From/To : May 1991 to June 1996

Position Title : National Sales Training Manager / Branch Manager Position Level : Assistant Manager / Senior Manager Specialization : Sales - Corporate

Industry : Retail / Merchandise

Work Description : 1. NSTM was responsible for the formulation, creation, implementation, and evaluation of all Sales training programs for the entire field Sales force on a national scope. 2. Branch Manager oversees day-to-day operations of the branch office which includes : Sales, Accounting, Credit & Collection, Promotions, and branch administration. This particular branch covers and services the areas of Paraaque, Las Pias, Muntinlupa, Laguna, and Cavite. Manpower : 22

8. Company Name : Mitsui O.S.K Lines Ltd/Magsaysay Agencies Inc. From/To : January 1989 to April 1991

Position Title : Senior Sales Account Supervisor

Position Level : Supervisory

Specialization : Sales - Corporate

Industry : International Shipping

Work Description : Handled the sales of international export containers ex-Manila to different ports of Asia and North America. Dealt mainly with local exporters of various merchandise including fresh produce, frozen tuna, electronic goods, furniture, handicrafts, and apparel. Had a good working knowledge of the export, tariff trade, customs, trucking, brokerage, and international shipping businesses.

9. Company Name : Bristol-Myers Squibb Philippines Corp. From/To : July 1985 to December 1988

Position Title : Professional Sales Representative Position Level : Supervisory Sales

Specialization : Sales - Medical

Industry : Pharmaceuticals

Work Description : Was responsible for the promotion of the companys cardiovascular, anti-infective, and antibiotic drug/health care preparations to doctors and other medical practitioners in hospitals, clinics, and pharmacies in different parts of the country to include : Mindanao, Palawan, Pampanga, Nueva Ecija, Bulacan, and the cities of Paraaque, Las Pias, and Muntinlupa. Successful pharmacological promotional activities led to the successful sales of the different brand lines assigned.

EDUCATIONAL PROFILE

COLLEGE SAN BEDA COLLEGE

Mendiola, Manila

Bachelor of Science in Commerce

Major in Management

1981- 1985

Honors and Awards : - Graduated with Distinction, Class 1985

- Consistent Inclusion in the Deans List (1st-4th Yr) Organizations/Memberships

- President, SBC Management Assoc. (1984-85)

- President, Management Assoc. of the Phils. (1985)

- President, Senior Debating Team (1984-85)

- Vice Pres., Gavel Club/Speakers Forum (1982-85)

- 1st VP, SBC Students Council (1983-85)

- Member, Honors Club (1981-85)

- Asst. Editor, Echoes 85 (College Organ)

- Honorary Member, Writers Guild (1981-85)

- Member, Photo Club (1984-85)

- Level Representative to the Student Council (82-85) HIGH SCHOOL - ADAMSON UNIVERSITY

Boys High School Department

1977 - 1981

San Marcelino, Manila

Honors and Awards : - Graduating Class Valedictorian

- Loyalty Awardee, 1981

- Recipient, Insular Life Gold Eagle for Academics, 1981

- Recipient, Gerry Roxas Leadership Award, 1981

- Recipient, CAT Gold Medal Award

- Consistent Class 1st Honor, 1st to 3rd Year

- President, High School Student Council, 1980-81

- President, HS Debating Team

- President, Literary Society

- President, Speakers Society

- Corp Commander, CAT Class

SKILLS and TALENTS

* Computer Operation Proficiency (Word, Excel, PowerPoint)

* Sales Management and Office Administration

* Proficiency in both Oral and Written English Communication

* Can edit and lay out publications

* Sales Training proficiency

* Driving Motor Vehicle

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