Social Media Sales Executive

Leslie C. Eastwood

**** ***** **., ******, ** ***04

972-***-**** – adhbgb@r.postjobfree.com

https://www.linkedin.com/in/leslie-eastwood-12a8844

Profile Summary

Creative, energetic and self-motivated - offering over 23 years of Corporate and Marketing experience working in fast paced environments where professional organization skills are required to handle product purchasing, Staff, Customers & E-Commerce Partners.

Core Qualifications

Excellent Prioritizing and Multi-Tasking Skills

High Level of Communication and Teamwork and Management

Attention to Detail and very Organized

E-Commerce, Sales & B2B Customer Service

Skills

Microsoft Office Outlook & 365

Microsoft Teams – Microsoft Word

Dropbox

Excel

Quickbooks

Pipeline/Sharepoint/ Workday

Zoho CRM

Salsify

Now Commerce – Portal Platform

Fresh Desk

Duties and Achievements

Ferguson Enterprises (James Martin Vanities) – Dallas, TX – April 2017- Aug. 2020

Oversaw all marketing campaigns including E-Mail blasts, Print/Digital Ads, Linked In & Social Media which in turn increased our click-through rate by 80%

Wrote & submitted all Press Releases for Company announcements & new product introduction – PR Underground (Public Relations Underground)

Sales Executive - (B2B) Business to Business Accounts

Wrote Blogs for JMV Website

Marketing Specialist & Showroom Manager/ – Dallas Design District

Write content & organize layout for each quarterly Customer Newsletter

Coordinated a 5 Issue Print/Digital & Social Media campaign with Social Life Magazine of the Hamptons for 2018 & 2020

Orchestrated and ran a $200,000.00 per year program that turns scratch & dent & returned product into profit

Acted as Company Representative for all Industry organizations including the Dallas Design District – Built ongoing Business relationships that tuned into profitable Clients

Work closely with Graphic Art Dept. – provided content for new product information, introduction & marketing needs – Increasing online exposure by 80%

Successfully produced and hosted instructional videos for product installation for the Website and Customer Service needs

I am Published – My article on “Aging in Place” that was published in Design Texas Magazine – Spring/Summer 2017

Managed all Set ups & training for Customers and Partners for online Website portal access

Key Achievements – Previous Positions Held

VP - US Jesco International Ltd. Inc. /Jesco Canada/Jesco UK – 1996-2016

Sourced, bought & sold Consumer products domestically and internationally consistently for 15 years

Helped bring Companies to 30 Million in Revenue between the US Corp., Canadian Corp. and UK Corp.

Extensive Knowledge in Corporation Set Up and Establishment in the US and Foreign Countries

Contract Negotiation with Retail Partners regarding Licensed Business Agreements

Managed EDI sales Remittance Repots, Event Schedules, Sales Projections and Goals with our Retail Partners

Import/Export of Consumer Products to/from US, China, Korea, Hong Kong, Germany, Canada and the UK

Product development, Private Labeling and Manufacturing Overseas

Worked closely with Event Sponsorship Departments developing ideas for advertising and promotions for products

Managed Relationships with License Business Partners with Big Box Retail Store Chains in the US, Canada & the UK.

Negotiation of product cost based on 40’ high Cube Containers for Importing to the US, UK and Canada - International Purchasing/coordinating LOC’s, Wire Transfers/International Banking

Managed Relationships with Freight Forwarding Companies regarding Terms for Customs and Duty costs

Landed the “Great Finds” project for Sears Canada – Merchandised over 100 giftware products that were sold at the cash registers in 25 renovated stores (photos available upon request)

Successfully managed Booths at Wholesale Industry Trade Shows

Managed and Directed a Staff of 15-20 including Office, Customer Service, Warehouse/Shipping/Fulfillment, Creative and Web Design Dept., IT Dept.

Oversaw 5 Weekly Payrolls for 4 Companies in 3 Countries in excess of up to 300 in Sales Staff

Managed Corp. Insurance Policies for Product Liability, Company vehicles, Cargo/Freight, Manager’s Policies including Errors and Omissions and Umbrellas

Planned, organized and executed Manger/Director’s Conferences and Team Training Retreats along with Awards Ceremonies

Planned and Coordinated 100% Club Vacation Trips and Incentive Programs for High Achieving Sales Staff

Handled Company’s QVC Account – Edited the On-Air Product presentations for legal requirements, worked with QVC Quality Assurance Team for shipping/fulfillment requirements and assisted with the live product demo with QVC Host and Company Guest

Bought Air Time with Marcum Media and worked with West Communications for Call- Center – Company handled fulfillment for all Infomercials and 30 Second Spots

Education

Bachelor’s of Art Degree in Mass Communications – Texas State University 1997

Minor – Fashion Merchandising

Extended Education – Business Accounting – Northlake College – 2004

Design Trade – Continuing Educations Classes – 2017-2020

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