EDUCATION

STUDIED ADVERTISING AND MARKETING

UNLV

CSN

PROFILE

A versatile advertising and marketing professional with expertise in all aspects of marketing management, event planning, and successful advertising. Excellent in managing multiple projects concurrently with strong detail, problem solving, and follow-through capabilities. Creative and innovative team player with strong interpersonal skills. Focused on achieving continuous, improved business performance. Proficient at collaborating with multiple stakeholders to determine audience interest and develop strategic go-to-market plans that align with the company’s business priorities and initiatives.

EMPLOYMENT HISTORY

BOYD GAMING CORPORATION

MARKETING MANAGER Aliante Casino + Hotel + Spa 2017 - 2020 AGENCY MANAGER Boyd Creative Services 2004 – 2017 Marketing Experience:

• Managed all Advertising and Marketing for the property and activities through coordination with Senior Leadership.

• Executed Marketing Strategy assignments from inception to conclusion.

• Managed all Advertising contracts and agreements. i.e: outdoor, print media, broadcast, digital media and web.

• Monitored brand management and brand integrity on all Marketing collateral.

• Worked closely on a daily basis with the Corporate Design team in scope of work preparation and deadlines.

• Managed all new product launches.

• Developed and executed all promotional rules for all casino promotions.

• Collaborated, developed and introduced Marketing communication pieces for customers, team members and Leadership team.

• Analyzed and recommended potential strategic partner relationships for company marketing.

• Planned social media campaigns to increase new follower base as well as the existing follower engagement.

• Organized and managed all property productions.

702-***-****

adhbf1@r.postjobfree.com

8385 Warbonnet Way

Linkedin.com/in/lanidejesus

SKILLS

PROFESSIONAL

Strategic Marketing Planning

Team Leadership & Supervision

Advertising Planning & Buying

Social Media Marketing

Brand Development

Event Planning & Execution

Web Content Management

New Market & Customer Development

Loyal & Customer Acquisition

Project Management

TECHNICAL

Microsoft Office Suite

DaVinci Workgroups – Ad Agency Software

InMotion – Ad Agency Software

Adobe Photoshop

HALO 360 – Player Tracking

CMS – Player Tracking

L A NI DEJESUS

Las Vegas, Nevada 89113

KERRIE BURKE

Former, VP & GM

Aliante Casino + Hotel + Spa

T: 702-***-****

E: adhbf1@r.postjobfree.com

EMPLOYMENT HISTORY (Continued)

Player Development and Player’s Club Experience:

• Supervised and managed Players Club team and day-to-day operations.

• Maintained open communication with the Promotions and Players Club Manager and brief on all new casino promotions.

• Developed guest loyalty with new and existing Players Club members.

• Managed the coordination and execution of casino drawings and promotions.

• Administered activities of staff engagement in greeting and serving guests with 4-Diamond service. Advertising Agency Experience:

• Managed in-house advertising agency, team of 21 team members; account managers, graphic designers, graphics manager, media buyers, media manager, sign production, and print production/purchasing.

• Developed and monitored all creative design for local properties.

• Worked closely with all property department heads meeting their Marketing and Advertising needs, to include preparing creative proofs and estimates for review and approval.

• Managed brand management, brand integrity and the life cycle of all marketing campaigns in support of all 12 local Boyd Gaming properties.

• Directed both artist design on core creative and direct in-house graphics team on all creative needs.

• Directed the Account Management team on daily operations.

• Traffic all marketing campaigns for the 12 local Boyd Gaming properties; including signage and direct mail.

• Managed invoicing process in conjunction with accounting.

• Managed the sign production team, making sure each marketing campaign was completed and delivered on time to each of the 12 properties. Sign Production consisted of: Large format printing including banners, In- house collateral. i.e: large displays, duratrans displays, posters, slot toppers, counter cards, etc. Boyd Gaming Corporation properties served in time of experience: Aliante Casino + Hotel + Spa, Gold Coast Hotel & Casino, The Orleans Hotel & Casino, Orleans Arena, Sam’s Town Hotel & Gambling Hall, California Hotel & Casino, Fremont Hotel & Casino, Main Street Hotel & Casino, Suncoast Hotel

& Casino, Boyd Linen & Uniform Services, Jokers Casino, Eldorado, Boyd Gaming Corporate Office, Cannery Casino & Hotel, Eastside Cannery Casino & Hotel and Stardust Hotel & Casino. LANI DEJESUS

REFERENCES

MIKE MCTIGUE

Director of Operations

The Siegel Group

T: 702-***-****

E: adhbf1@r.postjobfree.com

KELLEN BRESCIA

Systems Administrator/Police Officer

Las Vegas Metropolitan Police Dept.

T: 702-***-****

E: adhbf1@r.postjobfree.com

Contact this candidate