Janera Soerel

adhbew@r.postjobfree.com 917-***-****

ENTREPRENEURIAL EXECUTIVE

Client Management Business Development Marketing Branding Accomplished multi-lingual executive with domestic and international experience in client management, business development, marketing, branding, project management, operations, program directing, and content creation for start-ups, non-profits, and financial institutions. Results-oriented and decisive leader with demonstrated success in penetrating new markets, quarterbacking teams, strategically aligning departments, structured problem solving, outcome-oriented execution, with meticulous attention to detail and executive level communications. Proven track record of increasing sales and growing the bottom line while spearheading operational improvements. CORE COMPETENCIES

• Business Strategist—successfully growing revenues per client and developing new business

• Entrepreneurial Leadership—brought three self-initiated concepts to market

• Sales and Marketing Lead—identify target markets and develop outreach strategies for penetration

• Creative Problem Solver—positive get-the-job-done attitude that leads to consistent success

• Connected—deep and wide network that crosses industries, cultures, and borders

• Top Education—MBA Columbia Business School, B.Sc. London School of Economics

• Multilingual—fluent in Dutch, English, Italian, and Spanish PROFESSIONAL EXPERIENCE

BETTERSPACES New York, New York

Director of Business Development & Client Management 2/2018 – Present For the rapidly growing real estate technology startup, provide leadership to the team that brings new products to market, with full P&L responsibility.

Key Achievements:

• Network, generate leads, write proposals, pitch, close deals in the landlord and enterprise markets

• Manage clients with a total approximate annual revenue of $1.2M

• Grew number of clients with >250% over two years

• Manage the sales team processes

• Direct the team that produces content and hosts workplace wellness programs

• Collaborate with event producer, designer, and writer on newsletters and all other marketing efforts

• Quarterback the user engagement practice to reach user satisfaction KPIs

• Streamlined existing client operating budgets and moved profitability from negative to 60% gross margin within one year

• Created processes for amenity space operations and new space installations

• Consistently lead projects to completion under budget and on time

• Initiate team gatherings and optimize office experiences to foster positive company culture Janera Soerel • Page 2

DEPARTURE New York, New York

Co-Founder 10/2011 – Present

Manage, acquire clients, and fundraise for the creative agency and independent film production company. Come up with content marketing and brand strategies for clients. Key Achievements:

• Successfully raising $1.5M equity for Abandoned Heights, a $4.5M independent feature film which will be shot early 2021

• Advised on the brand strategies for two global clients (one in the services industry, the other in manufacturing) seeking to clarify their market position and upgrade their brand identity

• Co-created the concept for a wellness real estate reality TV show

• Developed new business for a British coaching company seeking to penetrate the New York market and hosted (soup to nuts) upward of five workshops on their behalf

• Acquired a biotech startup as a new client and led the team that implemented their video campaign

• Launched OneShift, a corporate wellness program. Developed the offering and brought in business SECONDHOUSE New York, New York

Founder 9/2015 – 11/2017

Conceived, funded, fundraised, and launched the real estate co-living startup with the aim to build a global network of country, beach, and mountain homes to enrich the lives of community members. Key Achievements:

• Sourced and operated a North Fork beach property for the member community

• Sourced two Upstate New York properties for community members to access

• Hosted monthly gatherings in New York City with Soho House, and other partners

• Sent weekly newsletters to >3,000 recipients, with a >20% open rate

• Acquired 200+ clients including for corporate retreats

• Obtained real estate license

• Built the financial models to project NOI and establish asset valuations

• Covered by The New York Times, Bloomberg, and other real estate publications URBAN ZEN FOUNDATION New York, New York

Program Director 6/2010 – 10/2011

Conceived, lead, and produced programming to support the integrative health and wellness mission of Donna Karan’s foundation.

Key Achievements:

• Directed 2-4 programs per month to gather the community and educate the audience about integrative health and wellness methods

• To further the mission, established high-profile relationships with partner organizations including The David Lynch Foundation, TED, The Daily Beast, The Clinton Global Initiative, Amnesty International, Women for Women International, and more

• Directed the creation of video and written content to market and promote the organization

• Widened the audience by instituting live streaming of all events

• Liaised regularly with Donna Karan and spoke on panels to represent the foundation Janera Soerel • Page 3

THE VOICE OF GLOBAL NOMADS New York, New York

Founder + Publisher 5/2004 – 6/2010

Conceived, funded, fundraised, and launched a global media platform to highlight the human side of globalization and connect people to their shared humanity through stories and gatherings. Key Achievements:

• Built a subscription base of about 3,000 educated, well-travelled, globally conscious individuals

• Invested own funds and fundraised $260K and successfully bootstrapped

• Produced and live-streamed over a dozen innovative and thought-provoking global gatherings in Istanbul, Rome, Curacao, New York, and Washington DC

• Directed the global design and editorial teams to publish weekly written and video content

• Secured sponsorship from Newsweek, FORA.tv, and a variety of non-profits

• Obtained Clinton Global Initiative press credentials and video interviewed global leaders

• Covered by The Economist, La Repubblica, and other international publications ABN AMRO BANK Amsterdam NL, Milan IT

Corporate Finance Associate 7/1996 - 4/2002

Worked in Global Client Management, Structured Trade Finance, Mergers & Acquisitions, and Equity Origination.

Key Achievements:

• Executed and advised on a broad range of cross-border M&A and Equity market transactions

• Originated mandates, wrote prospectuses, coordinated bank syndicates, led road shows

• Structured insurance-backed trade finance transactions

• Managed the relationships for Scandinavian Global Clients EDUCATION

• Masters in Business Administration (MBA), Columbia Business School—New York, New York

• Masters in Economics (Drs), Erasmus Universiteit—Rotterdam, The Netherlands

• Bachelors in Economics (B.Sc.), London School of Economics—London, England ADDITIONAL INFORMATION

• Languages: Written and spoken fluency in Dutch, English, Italian, and Spanish

• Residency: Dutch Citizen, U.S. Resident

• Certificates/Licenses: Executive Coach, Urban Zen Integrative Therapist, Real Estate Sales Agent

• Board Member: Blueprint for Accountability theatre company. Advise on budgeting and fundraising

• Interests: Running, hiking, skiing, surfing, yoga, meditation, and movies

Contact this candidate