Charles Coffey

Van Buren, AR ***** 479-***-**** adhbdt@r.postjobfree.com https://www.linkedin.com/in/charlescoffey-retail/ Retail Merchandising & Sales Manager

Retail merchandising and sales manager with 20+ years of experience building win-win relationships with clients and Walmart store managers and inspiring cross-functional teams to drive retail execution and in-store excellence.

Passionate about fostering productive relationships with diverse stakeholders based on integrity, respect, and accountability to revolutionize the customer experience and surpass business goals YoY.

Ensured retail execution excellence across merchandising, selling, and in-store fundamentals and consistently met client expectations on retail coverage and productivity in assigned markets.

Agile change agent credited with tackling new challenges head-on by always looking for the positive aspects of every situation and inspiring teams to implement the right solutions within fast-paced work environments. CORE COMPETENCIES

Cross-functional Team Leadership Retail Merchandising & Sales Management In-store/Retail Execution Budget Control New Product Introductions Staff Training & Mentoring Inventory Management Key Performance Indicators (KPIs) Display Compliance Budgeted Sales/Margins Microsoft Suite: Word, Excel, Outlook, PowerPoint, OneDrive, Teams PROFESSIONAL EXPERIENCE

ANDERSON MERCHANDISERS Plano, TX (home-based Van Buren, AR) 05/2001 – 05/2020 Leading provider of in-store solutions, Walmart’s Preferred Service Provider, and awarded the Walmart Services Excellence Award in 2019. Over 3,000 full-time merchandising experts work on behalf of clients in 4,000+ retail locations to deliver the best in-store services for CPG companies. Equipped with industry-leading technology to provide clients with a real-time view of their products. MARKET SALES MANAGER 05/2005 – 05/2020

SCOPE: Reported to the Regional Sales Manager Merchandising Retail Team Leadership (19): 9 Full-time Territory Sales Leads & 10 Part-time Merchandising Sales Associates Market: Parts of Arkansas SNAPSHOT: Promoted to Market Sales Manager to lead a team of Territory Sales Leads and Merchandising Sales Reps to execute retail services in Walmart stores as well as work with Walmart on some product lines. Scheduled, trained, and managed performance of team members, controlled budget expenses for assigned market, and ensured employees met all KPIs for payroll and Walmart’s in-store execution.

• Leveraged solid team building and leadership skills to guide 19-member team through major field redistricting and company strategic changes with minimum turnover.

− In 2012 company changed business model from just stocking and merchandising product shipped and controlled to become a strictly merchandising company working for clients in Walmart.

− For about 6 months in 2018 ran 2 markets successfully while company went through additional field redistricting to cover all of Oklahoma and half of Arkansas.

• Met or exceeded payroll KPI by ensuring scheduling compliance by team members.

− Achieved consistently 98% or higher, surpassing company goal of 95%.

• Established and maintained excellent working relationships with Walmart’s Market Managers and Store Managers to facilitate end-to-end sales processes for direct reports.

− Sold in displays and helped lay the groundwork for sales reps to sell to their Store Managers.

• Received the Regional All-Star for Anderson Merchandisers Award in 2018 for taking region to #1 in the company.

CHARLES COFFEY 479-***-**** adhbdt@r.postjobfree.com Page 2 ANDERSON MERCHANDISERS, CONTINUED

DISTRICT SALES ASSOCIATE 11/2002 – 05/2005

SCOPE: Sales Reps Training Open Territory Coverage & New Store Management Sales Growth Team Restructuring SNAPSHOT: Advanced to a District Sales Associate position, training sales reps to follow company policies in execution of work, and covering open territories.

• Led new store and restructured teams for successful new store sets and remodels.

• Helped sell in displays to boost sales YoY for the company. TERRITORY SALES REP 05/2001 – 11/2002

SCOPE: Merchandising/Walmart Stores Territory Sales/Displays Cross-functional Team Leadership & Collaboration SNAPSHOT: Tasked with merchandising across Walmart stores.

• Sold displays to store management and collaborated with store management to devise and implement strategies to consistently meet sales targets.

KROGER FOOD STORES Shreveport, LA 01/1991 – 05/2001 Fortune 20 grocery chain and the fifth-largest retailer in the world with ~500K associates serving 9M+ customers through 2,765 retail food stores and digital shopping experience.

DELI MANAGER

SCOPE: Food Retail Management Team Leadership: 10 Direct Reports Territory Sales/Displays Sales Management SNAPSHOT: Managed scheduling, inventory control, product merchandising, and customer service. Drove actions that reduced/improved inventory, receiving accolades for contributions to store and district overhead.

• Recognized with multiple awards:

− Best Improved Inventory 4 times by reducing inventory and increasing sales.

− Best Improved Contribution to Overhead (CTO).

− Best Contribution to Overhead (CTO) in the District. EDUCATION & CREDENTIALS

Bachelor of General Studies, Social Sciences (1998) Louisiana State University, Shreveport, LA

PROFESSIONAL DEVELOPMENT

SABA Training Courses: Communication Effectiveness for Managers Growing Your Team to Higher Performance Power to Change Valuing Diversity for Managers GEO Learning Courses: Developing Excellent Time Management Habits Energizing and Empowering Employees Managing Delegation The Process of Negotiation Writing with Intention Workplace Harassment Prevention for Managers, Multi-State Edition" Version 2

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