Digital Marketing Analyst
Resume:
Shanthala Marulasiddaiah
adhbbj@r.postjobfree.com
**** ********* ***, ***** **-55424 (C) 952-***-****
Objective
To obtain technical analyst/Business Analyst position in an organization to demonstrate strong leadership, technical and teamwork skills to produce effective results.
Career Summary
A software professional with over 15 years of diversified technical global experience in CRM, ERP and Microsoft Technologies in the capacity of Business Analyst, team lead, application software design, data modeling, development and testing, operational support.
Successfully completed multiple projects and End to End Integrations with large clients like Optum Technologies, Accenture/Best Buy, Target in the capacity of Business Analyst/PM/software engineer/UAT for Supply Chain, eCommerce, Retail, Banking, Financial Services and Mortgage.
Strategist and team player with strong written and verbal communication skills, extensive business and technical expertise in delivering and implementing large, challenging, complex business and technical solutions.
knowledge of Software development life cycle (SDLC) processes, strong consultative skills, capable problem solver, ability to build consensus
Key Strengths
Contributed significantly towards design, development, estimation, testing, maintenance and support using Microsoft technologies.
Expertise in CRM Package like Clarify and MS CRM and extensively performed design, customization, testing, deployment and maintenance.
Team leader and team builder with strong analytical and interpersonal skills with client facing experience. Ability to handle multiple tasks independently as well as within a team, self motivated and ready to accept new challenges.
Well versed in Agile/Kanban/Filenet Methodologies. Involved in design of application and technical flows using Visio, JIRA.
Excellent in innovative designing, documenting, coding, testing, bug fixing, operational support with team and leadership skills.
Fast at understanding functional requirements, business process and technical aspects.
Well versed with estimations, risk analysis, test case review, code reviews and presentation skills.
Contributed towards design, building user interfaces, development using Visio, Designer Vista, MS Paint, Axure
Sound knowledge and extensively worked on MS SQL server and writing stored procedures, complex queries for reporting and Analysis
Managed the migration of the legacy applications into .net
Managed the migration and consolidation of Active Directory.
Facilitated the setup of the disaster recovery cloud environment in Microsoft Azure
Strong knowledge in writing Use Cases and user stories
Served as liaison between business operation and IT throughout the development cycle to answer, document and facilitate successful implementation of web and mobile applications.
Also worked on other RDBMS such as Oracle, SQL Server and MS Access.
Worked on Crystal Reports/Business Object, Java, C, C++, and COBOL.
Thorough understanding of OOAD and experience in developing software systems based on this.
Contributed towards Operational support for BestBuy Call Center.
Well versed in On-site offshore model. Worked with tight schedules and deadlines to get task delivered from offshore.
Committed, quick learner and hard working
Technical Skills:
Microsoft Technologies
.NET2.0, 3.5, VB.NET, C#.NET, ADO.NET, WCF, Web Services
Programming Languages
C#, VB 6.0, T-SQL
Scripting Languages
Java Script, VB Script
RDBMS
SQL Server 2005, MySQL, Oracle
XML Related Technologies
XML, XSL, XSLT, XPath, SOAP, WSDL
Development Tools
VisualStudio.NET 2005/2008
Design Tools
MS Visio, Axure, Paint
Application Servers
IIS, weblogic J2EE
Version Control
CVS,TFS (Team foundation services), PVCS, SharePoint, Xchange Server, active collaboration
Unit Testing/UAT/UIT
Sales Force, Quality Center, JIRA, Ace, Unica, Eloqua
Web Technologies
Demandware, Demandtech, Hybris, SFCC - Salesforce Commerce Cloud Developer Demandware)
CRM
Clarify, Introduction to SAP (worked on integrations), MS CRM
Analytical and Reporting
Crystal Reports, Google analytics, Demandware Reporting and Analytics
Business process:
Outsourcing/ Offshore team management
Global Team management
Technical design methodology
eCommerce, OMS, ECC, Mainframe, Distributed and Web based application integration and testing
Adaptive and component based architecture
Software development life cycle
SOX
Accuracy of financial information
Customer Privacy/PCI
Credit Card Industry regulations
Methodologies
Waterfall, Agile, Scrum, Agile Kanban
Professional Experience:
Organization
Wells Fargo, Saint Louis Park, MN
Position
Solution Architect / Business System Analyst
Project
Consumer Lending Home Equity/Mortgage
Duration
Feb 2020 – Sep 2020
Tools & Technologies
Oracle, MY SQL, JIRA, Confluence,, Sharepoint
Responsibilities
Attend Daily Stand-up scrum calls, Backlog refinement/Sprint review Calls
Work with Product Owners and other SA’s to understand the business requirement
Create technical design documentation
Work on SQLs as per the business requirements
Create user stories for each requirements
Help Developers and QA team answering queries for their deliveries
Communicate with other teams who are dependent on our applications or teams we are depending on.
Review Test cases/Test scripts for QA and UAT
Organization
Optum Technologies, Eden Prairie, MN
Position
Senior Business Analyst – Optum Bank, Technical Delivery Manager
Project
HSID Integration, HSA Investments
Duration
April 2017 – Sep 2019
Tools & Technologies
Oracle, MY SQL, Confluence, Rally, Service Now, ADR, Sharepoint, CMS
Responsibilities
Implemented integration between Health Safe ID (HSID) with Optum Bank
Responsible for security and financial compliance and auditing which included PCI and SOC
Responsible for all the production deployments and deliveries.
Make sure the applications/code is scanned for vulnerabilities as required including mobile applications
Attend Daily Stand-up scrum calls
Work with senior BAs to understand the business requirement
Collected data and worked on researching data. FileNet Provided recommendations and presented results and solutions. MS SQL, Commanded order as needed.
Create technical design documentation
Work on SQLs as per the business requirements
Create user stories for each requirements
Help Developers and QA team answering queries for their deliveries
Work on Change management procedures and process to get ready for the deployments.
Communicate with other teams who are dependent on our applications or teams we are depending on.
Organization
Thomson Reuters Corporation, Eagan, MN
Position
Senior Business Analyst – Finance and Risk
Project
Marketing Operation support, System Integration and migration
Duration
July 2016 – Jan 2017
Tools & Technologies
Eloqua, Unica, SalesForce, Informatica, BI, SAP Sales, Business Objects(BO/BI), Hadoop, wordpress
Responsibilities
Implement integrations between Eloqua and UMO, EDW & Trust, SAP, Sales force
Support Eloqua rollout, resolve post rollout issues and facilitate adoption of our new go-to market infrastructure
Support migration of campaigns from Unica to Eloqua, post rollout
Provide post rollout support of Eloqua (Financial & Risk) partnering with EBS, Marketing Operations, Digital Marketing and the Field to ensure seamless operations of applications and infrastructure
Partner with Marketing Operations to migrate newsletters to Eloqua from IBM systems as well as the migration of forms & email preferences to Financials environment and integration to other systems like SAP (Tax and Accounting), Sales force.
Interface with SalesForce development team to strengthen business visibility into Trust architecture and design
Partner with digital marketing to develop advanced capabilities in Interact (in product messaging)
Worked on creating Change Requests (ECR) and provided and reviewed the solutions around issues and enhancements of SAP, Sales force, Oracle and IBM Systems.
Obtains required business requirements sign-off from business operations, PM and IT leads
Partner with EBS, Hybris and Digital Marketing to create initial eCommerce instance, establishing initial products or services to include in initial instance
Led the functional design discussions and requirements gathering sessions with business stakeholders. Worked on all important project OpenText Content Servers, documentation.
Organization
Digital River, Eden Prairie, MN
Position
Project Manager/Business Analyst
Project
Microsoftstores.com eCommerce
Duration
April 2016 – July 2016
Tools & Technologies
Microsoft .net, FTP client/Server, Ace Proj Management, Visio, MS Cloud Azure, Confluence, Digital River eCommerce/Demandware (SalceForce Commerce)
Responsibilities
IT and Business Process Analysis (BA)
Provided quick and easy solutions for daily operational issues working with IT, partnering with technical resources in the resolution of service requests (SRs)
Prioritize application change requests and support tickets (change Management)
Facilitated UAT with the business owners-Microsoft for web and mobile technologies
Provide support in the process around software development and product releases
Participate in the client audit meetings for compliance and SLAs
Conduct meetings with the Microsoft team to review functional and Business requirements and also Design Specification
Made sure the application followed PCI Data Security Standards
established Help Desk and Jobs Monitoring process, procedures, escalation and Service Level Agreements (SLA)
Organization
Indecomm Global Services, St Paul, MN
Position
Project Manager/Architect/Analyst
Project
Operational support, Disaster Recovery, Migration of legacy applications
Duration
May 2015 – Jan 2016
Tools & Technologies
Microsoft .net, FTP client/Server, Ace Proj Management, Visio, MN Cloud Azure
Responsibilities
Merger/Acquisition Due Diligence Gathering
Business Process Definition and Development
Integration planning and implementation
Cost Containment, Cost Reduction
Disaster Recovery Planning/Design/Implementation and periodic DR Drills
Technology Strategy Planning/Implementation
Business Continuity Planning/Design
IT and Business Process Analysis (BA)
Tech Business Process and IT Process Improvements
Provided quick and easy solutions for daily operational issues
Conduct meetings with the Business to review functional and Business requirements.
Prioritize application change requests and support tickets
Facilitated UAT with the business owners
Provide support in the establishment of organizational technical standards and process around software development and product releases
Participate in the client audit meetings for compliances and SLAs
Worked with business units to develop Business Continuity and Disaster Recovery environment on MS Azure Cloud
Responsible to design enterprise infrastructure to support business apps using Microsoft Visio and Microsoft Office
Assembled infrastructure application requirements (Active Directory Consolidation)
Provide reference for application augmentation to address inconsistencies in standard practice, regulatory compliance and risk management (compliance audit)
established Help Desk and Jobs Monitoring process, procedures, escalation and Service Level Agreements (SLA)
Organization
REV Solutions Inc, Eden Prairie, MN
Position
Business Analyst
Client
Hallmark, Crayola, Revive, Laura Mercier, iluminage, Glasses.com
Project
Demandware (salesforce cloud commerce), Gigya, LivePerson, Cybersource, Mainstreet, Paypal, Moneris as lead business analyst, e-Spirit (CMS), scene7(content Management System)
Duration
July 2013 – Jan 2015
Tools & Technologies
Demandware, Axure, Jira, Visio, Word, Excel, photoshop, PowerPoint, SharePoint, Xchange server, MS Project 2010, SFCC - Salesforce Commerce Cloud Developer(formerly known as Demandware)
Responsibilities
Provided solutions for both large and small companies to maximize their brand sales across multiple channels (web and mobile technologies)
Conducted JAD (joint Application Design) sessions with Business leaders for understand Business requirements and gathering Busioness requirements, document business process flows and user design
Created Functional Specification Document (FSD), LLD, HLD ( Design Specifications), data mapping, created use cases, wireframes using Axure and Visio Process flows for the web and mobile technologies
Comfortable working on and understanding Java and Microsoft environment and also photoshop, CSS, Javascripts, .Net coding, APIs, 3rd party application interfaces
Facilitated testing the data by writing complicated SQLs on Oracle database as well as SQL Server
Performed testing on Reports using multiple table joins
Was responsible for Planning, Prioritizing and delivering the deliverable
Was responsible for the delivery of Functional spec doc, review test cases
Was responsible for the completeness of the user acceptance test cases(UAT)
Made sure the application followed PCI Data Security Standards `
Facilitate meeting with business for the website launch readiness
Facilitated integration with payment gateways like cyber source, PayPal, Moneris
Facilitated integration with order management systems like Mainstreet and other home grown systems
Was responsible for the application being consistent across all standard browsers like internet explorer (IE), chrome, firefox, safari
Worked on 3rd party middleware requirements, which receives the data from and to the client application interface and translate into XML format which confront to vendor specific XSD.
Facilitated and conducted Troubleshooting, verification and testing on mobile devices, on android and IOS
Worked closely in understanding the needs and providing answers to the team working on web and mobile technologies involving Oracle weblogic server (Java J2EE)
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Organization
Tata Consultancy Services
Position
Business Analyst
Client
Tata Consultancy Services, Bloomington, MN
Project
HR systems process and improvements as Project Mgr/Lead Business Analyst
Duration
March 2013 – June 2013
Tools & Technologies
Visio, Word, Excel, PowerPoint, SharePoint
Responsibilities
Played the role of PM and took responsibilities of the Project Manager
Involved in streamlining the onboarding process.
Involved in streamlining the induction process.
Conduct meetings with Business leaders and HR to review the process flow and documents
Created Visio Process flows
Created and automated the feedback process
Created the welcome kit for the new recruits.
Was responsible for Planning, Prioritizing and delivering the deliverables
Organization
Tata Consultancy Services
Position
Business Analyst
Client
Target Corporation, Brooklyn Park, MN
Project
Promo Management As a Business Analyst/Process Analysts
Duration
June 2012 – March 2013
Tools & Technologies
Visio, Word, Excel, PowerPoint, SharePoint, Sales Force, Quality Center.
Responsibilities
Involved in gathering Business and Functional requirements.
Conducted JAD (joint Application Design) sessions with Business leaders for understand requirements and requirements gathering, document business process flows and user design
Conduct meetings with the Business to review functional and Business requirements.
Involved in helping Testing team in writing test scenarios and gathering Data for product testing.
Was responsible for Defect Management by being a liaison between TTS and IBM.
Follow up with the Business with any open questions
Was a single point of contact for business and cross-commit teams
Manage risks and issue resolution
Coordinate with business for user acceptance testing needs
Worked with middleware team to receive and send data from and to client application interface and translate into XML format which confront to vendor specific XSD.
Created Functional Specification Document (FSD), HLD, ( Design Specifications), and Visio Process flows (swim Lanes) to represent to be and as is process flows
Organization
Tata Consultancy Services
Position
Business Analyst
Client
Target Corporation, Minneapolis Down Town, MN
Project
Target Dot Com As a Business Analyst
Duration
Dec 2011 – June 2012
Tools & Technologies
Visio, Word, Excel, PowerPoint, SharePoint, ServiceNow (incident Mgmt Tool), Business Direct, SalesForce
Responsibilities
Involved in eCommerce (Target.com) Implementation Management and Change Management
Conduct meetings for coordinating the deployment of changes between various support teams within target eCommerce team.
Was a liaison between AT&T team and Target Team for various needs between teams.
Was responsible for Planning, Prioritizing and delivering the deliverables
Involved in configuring, testing and implementing Salesforce for incident management
Organization
Accenture
Position
Business Analyst
Client
Best Buy Co, Richfield, MN
Project
Enterprise Customer Care and POS As a Business Analyst
Duration
Oct 2010 – Dec 2011
Tools & Technologies
.NET, Visio, Word, Excel, PowerPoint, Clarify CRM, Quality Center, Clear Quest. MS CRM
Responsibilities
Involved in gathering Business and Functional requirements, document business process flows and user design
Conduct meetings with the Business to review functional and Business requirements
Involved in Coding, configuring, testing and implementing CRM solutions to Inventory Management and Contact Center Management.
Involved in helping Testing team in writing test conditions and gathering Data for product testing.
Responsible for transitioning the requirements to the development team.
Follow up with the Business with any open questions dev. or testing team had and Troubleshooting.
Gather, understand, communicated and documented requirements and business process flows for internal and B2B web services.
Data mappings and process flow for system integration projects.
Parsing and interpreting the XML data and write (insert/Update) into SQL database.
Coordinated and helped testing team and UAT team with the setup and configuration of these web services.
Understood XML schema structure to translate outbound message and inbound message and handled exception.
Was a single point of contact for business and cross-commit teams
Work with the operations team to ensure timely response as Level-3 production support.
Worked on middle-ware requirements, which receives the data from the client application interface and translate into XML format which confront to vendor specific XSD.
Created Functional Specification Document (FSD), LLD, HLD ( Design Specifications), data mapping, created use cases and Visio Process flows
Conducting JAD (joint Application Design) sessions with vendors to understand XML data structure (XSD), data translation/transformation mechanism and other required validations in XML schema and capturing same in data mapping document. This is necessary since the underlining data transfer between client (Best Buy) application with vendor systems takes place through Web-services.
Analysis and categorizing of vendor application responses (basically Web-service SOAP Fault handlers) for the client XML data input and document the same.
Facilitated POS releases.
Made sure the application followed PCI Data Security Standards
Organization
Accenture
Position
Business Analyst
Client
Best Buy Co, Richfield, MN As a Business Analyst
Project
Operations and Development Contact Center Domain (FCClient, Breeze, Aspect, KANA, Witness, Jacada), Clarify CRM
Duration
July 2004 – Oct 2010
Tools & Technologies
.NET, ASP, SQL Database, Clarify CRM
Responsibilities
Involved in high level design of the project using Visio
Coding/Development of GUI of the application and involved in bug fixing, maintenance, enhancement.
Created Functional Specification Document (FSD), LLD, HLD( Design Specifications), data mapping, created use cases and Visio Process flows
Provide system support, analysis, and process improvement for call center sales teams in CRM Environment
Involved in migration of the product.
Responsible for team handling and Troubleshooting issues
Development of server side stored procedures, triggers and building queries.
Responsible for the complete support of Best Buy Co. Inc. Call center Operations.
Took the responsibilities of the Project Manager and Built an offshore operations team.
Worked closely with Change Management for any QA or Prod Deployments
Was responsible for Planning, Prioritizing and delivering the deliverables
Worked on creating Change Requests (ECR) and provided and reviewed the solutions around issues and enhancements
Help the training department to create training manuals and review them.
Converted the application and the data to be in PCI Data Security Standards
Organization
Best Buy Co, Eden Prairie, MN
Position
Developer and operational specialist
Project
Services (STAR) – Inventory Management/Supply Chain as a Developer and operational specialist
Duration
April 1999 – July 2004
Tools & Technologies
Clarify CRM, Clear Basic, SQL Database
Responsibilities
Coding/Development of GUI of the application and involved in bug fixing, maintenance, enhancement.
Involved in migration of the product.
Responsible for team handling and Troubleshooting
Development of server side stored procedures, triggers and building queries.
Coordinated for getting approvals for Implementations.
Worked closely with Change Management for any QA or Prod Deployments
Coordinating and helping testing team with writing test cases and execution of test cases.
Manage risks and issue resolution
Involved in Coding, configuring, testing and implementing CRM solutions to Inventory Management
Worked on creating Change Requests (ECR) and provided and reviewed the solutions around issues and enhancements
Organization
Tata InfoTech, Bangalore
Client
Leading global provider of outsourced services primarily in the software and high-tech products markets.
Designation
Senior Developer
Duration
Feb 1998 -April 1999
Tools & Technologies
PowerBuilder, Oracle Forms, Oracle DB,
Responsibilities
Involved in high level design of the project.
Coding/Development of GUI of the application and involved in bug fixing, maintenance, enhancement.
Involved in migration of the product.
Responsible for team handling
Development of server side stored procedures, triggers and building queries
Education
Bachelor of Engineering in Computer Science. – (BS) 1992
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