Adriano B Renzi, PhD./MSc.

adhba8@r.postjobfree.com

Linkedin - https://www.linkedin.com/in/adriano-renzi-59b495b9/

**** ******* ***. **** *********, BC V7V 1P5

Education

Doctor of Sciences in Design (PhD.) – State University of Rio de Janeiro

Master of Sciences in Design (MSc.) – State University of Rio de Janeiro

Graphic Design (Bachelor degree) – Federal University of Rio de Janeiro

Language Skills

English – French – Portuguese – Italian

UX programs

2015 - 2016

UX Google Expert / UX Google mentor: mentorship for startups for the Google accelerator program helped quintuple startups’ results around the world– Mountain View, CA and Rio de Janeiro, Brazil. https://youtu.be/QKkWZKKhtLQ

Skills

Software

Work Experience

Project Management, Team Management, Business, Financial planning, Mentorship, Lecture, UX testing, Interview, Presentation, Usability, Survey scripts, Information architecture, Heuristic Evaluation, Quantitative and qualitative methods, AB Testing, Wireframe, User journey, Prototyping, Visual Design, html, css.

Sketch, Invision, Figma, Google analytics, Illustrator, Photoshop, Dreamweaver, Indesign, Miro, Wordpress, Office

2020

2020

2019 – 2020

2018 – 2019

2011 – 2018

UX Strategist consultant at newwrld: Wiseekr Engine – Vancouver

Development of strategies for product discovery, from users’ mapping, information architecture to wireframe and interaction structures to wireframe, prototyping, visual design and testing. Since early research results, insights pivoted direction of the project, saving months of work and 100,000 of investments.

UX Strategist consultant at VRD Research – Vancouver – Bologna

Research strategies and mentoring design team to create banking app: from qualitative research, data analysis, information structure, wireframe, users’ journey and prototyping to visual design and testing. The project involved 3 teams: the bank’s structure team, VRD’s design team and Temenos’ development team. The new app presents UX breaking proposals for human-computer interaction. http://www.vrdresearch.com

UX Research consultant at Alice App – New York

Developing research strategies to map users’ experiences, mental model and glitches within the system. Creating and applying interviews, surveys, usability tests with final users, to highlight critical problems and work with design team to point solutions. Since the beginning of the contract, critical problems related to Forbes luxury 5 star hotels have been identified and categorized by priority. http://www.aliceplatform.com

Head of UX Research lab and Design professor at UFF – Niterói

Head of research team for the project Pervasive user experience with augmented reality, created research lab from scratch and no financial aid, leading and inspiring 10 students to engage and contribute to the UX project. These students have reached new levels of knowledge and the project (and the team) became acknowledged by the UX community and reached international impact.

UX consultant and owner of Célula Criativa – Rio de Janeiro

As a design consultant and UX strategist, upgraded systems for startups and institutions through pervasive UX experiences, from mapping users mental model to experience journeys strategies, integrating user-centered design processes, interactions with branding to convert interactions into business results. Haruka Edu, Kerjabilitas, Agrosmart, UpBeat Games, International Conference of Mathematics, Qranio, FioCruz and Public Defense of Rio de Janeiro are a few clients from the last three years. http://www.celulacriativa.com.br

2007 – 2010

UX Designer at K2 Sistemas - Rio de Janeiro, Brazil

UX designer of the Design department, leading user-centered design processes, integrating diverse industry background staff. Responsible for usability testing, visual design and design campaigns in exploratory sessions with users, team members and stakeholders to best develop digital products. Products encompassed crisis management, cities’ expansion planning, e-business, finance loan web systems. Estimate of 40% increase in project contracts during this period. http://www.k2sistemas.com.br

2002 – 2007

Art Director and owner at Célula Criativa – Rio de Janeiro

During this period, the studio has been mostly focused on publishing, branding, design campaigns and web design. Some illustrations developed are featured in Illustration Now!4, SIB children’s book illustrators catalog and exhibits throughout the world.

1999 – 2002

Art Director at The Mighty Engine – Philadelphia

As an art director, helped plan, concept and deliver graphic projects, branding, information structure signage and campaigns in Philadelphia surroundings and west coast – mostly related to social inclusion and communities’ empowerment. The campaigns helped non-profit organization reach larger involvement from communities and donations. The results from this period brought the agency to a higher importance in Philadelphia. themightyengine.com

1996 – 1998

Art Director and web designer at National Library Foundation - Rio de Janeiro

Developed their first official website to become their primal source of information to a large public. Directly participated on important exhibitions planning (including Gutenberg’s bible exhibit) and publications– from concept to production.

1995 – 1996

UX Designer at Nabla Consulting Inc. - Rio de Janeiro, Brazil

One of the pioneer firms in website design in Brazil developing many companies’ first website. Ibest award (1995-1996) for top5 sports websites of the year.

Awards and achievements

2019

2019

2015

Selected for UX Cards, signature expert for Heuristic Evaluation Card

National Communication & Justice Awards – 3rd place

UX Google Expert - UX mentor for Accelerate Program with worldwide Startups

2013

2008

2000

1999

1999

Doctorate scholarship – State University of Rio de Janeiro

Master’s scholarship - State University of Rio de Janeiro

AD CLUB of Philadelphia's auction invitation contest, Philadelphia

Dean’s List at University of the Arts

The Ronald Bienganski Memorial Award, UARTs – best of the year

Academic Experience

After my Master’s degree, I have acted as a professor and academic researcher, parallel to my studio activities, building an environment where academic research, society’s needs and market expectations grow together.

2013 – 2018

College Instructor at SENAC (night classes)

Post-graduate and graduate programs. Research committee and UX researcher. Honored professor by classes of 2015, 2016, 2017 and 2018

Book author

2015

Usability on e-commerce of books Usabilidade no comércio eletrônico de livros. Saarbrücken : Novas Edições Acadêmicas, 2015, v.1. p.260

Book chapters and published papers

Over 25 publications about UX, usability and technology in books and proceedings (Elsevier, Springer, Blutcher, UERJ ed.), lectured in Canada, USA, Greece, Portugal and Brazil.

2020

2020

2019

2019

Pervasive UX journey: creating blended spaces with augmented reality. Future Technology Conference, Vancouver

Pervasive information architecture in service design blueprints: walking tours. Future Technology Conference, Vancouver

User experience interaction in cross-channel systems: comparing heuristic evaluations. Elsevier Publishing

Banking cross-channel system UX evaluation. Elsevier publishing.

2018

2018

2017

The Use of Task-Flow Observation to Map Users’ Experience and Interaction Touchpoints. Elsevier Publishing

Usability and Interaction Evaluation on Breakfast Delivery Mobile App: Users’ Experience Expectations. Elsevier Publishing

UX heuristics for cross-channel interactive scenarios. Springer publishing

2015

Delphi method to explore future scenario possibilities on technology and HCI. Springer publishing

Volunteering

2016 - present

Volunteer illustrator for Ajudaris non-governmental org – Porto, Portugal

2008 - 2010

Volunteer lecturer for schools – Rio de Janeiro and São Paulo, Brazil

2005

Volunteer graphic designer for Ação Cidadania – Rio de Janeiro, Brazil

1998

Volunteer attendant for Pennsylvania Academy of Fine Arts – Philly, USA

1992

Volunteer English/Portuguese interpreter for Rio 92 – Rio de Janeiro, Brazil

Contact this candidate