Social Media Account Executive

R. Alexander Beal

***** ****** *******, ** ***** 313-***-**** adhat1@r.postjobfree.com

Professional Summary

Highly motivated and dynamic Communication Specialist with more than 15 years’ experience. interlocking constituents of varied societies, parliamentary agencies, and private organizations in strategic-marketing ventures to develop cross practical affiliations that influence business growth and consciousness-raising.

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AREAS OF EXPERTISE

Media Relations

Corporate Presentations

Strategic Partnership

Crisis Communications

Critical Thinking

Written Communications

Content Creation

Verbal Communications

AP style writing

PR Measurement

Reputation Management

Web Analytics

Social Media Analytics

Audio/Video Production

HTML Coding

SEO Best Practices

Organizational Aptitudes

Research methods and techniques

PROFESSIONAL EXPERIENCE

I Am Entertainment LLC, Detroit, MI 2010-Present

Media Relations/Promotional Manager Copy Writer/Commercial Production

Prepare internal and external press releases, photo and editorial opportunities to fit a publication’s or broadcast channel’s special promotions, develop corporate or product positioning strategies for specific media outlets plan and oversee press events, interviews, tours, promotions plus handle information requests from the press. Protect and promote firm’s image in a proper, coordinated, and consistent manner. Compose speeches for organizational leaders, develop advertising and marketing communications material and prepare articles for corporate newsletters.

Proficiency to craft and edit exceptional textual content with creative ideas through brainstorming and research that help accelerate the commercial impact of communications, market a product, or service for a business, while thinking conceptually about how to ‘sell’ that product or service in an original, imaginative and attention-grabbing way for everything from advertisements to well-researched articles with specific emphasis about the needs of the advertiser, target audience and employer.

Dialog Direct 2017-2020

Customer Service Specialist

Primary duties consist of organization, strict attention to detail, helping customers with complaints and questions, communicating through various media channels, present information about products and services, take orders, answering questions about reservations, and process returns. Maintaining a positive empathetic and professional attitude toward clients and responding promptly to customer inquiries.

Allegro Music and Fine Arts, Detroit, MI 2014- 2018

Public Relations/Marketing Specialist/Copy Writer/Commercial Production

Create and maintain a favorable public image for company by communicating programs, accomplishments and points of view, release information to counter negative publicity and handle crisis and emergency communications design and launch email marketing campaigns, recommend, implement and maintain site design and operation, while governing the public relations department budget.

R. ALEXANDER BEAL

Motown Gospel Internet Radio, Detroit, MI 2007- 2010

Radio /Television Show Producer// Copy Writer/Commercial Production

Create radio and television show from conceptualization, which includes generate ideas, research and develop the content to the final distribution.

WQBH 1400 AM Queen’s Broadcasting Corporation Detroit, MI 1995-2004

Account Executive/News Director/Radio & Television Talk Show Producer/ Copy Writer/Commercial Production

Creating detailed business plans and strategic promotional campaigns to reach predetermined goals and quotas. Managing the entire sales cycle from prospecting potential client with leads, cold calling, and networking, securing a deal, follow up customer servicing, and establishing relevant attributes of trust, value, and concern developing long-term partnerships with clients.

COMMUNITY LEADERSHIP

Member of Committee – The Martha Jean “The Queen” Legacy Committee 2017- Present

Member of Board of Directors – The Mission Prevention Education 2014 - 2018

COMPUTER SKILLS

Microsoft Word, Excel, PowerPoint, Outlook, Explorer, Photoshop, Prezi

EDUCATION AND LICENSES

Northwood University, Midland, MI, Master Degree in Business Administration

Rochester University, Rochester Hills, MI, Bachelor Degree in Mass Communications & Public Relations

Specs Howard School of Broadcast Arts Southfield, MI- Federal Communication Commission License

Toastmasters International

Office Support Specialist Certificate

Grant Writing Specialist Certificate

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