Max Ross
***** * ****** ***. ***, OK ***** · 405-***-**** · adhagr@r.postjobfree.com
Consumer Products VP/ General Manager/Chain Manager
Performance-focused consumer products Sales Manager/Key Account Manager, consistently delivering P&L revenue growth and driving highly strategic business initiatives to support corporate goals. Innovator in launching new brands, strategies, programs, systems, products, and processes to boost sales performance, capture new revenue opportunities, and expand into new channels. Highly-effective motivational leader of sales teams, skilled key account relationship builder and expert implementer of enterprise-wide initiatives, adds value to any organization.
Expertise
Brand Development & Management
P&L, Business & Revenue Growth
Strategic Planning
Market Identification & Analysis
Project Development & Management
People Development
Regional/National Account Experience
Product Campaign, Launch, & Display
Experience and Achievements
JUUL LABS INC Oklahoma City, OK 2019 to 2020
NATIONAL CHAIN MANAGR
Managed National/Regional level chains and was responsible for overseeing sales and nurturing relationships with customers.
Executed Promotional activity, drove sales through buyer relationship and strategic promotional activity.
POG and Space negotiations
Work cross functionally within the organization
Increased Sales, Distribution and or sets and Share annually
RNDC Oklahoma City, OK 2018 to 2019
REGIONAL/NATIONAL CHAIN MANAGER
Drive distribution, shelving, pricing and promotion strategy to optimize sales performance and trade spend efficiency.
Manage accounts business and financial performance by driving volume growth, share, revenue, and ROI improvements.
Work cross functionally within the organization
Oversee and manage the current product listing, opportunities for new business and new product launches
Developed and maintained working/business relationships with all major Regional/National chain customers.
Increased Sales, Distribution and or sets and Share annually
LDF Sales and Distributing Oklahoma City, OK 2012 to 2017
GENERAL SALES MANAGER
Sales, P&L, Key Account Management, Category Management and Budget, Planning
Served as GM as well as Key Account Management for all LDF distributed products. Managed entire Route to Market system in Oklahoma
Managed 30 employees with 5 Direct Reports.
Developed and maintained working/business relationships with all major Regional/National chain customers.
Increased Sales, Distribution and or sets and Share annually
Dr. Pepper Snapple Group OKC Oklahoma City, OK 2008 to 2012
GENERAL MANAGER
P&L Management and Budget Planning
Achieved sales targets and income goals monthly for a 15 million case facility.
Set, implemented, and monitored trade execution standards for DSD facility. Standards include account frequency, display diagrams, equipments sets, and account service levels, including merchandising standards for 81 employees.
Worked directly with and managed KAM’s to increase product space, close distribution voids, set ad schedules, and increase share of mind. Maintained Buyer Relationships.
FIJI Water Oklahoma City, OK 2007 to 2008
DISTRICT SALES MANAGER
Served as front line communicator and facilitator of FIJI Water’s strategic direction through their distributor networks while executing key business building initiatives in order to achieve assigned volume, share and profit targets.
Instrumental in building annual operating plan with key functional counter-parts in order to lay out a roadmap for future growth opportunities.
P&L Management, Budget Planning
Kraft Nabisco Oklahoma City, OK 2006 to 2007
TERRITORY MANAGER
Fully leverage brand potential by maximizing consumer awareness through uncompromising retail execution.
Support volume and share growth through effective use of customer channel data, trade information, and brand facts.
Wonder Bread / Hostess Cake Oklahoma City, OK 1996 to 2006
BRANCH MANAGER
Effectively negotiated with buyers for shelf space, display execution, and set all ad activity.
Category captain to major retailers for flawless execution of store sets. Successfully managed RAE’s, Supervisors, and sales team to consistently exceed P&L objectives.
Education
Moore High School Dale Carnegie, Sales and Time Management
Additional Educational Experience Division Management/P&L Training
High Performance Work Place Training Sales and Business Development Training
VP Oklahoma Beverage Association
Smith System Instructor