Marketing Social Media

Jeffry Daniel Warhol

Marketing and Design Specialist

**********@*****.*** • 281-***-****

www.linkedin.com/in/jeffrywarhol • Cypress, TX 77429 USA

Portfolio: https://youtu.be/Vz3N1MAQsrw

Summary

Accomplished and performance driven professional with extensive experience in implementing creative and innovative marketing strategies to drive company profitable growth. Proven success in organizing event lead generation programs, designing branding programs, and coordinating corporate events to generate accurately targeted, well-qualified leads. Demonstrated capacity to build corporate marketing campaigns including live events, trade shows, webinars, social media and print production. Decisive leader, skilled in developing, directing, and motivating highly productive, result-oriented teams to expand businesses and achieve ambitious revenue goals. Excellent communicator with remarkable efficiency in strengthening relationships with clients, staff, management, and stakeholders.

Areas of Expertise

Event Planning & Coordination

Contract Negotiations & Development

Revenue & Profit Generation

Strategic Project Management

Strategic Marketing Development

Photo/Video /Vector Graphics

Budgeting & Cost Reduction

Print & SME Communication

Marketing Campaigns

Email Execution & Targeting

Key Performance Indicators

Market Research/Data Analysis

Team Building & Leadership

Relationship Management

Lead Generation and Tracking

Professional Experience

IHS Markit, Englewood, CO – Headquartered in Houston, TX Nov 2010 – April 2020

Senior Marketing & Event Manager

Devised and implemented effective plans to enhance products and services demand through management of marketing campaigns, meetings, events, and trade shows. Led contract negotiations to secure favorable terms and conditions. Strengthened business partnership and built robust connection with stakeholders, SMEs, customers, and prospects. Conducted thorough online and trade pub market research and identified campaigns, events, and trade shows. Developed and negotiated contracts, earmark expenses, and created payments quarterly to secure trade show space and sponsorships. Directed logistics between hotels and convention centers and exhibit houses. Prepared contact lists for email and social promotion by identifying target-market segments with promotion of SME and content. Tracked event spend and report results through ROMI to stakeholders. Generated and report back leads, including net new logos, upsell opportunities, and renewals and identify and help with customer support issues. Evaluated content in producing term of leads, improving pipeline, and wining business for subsequent years.

●Supported promotion of products and showcase success stories to generate interest and action with stakeholders.

●Led a recognized industry event from start to completion, resulting in generating $7.7M net revenue in 2012 as well as recovering 61 leads with ~ $1.25M net revenue on a spend of $202K in 2013.

●Accomplished 4 regional lunch events with highest attendance rate averaging 70% of registrations.

●Managed 54, 3rd party regional trade shows and sponsorships achieving $2.8M net ROI against $250K net spend throughout North America and sponsorships in 2013.

●Credited for generating over 7K leads (new business, renewal and upsell); $71M in aggregate pipeline and $27M in aggregate closed/won revenue; on a spend of $2.7M.

PROS Holdings, Houston TX Oct 2008 – Sept 2010

Senior Marketing Analyst

Directed activities to ensure the coordination of path-breaking events and tradeshows. Leveraged strong analytical skills in organizing event lead generation programs, leading professional webinars for c-level attendees, and managing corporate events to generate qualified leads. Developed varied high-quality tactical events and corresponding marketing programs through collaboration with outside sales, inside sales, and senior staff members.

●Developed and presented a winning brand image for company's Chicago executive B2B pricing summit which attracted the highest count of qualified overall attendance by 240 from previous year attendance.

●Established and executed a branding program that contributed to the success of strategic trade-in initiative which supported in reinstating the current competitive solutions without incurring any cost through successful trading of software licenses.

Additional Experience

Marketing Director, US Netcom, Joplin, Missouri – 8 years

Production Manager, Clackamas Review and Oregon City Weekly Newspapers, Milwaukie, Oregon – 2 years

Award-Winning Marketing & Advertising Promotion Designer, The Columbian, Vancouver, Washington – 3 years

Award-Winning Graphic Designer, Copywriter, The Oregonian, Portland, Oregon

Practical Software

Registration Management: (RegOnline & Qualtrics, Homegrown Apps, Cvent, Aventri, Eventbrite, O365 Forms)

Creative: Adobe Creative Suite (InDesign, Photoshop, Dreamweaver)

CRM (SalesForce, Clientele, Microsoft Dynamics CRM)

Email (Silverpop, Eloqua)

Database Marketing (Excel, Filemaker Pro)

Meeting Management (Webex, GoToMeeting, Skype, O365 Teams, Instant Messenger)

3D Modeling (Infini-D & Google Sketchup 3D Modeling)

Microsoft Office (Word, Excel, PowerPoint, and Office)

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