Michael Redington

Sales & Marketing Executive

Highly effective, award winning, and results-driven Sales and Marketing Executive with over 30 years proven record of accomplishments managing multimillion-dollar US and international sales territories for a variety of specialty and gourmet CPG food companies. Expertise in developing and managing targeted sales strategies, driving revenue growth, and promoting optimal territory management while leveraging demonstrated success in establishing a stable presence in new markets by initiating strong business alliances. Dynamic leader with articulate, focused communication skills and exceptional presentation and negotiation strengths. adh90j@r.postjobfree.com

954-***-****

Pompano Beach, Florida

linkedin.com/in/michael-

redington

SKILLS

Innovative Leadership

New Business Development

Strategic Planning

Consultative Sales

Techniques

Negotiations & Closing

Strategies

Adaptability

Time Management

Mentoring and Coaching

LANGUAGES

English

Full Professional Proficiency

Spanish

Limited Working Proficiency

EDUCATION

Bachelors of Arts

Florida Atlantic

University

Boca Raton, Florida

Criminal Justice

WORK EXPERIENCE

National Business Manager USA and Canada

Fonterra

08/2019 - Present, Fort Lauderdale, Florida

Manages sales and marketing, retail and club business for packaged and bulk cheese, butter, ghee and whole milk powder in traditional and ethnic groceries stores. Manages broker network for traditional retail and club businesses. Directly manages traditional and ethnic distributors. Sales and Marketing Account Executive

Ayco Farms, Inc.

09/2018 - 08/2019, Pompano Beach, Florida

Developed new line CPG items of cut vegetables and fruits for launching in the USA. Manage sales and marketing through direct customers and developed broker networks in the USA market. Responsible for P&L

Sales Manager

Pero Family Farms Food Company LLC

06/2016 - 08/2018, Delray Beach, Florida

Managed business relationships directly with the Publix, Harris Teeter, SE Grocer (C&S), Shaw’s, Price Chopper, BigY, Mid Mountain, Sam’s and BJ’s Buyers on new CPG produce item concepts of Fresh Cut packaged vegetable products for retail. Managing over 50 million in sales. Duties included new product presentations, created & managed promotions, advertising budgets, new item and package development, plan-o-grams and account receivables. Regional Sales Manager – Midwest & Southeast USA

Old Croc Cheese

2014 - 2016, Fort Lauderdale, Florida

Built business with key distributors Anco, GFI, KeHE, Lipari, Spartan and SuperValu Instrumental in launching new business at Publix, Harris Teeter, SE Grocers, Fresh Market, Lowes, Ingles, Rouses, Marianos, Meijer, Kroger, Meijer, Clubs and many others.

Opened the Minnesota market in 2014 with zero business and in one year gained distribution in: Cub Foods, Coborn’s & Cashwise, Festivals/Knowlans, Lund’s and Byerly’s and SuperValue independents. FUTHER WORK EXPERIENCE

RIVER OAKS LANDINGS, LLC DAD & LAD, LLC & AQUA SUN PROPERTIES, LLC (2005 - 2015) President & CEO

Gourmet Foods International (GFI) (2006 - 2010)

Vice President - Food Service South Florida

Belgioiso Cheese Co. (1999 - 2006)

Regional Sales / National Accounts Manager

Bongrain Cheese USA (1995 - 1999)

Atlantic Regional Sales Manager

Acosta Sales Company, Inc. (1989 - 1995)

Account Executive

Major

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