Social Media Digital Marketing

Alyssa N. Durdel

Current Address

***** ** ****** **. ********, OR 97140

503-***-**** • ************@*****.***

EDUCATION

Grand Canyon University Enrolled Online/Part-Time August 2019 – Present Doctorate of Business Administration, Marketing

George Fox University June 2019

Master of Business Administration

Oregon State University June 2018

Bachelor of Science, Innovation Management

Bachelor of Science, Human Development & Family Sciences STRENGTHS

Ambitious – Continuously seeking opportunity for self-improvement that will help my team become better today than it was yesterday

Collaborative – Worked across departments of CSS, Inc. to refine strategies and enhance marketing methods Trustworthy – Upheld confidentiality when dealing with sensitive files during the recruitment process for the sorority and HIPAA with the clients served at CSS, Inc. Creative – Managed various social media accounts and formed strategies to best represent CSS, Inc. Organized – Time management skills and self-discipline are evident as a current full-time employee and part- time scholar

Passionate – Driven to provide results that exceed expectations by forming traditional marketing strategies for CSS, Inc.

WORK EXPERIENCE

Social Media & Technology Specialist June 2020 – Present Community Support Services, Inc. Salem, OR

Created, built, and maintained all social media accounts for the agency including LinkedIn, Twitter, and Instagram

Oversaw and managed all social media accounts and posted consistent, meaningful content to improve the agency’s reputation and increase engagement with target audience

Formed a social/online marketing plan approved by the Executive Director and executed strategies effectively in order for the company to be represented positively on various platforms

Collaborated with Human Resources to publish career opportunities and recruit potential candidates through various media

Maintained the agency’s WordPress website, edited existing content and created webpages that required basic coding skills (CSS, HTML)

Created and managed the website’s blog and provided up to date information about the agency

Managed the agency’s main email account and redirected inquiries when necessary to appropriate departments such as Human Resources and Assistant Director for our Client Services

Set up, assisted and resolved issues staff and clients have encountered with technological devices and various software (Excel, PowerPoint, Word, Zoom)

Tracked and analyzed data from social media accounts and the agency website

Formed a traditional marketing campaign by utilizing creatives I made for bus advertisements that routed through the local community

Collegiate Recruitment Information Chair December 2014 – June 2018 Alpha Chi Omega Chi Chapter, Corvallis, OR

Organized and assessed data, information and sensitive files submitted by students interested in joining Alpha Chi Omega

Evaluated potential new members and recruit based off the sorority’s standards

Developed strategies to market the chapter well and create interest for new students

Selected to represent Chi Chapter at the national summer convention in Orlando, FL in 2016

Selected to represent Chi Chapter at the national winter recruitment conference in Indianapolis, IN in 2017

Strengthened the chapter’s recruitment retention rate by 8% in the last 3 years

Utilized software technologies such as Microsoft Excel, Word and PowerPoint to organize information, create visuals and analyze data during the recruitment process

Trained current members how to interview and recruit incoming students Assistant Teacher – Preschool/Head Start – Student Internship September 2017-December 2017 Bates Hall, Oregon State University, Corvallis, OR

Selected to work with, support and be the main point of supervision for students in the classroom that have intellectual and developmental disabilities

Developed lesson plans that paid high attention to detail on how to stimulate personal, intellectual and classroom development for students

Communicated and worked with parents of the students directly under my supervision about progress, development within the classroom, and listened to their needs for their children

Collaborated with the three other assistant teachers to construct, communicate and create educational activities/lessons for all students

Maintained high confidentiality with student files and records

Ensure ethical codes, professionalism and protocol was followed in the classroom for teachers

Problem-solved, listened to understand, and find a solution when behavioral issues arose with students

Encouraged and stimulated physical, social and intellectual development for students in the classroom Special Olympics Basketball Coach December 2014 – May 2018 Special Olympics Oregon- Linn County, Lebanon, OR

Coach a team of 12 with several different disabilities

Improve the team’s personal, social and physical development

Organize practices, events, and activities for large groups of people

Promote the organization through philanthropic events

Coach a team with a range of ages of 15-65

Assistant Soccer Coach June 2014 -November 2014

Tualatin High School, Tualatin, OR

Conduct drills and practice for three teams at once

Improve the skills of team members

Helped lead the team to become state champions in 2014

Provide excellent leadership skills for the team OTHER EXPERIENCE

Stukent Digital Marketing Campaign Simulation

Google Ads Certified: Fundamentals, Ads Search, Shopping, Display, Video, Measurement Google Data Analytics Certified

China Global Business Residency

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