LINDSEY RAYE KEITH

Digital Marketing Expert

Over 10 years of experience in Sales and Marketing using digital marketing channels both paid and organic. Extensive knowledge with automated marketing utilizing Hubspot Marketing Enterprise for several years as Salesforce for our Sales CRM

High level experience in Google Analtyics, Adwords, and other SEO programs like MozPro, SEMRush, etc. I am able to manipulate HTML and CSS Styling in order to copy/paste into different areas, etc when creating campaigns or custom templates in both Hubspot and Salesforce. I currently am responsible for all inbound and outbound marketing campaigns including utilizing Hub Spot and Salesforce for sales cycle and lead management, email marketing, Google Ad Words, Google Analytics, SEO and Blog management, content creation for all emails including workflows, template/ HTML and CSS knowledge for e-mail creation as well as landing pages with forms with actions taken after like auto e-mail or splash page, or catalog download, etc. I work with vendors and exhibit designers for CAD drawings and design direction, creating templates for landing page, track campaign activity, utilize Social Media and blogs to promote content, efficient in Adobe Cloud and CC Photoshop and all other Adobe and Microsoft/Office software. Multitasking is a huge part of my job.

• Inbound/Outbound Marketing Strategy

• Campaign Creation, Implementation and Analytics once complete

• Hubspot Marketing Enterprise Experience - High Level o E-Mail Campaigns, Landing Page Creation, Form Development, HTML Manipulation o A/B Testing - CTA Buttons, Subject Lines E-Mail Workflows o Create Smart Lists based on:

activity, industry, type of product, company size, etc. o Google Analytics, AdWords, Re-marketing/Programmatic Campaigns o SEO/MozPro Experience

L

WORK EXPERIENCE

VP of Marketing - Digital Marketing Manager

ExhibitTrader.com

May 2015 to Present

469-***-****

adh7ue@r.postjobfree.com

South DFW Area

Bachelor's of Arts

Major: Interpersonal Communication Minor: Psychology EDUCATION

• Created Job Postings across multiple mediums to navigate healthcare professionals to apply or review our jobs online.

• Call any incoming lead or search across resume boards like Careerbuilder, Monster, Indeed, LinkedIn, ZipRecruiter

• Managing the CMS Applicant Tracking Systems for both the outbound and inbound leads

• Managing each local office web pages for each office from our parent content admin site.

• Hosted weekly conference calls with required weekly updates from offices

• Trained other recruiters in local offices and other regional recruitment managers Regional Recruitment Manager

Maxim Healthcare Services

September 2009 - May 2015

Within the healthcare staffing industry, I started as a local recruiter and quickly was promoted to Regional Recruitment Manager for the Southwest territories at Maxim Healthcare Services. My job duties included but were not limited to:

Associate in Arts with Emphasis in Speech

Navarro College

Waxahachie, TX

August 2005 to July 2007

Texas A&M University

Corpus Christi, TX

August 2007 to May 2009

• Business Development (7 years)

• HubSpot (4 years)

• Email Marketing (Hubspot, MailChimp, Vertical Response, TSS (8 years)

• Workflow Trigger Creation with Drip/Nurturing Campaign Management

• SEO Research and Tools (5 years)

• Adobe Cloud and CC Photoshop (6 years)

• Salesforce (1 year)

• Content Development (4 years)

• Google Analytics (4 years)

• Google AdWords and Programmatic or Retargeting Campaigns (5 years)

• Social Media Management (10 years)

• Word, Excel, Outlook, (10+ years)

• Sales Management (5 years)

• Recruiting (6 years)

• Marketing

• Marketing Automation (8 years)

• Project Management (9 years)

• Lead Generation (9 years)

• SEM (2 years)

• A/B Testing (4 years)

• Social Media Marketing (2 years)

• Keyword Research (4 years)

• Digital Marketing (9 years)

• Management Experience (6 years)

SKILLS

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