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Calabasas, CA
November 29, 2020

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Nicholas Berson

Los Angeles 818-***-**** LinkedIn: Public Relations Professional / Account Coordinator Relentless PR multi-tasker skilled at pitching and securing media coverage for clients. Over 5 years of experience in Entertainment, Biotech, and Healthcare Public Relations. As a tireless researcher and gifted writer with a direct and transparent approach to building business relationships as a trusted adviser, I’ve been able to in attract coverage from the press, media, to establishing open door with online influencers. This includes Fortune 500 clients.

Improved account team efficiency by 200% through streamlining tracking system, handling multiple issues in workflow.

Achieved 100% of all assignments, going beyond expectations. PROFESSIONAL EXPERIENCE

Hylink Digital Solutions, Los Angeles, CA

Corporate Communications Coordinator

December 2019 - Present

Develop brand communication strategy and craft crisis response messaging for clients. Manage Hylink’s internal communications and Hylink’s social media pages. Produce a LinkedIn video series in which Hylink staff address various aspects of the advertising industry including how to optimize agency culture and operations. Devise targeted pitches for reporters at major news outlets and coordinate meetings between reporters and Hylink’s executives. Draft submissions of client advertising campaigns for industry awards and

(secured several 2019 Shorty Awards).

Increased Hylink’s reach on LinkedIn by 300% through its video series.

Optimized Hylink’s brand image in the U.S. by writing engaging copy for its English website and by securing press.

Increased output of creative content from social media and PR departments by 200%. Williams Lea Tag, Los Angeles, CA

Account Coordinator (CONTRACT)

June 2019 - September 2019

Oversaw Amgen client relationship for creative marketing firm. Met with multiple client representatives of a Fortune 500 company, drafted project briefs, and monitored work from start to client acceptance. Orchestrated multiple projects concurrently, updated job status sheets, crafted monthly finance reports; investigated and reported on deviations from budget.

Improved account team efficiency by 200% through streamlining tracking system, handling multiple issues in workflow.

Increased efficiency to monitor multiple projects’ statuses across hundreds of emails.

Improved client relationships through effectively communicating client’s needs to relevant departments. Devised press pitches and contacted media outlets to secure placement and favorable coverage. Coordinated with event sponsors to submit clients; drafted event memos containing specifics and background. Drafted proposals for potential business, updated bios, and managed company and client calendars. Managed client relationships and addressed any issues or concerns raised by clients.

Walked clients on the red carpet; ensured they were photographed adequately.

Supervised photo shoots; selected photos for publication and distribution. Lobeline Communications, Los Angeles, CA

Account Coordinator/Public Relations (INTERNSHIP)

February 2017 - January 2019

Collaborated with professional team at entertainment PR agency and increased media coverage for their clients by 50%.

Replied to daily HARO press inquiries and emailed pitches to contacts at media outlets.

Secured client print and podcast interviews with Entrepreneurial Chef magazine. EDUCATION

Chapman University, Orange, CA B.A. in Film and Public Relations May 2017 Other Proficiencies

Client Management Media Relations Business Development

Social Media Copywriting Marketing

Press Releases

Microsoft Office Suite

Account Planning

Cision / BurellesLuce

Event Management

Fluent in Russian, intermediate Spanish

Plastic PR, Los Angeles, CA

Account Coordinator (CONTRACT)

February 2019 - May 2019

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