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Social Media Digital Marketing

Greenville, TX
November 29, 2020

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**** ** ****, **********, ** 75402, 972-***-****, Talented public relations professional with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with creative and forward-thinking approaches. Hard working and committed to building a career in the communications field.

Bachelor of Science December 2020

Stephen F. Austin State University, Nacogdoches, TX 3.4 GPA

Relevant course work includes Public Relation Campaigns, Strategic Advertising and Public Relations Writing.

Social Media Marketing Intern September 2020 - Current Kinley and Mal Boutique Nacogdoches, TX

Strengthened program outreach by assisting in marketing communications and public relations affairs to maximize branding initiatives.

Leveraged industry trends and competitive analysis to improve marketing campaign performance. Developed and implemented strategic, social media marketing plan. Directed social media and digital marketing strategy and initiatives to promote brand building and engagement.

Social Media Assistant December 2019 - Current

Alpha Chi Omega Sorority Nacogdoches, TX

Assisted with the planning and execution of organization public relations and marketing efforts. Devised creative strategies for improving brand awareness. Created original content for social media posts.

Alpha Chi Omega T-Shirt Chair October 2019 - Current Alpha Chi Omega Sorority Nacogdoches, TX

Planned, produced and distributed several mass orders of brand products. Worked closely with a variety of t-shirt sales companies to create and purchase clothing orders. Kept apprised of emerging trends to assist in product selection. SFA Athletics Student Assistant October 2019 - January 2020 Stephen F. Austin State University Nacogdoches, TX Operated studio and remote TV cameras and teleprompter. Set up and optimized equipment to maintain signal strength, clarity and reliability during broadcasts. Controlled game time cameras which were live-broadcasted to ESPN. M



Brand-building strategies Tactical planning Relationship development Sales and marketing Communication strategies Competitive and Trend Analysis Hootsuite Social Marketing Certified

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