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Digital Marketing Social Media

St. Catharines, ON, Canada
November 29, 2020

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Ryan Harrison

** ***** ****

Thorold, ON L*V *L8

Tel: 905-***-****


Results oriented professional with over five years of digital marketing, brand awareness and graphic design experience. Skilled in the not-for-profit and for-profit sectors, with the ability to successfully communicate and implement corporate objectives.

Professional Experience

Director of Marketing

Welland Jackfish Baseball Club, Welland, ON, May 2019 – Present

Responsible for overall marketing and brand strategy

Developed fan engagement through digital marketing channels including Facebook, Twitter, Instagram, YouTube, and TikTok

Developed ad campaigns and purchased media buys with major media partners

Led summer intern staff through game-day procedures and execution

Planned player outreach events to increase our visibility and involvement in the community

Account Manager

Kahunaverse Sports Group, Burlington, ON, May 2017 – May 2019

oAnswer inbound email inquiries and respond to customer inquiries in a friendly and helpful manner.

oDeliver individual customer service with professionalism, courtesy, efficiency, and accuracy.

oProvide knowledgeable answers to questions about products, pricing, and availability.

oWork with customers to resolve product returns, shipping inquiries and order status questions.

oHandle customer complaints related to products and the replacement of defective products and communicate these issues to the purchaser and or/sales representative.

oMaintain current supplier product details, availability, delivery lead times, and pricing.

Manager of Marketing and Corporate Sales

Federal Hockey League, Syracuse, NY, August 2015 – May 2017

Drove the marketing strategy and public relations activities to positively shape and raise awareness of the Federal Hockey League

Communicated initiatives/programs to media to gain customers outside the core base

Oversaw the promotion and marketing of special programs/projects utilizing in-house or external resources

Established new networks and grew the base of corporate sponsorship and support

Managed league’s digital marketing strategy to increase awareness

Marketing Manager

Global Spectrum / Hamilton Bulldogs, Hamilton, ON, August 2014 – July 2015

oWorked with Director of Marketing to develop a strategy for each department with the team to ensure they had what they needed to execute their goals

oDeveloped and executed a brand strategy for team

Responsible for media buys with select media partners (CHCH, Hamilton Spectator, Corus Entertainment)

Responsible for digital marketing platforms

Developed marketing plans for theme nights and sponsorship driven group sales nights

Led staff in the coordination and implementation of projects including promotion, marketing, and analysis

Worked with all departments within the organization to ensure effective fulfillment of in-arena execution for sales, marketing, sponsorship and game operations related assets

Digital Marketing Manager

Compass Media Group, Burlington, ON, July 2013 – August 2014

oAnalyzed and Reported on Social Media and AdWords analytical data to confirm campaign success and translate them into actionable next steps

oWorked cohesively with the Web and App development teams to coordinate projects, funneling all client communication to the designers

oFostered community engagement with our clients’ brands across social media platforms (Facebook, Twitter, YouTube, Instagram and Snapchat), & paid ad strategy


Sports Management – Bachelor of Business Administration 2011 – 2013

Davenport University, Grand Rapids, MI

Sports and Recreation Management – Advanced Diploma 2008 2011

Lambton College, Sarnia, ON

Professional Development and Awards

Intercounty Baseball League Executive of the Year 2019

Federal Hockey League Founders Award 2016

Burlington City Rep Senior Official of the Year 2016

Ontario Hockey Federation level five certified on-ice official 2014 – Pres.

All American Hockey League On-Ice Official of the Year 2010

Greater Metro Jr. A Hockey League On-Ice Official of the Year 2008

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