Results oriented professional with over five years of digital marketing, brand awareness and graphic design experience. Skilled in the not-for-profit and for-profit sectors, with the ability to successfully communicate and implement corporate objectives.
Director of Marketing
Welland Jackfish Baseball Club, Welland, ON, May 2019 – Present
Responsible for overall marketing and brand strategy
Developed fan engagement through digital marketing channels including Facebook, Twitter, Instagram, YouTube, and TikTok
Developed ad campaigns and purchased media buys with major media partners
Led summer intern staff through game-day procedures and execution
Planned player outreach events to increase our visibility and involvement in the community
Kahunaverse Sports Group, Burlington, ON, May 2017 – May 2019
oAnswer inbound email inquiries and respond to customer inquiries in a friendly and helpful manner.
oDeliver individual customer service with professionalism, courtesy, efficiency, and accuracy.
oProvide knowledgeable answers to questions about products, pricing, and availability.
oWork with customers to resolve product returns, shipping inquiries and order status questions.
oHandle customer complaints related to products and the replacement of defective products and communicate these issues to the purchaser and or/sales representative.
oMaintain current supplier product details, availability, delivery lead times, and pricing.
Manager of Marketing and Corporate Sales
Federal Hockey League, Syracuse, NY, August 2015 – May 2017
Drove the marketing strategy and public relations activities to positively shape and raise awareness of the Federal Hockey League
Communicated initiatives/programs to media to gain customers outside the core base
Oversaw the promotion and marketing of special programs/projects utilizing in-house or external resources
Established new networks and grew the base of corporate sponsorship and support
Managed league’s digital marketing strategy to increase awareness
Global Spectrum / Hamilton Bulldogs, Hamilton, ON, August 2014 – July 2015
oWorked with Director of Marketing to develop a strategy for each department with the team to ensure they had what they needed to execute their goals
oDeveloped and executed a brand strategy for team
Responsible for media buys with select media partners (CHCH, Hamilton Spectator, Corus Entertainment)
Responsible for digital marketing platforms
Developed marketing plans for theme nights and sponsorship driven group sales nights
Led staff in the coordination and implementation of projects including promotion, marketing, and analysis
Worked with all departments within the organization to ensure effective fulfillment of in-arena execution for sales, marketing, sponsorship and game operations related assets
Digital Marketing Manager
Compass Media Group, Burlington, ON, July 2013 – August 2014
oAnalyzed and Reported on Social Media and AdWords analytical data to confirm campaign success and translate them into actionable next steps
oWorked cohesively with the Web and App development teams to coordinate projects, funneling all client communication to the designers
oFostered community engagement with our clients’ brands across social media platforms (Facebook, Twitter, YouTube, Instagram and Snapchat), & paid ad strategy
Sports Management – Bachelor of Business Administration 2011 – 2013
Davenport University, Grand Rapids, MI
Sports and Recreation Management – Advanced Diploma 2008 2011
Lambton College, Sarnia, ON
Professional Development and Awards
Intercounty Baseball League Executive of the Year 2019
Federal Hockey League Founders Award 2016
Burlington City Rep Senior Official of the Year 2016
Ontario Hockey Federation level five certified on-ice official 2014 – Pres.
All American Hockey League On-Ice Official of the Year 2010
Greater Metro Jr. A Hockey League On-Ice Official of the Year 2008