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Social Media Digital Marketing

Surrey, BC, Canada
November 29, 2020

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Communication professional with insightful experience of Social media management, Media Planning, Corporate Communication & Public Relations.

Proven ability to develop social media strategies and marketing campaigns, aimed at delivering direct messaging and enhancing brand presence across various social media platforms


Media Management

Content Generation

Client Servicing

Microsoft office

Writing skills

Digital marketing

Social media analytics

Competitive Analysis

Management skills

Excellent communication


Problem solving


Concentrix- Client Service Representative (Canada) October 2020-Ongoing

Greet customers in a courteous, friendly, and professional manner

Listen attentively to customer needs and concerns; demonstrate empathy while maximizing opportunity to build rapport with the customer

Clarify customer requirements; probe for understanding

Participate in activities designed to improve customer satisfaction and business performance

Troubleshoot basic and routine customer issues that are technical in nature

Bandwagon Communication- Communication Coordinator January 2019- September 2020

Responsible for handling Social media and Public Relations Communications for brands spread across various domains like fashion, lifestyle, apparels, gaming, Tech etc.

Strategically planning social media campaigns to position clients strongly across social media platforms, while leveraging the massive reach of the social media channels

Conceptualizing and creating traditional media campaigns to leverage client activities, thereby leading to increased sales of the products/ services

Responsible for business development and client lead generation

Supervising teams to derive expected outputs, while guiding and leading various PR and social media campaigns

Torque Communication- Communication Coordinator July 2017- October 2017

Managed brand and social campaigns and led teams to derive desired outputs for the clients

Formulated strategies to leverage client events and announcements, establish brands and enhance the recall value

Created posts and content specific to various social media platforms

Designed and executed social media influencer engagement campaigns

Targeted potential media, cultivated and maintained media relations with key journalists from national and trade media to gain maximum media traction

Drafted plans to popularize various products launches, facilitated spokesperson interactions with leading publications and drafted briefing books to enable controlled brand messaging

Archetype Agency- Associate Account Manager March 2016- June 2017

Managed and executed PR activities for B2B global tech clients like IBM and Ericsson

Maintained and cultivated media relations with leading media houses, to leverage various press announcements, product launches, annual reports etc.

Generated client leads and developed business development pitches

Drafted and submitted monthly/ quarterly/annual reviews and plans for various clients to map the success rate of the campaigns thereby measuring the overall reach

Perfect Relations- Senior Account Executive December 2012- March 2016

Executed brand campaigns and strategies to leverage client announcements and activities like new launches and new announcements, consequently leading to increased sales figures

Worked with global brands like YouTube, Google and Airtel, coordinated and executed media campaigns designed for Indian markets

Created content and social media campaigns and influencer engagement activities for clients spread across domains like lifestyle, fashion, home décor, education etc

Drafted content for a variety of business purposes including press releases, speeches, authored articles, internal communications, newsletters, brand advocacy and reporting

Initiated and maintained positive relations with media and influencers

Genie Infotainment- Account Executive October 2011- December 2012

Executed day-to-day client servicing activities and generated positive media coverage

Drafted content like press release, press notes, media responses, spokespersons’ quotes

Scouted relevant media opportunities for clients, thereby leading to increase share of voice in the industry

Mapped competitors and drew market analysis and drafted brand campaigns accordingly

Publicized various client activities and events like new launches, business announcements etc.


Masters of Journalism and Mass Communication, GGSIPU, India 2012-2014

Bachelors of Journalism and Mass Communication, GGSIPU, India 2008-2011

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