Communication professional with insightful experience of Social media management, Media Planning, Corporate Communication & Public Relations.
Proven ability to develop social media strategies and marketing campaigns, aimed at delivering direct messaging and enhancing brand presence across various social media platforms
KEY SKILLS
Media Management
Content Generation
Client Servicing
Microsoft office
Writing skills
Digital marketing
Social media analytics
Competitive Analysis
Management skills
Excellent communication
Multi-tasking
Problem solving
RELEVANT WORK HISTORY
Concentrix- Client Service Representative (Canada) October 2020-Ongoing
Greet customers in a courteous, friendly, and professional manner
Listen attentively to customer needs and concerns; demonstrate empathy while maximizing opportunity to build rapport with the customer
Clarify customer requirements; probe for understanding
Participate in activities designed to improve customer satisfaction and business performance
Troubleshoot basic and routine customer issues that are technical in nature
Bandwagon Communication- Communication Coordinator January 2019- September 2020
Responsible for handling Social media and Public Relations Communications for brands spread across various domains like fashion, lifestyle, apparels, gaming, Tech etc.
Strategically planning social media campaigns to position clients strongly across social media platforms, while leveraging the massive reach of the social media channels
Conceptualizing and creating traditional media campaigns to leverage client activities, thereby leading to increased sales of the products/ services
Responsible for business development and client lead generation
Supervising teams to derive expected outputs, while guiding and leading various PR and social media campaigns
Torque Communication- Communication Coordinator July 2017- October 2017
Managed brand and social campaigns and led teams to derive desired outputs for the clients
Formulated strategies to leverage client events and announcements, establish brands and enhance the recall value
Created posts and content specific to various social media platforms
Designed and executed social media influencer engagement campaigns
Targeted potential media, cultivated and maintained media relations with key journalists from national and trade media to gain maximum media traction
Drafted plans to popularize various products launches, facilitated spokesperson interactions with leading publications and drafted briefing books to enable controlled brand messaging
Archetype Agency- Associate Account Manager March 2016- June 2017
Managed and executed PR activities for B2B global tech clients like IBM and Ericsson
Maintained and cultivated media relations with leading media houses, to leverage various press announcements, product launches, annual reports etc.
Generated client leads and developed business development pitches
Drafted and submitted monthly/ quarterly/annual reviews and plans for various clients to map the success rate of the campaigns thereby measuring the overall reach
Perfect Relations- Senior Account Executive December 2012- March 2016
Executed brand campaigns and strategies to leverage client announcements and activities like new launches and new announcements, consequently leading to increased sales figures
Worked with global brands like YouTube, Google and Airtel, coordinated and executed media campaigns designed for Indian markets
Created content and social media campaigns and influencer engagement activities for clients spread across domains like lifestyle, fashion, home décor, education etc
Drafted content for a variety of business purposes including press releases, speeches, authored articles, internal communications, newsletters, brand advocacy and reporting
Initiated and maintained positive relations with media and influencers
Genie Infotainment- Account Executive October 2011- December 2012
Executed day-to-day client servicing activities and generated positive media coverage
Drafted content like press release, press notes, media responses, spokespersons’ quotes
Scouted relevant media opportunities for clients, thereby leading to increase share of voice in the industry
Mapped competitors and drew market analysis and drafted brand campaigns accordingly
Publicized various client activities and events like new launches, business announcements etc.
EDUCATION
Masters of Journalism and Mass Communication, GGSIPU, India 2012-2014
Bachelors of Journalism and Mass Communication, GGSIPU, India 2008-2011