Summary

Experienced Marketing Specialist delivering 6+ years’ experience offering leadership, coaching, and design implementation for marketing campaigns. Successfully expanded all organization CPC more than 15%. Proficient success using Qualtrics, Salesforce marketing and CRM software, & Google Analytics helping provide 10% increase in consumer inflow in multiple organizations. Utilizing qualitative and quantitative data I have been able to understand consumer buying behaviors and access a need based deserve for products and promotion. The desired outcome for many organizations has reflected with a positive turnout in events from promotions or campaigns, hitting sales quotes, and/ or an increased budget for marketing.

Professional Experience

Marketing Director September 2019 - Present

Cooks Midwest R&R Brownsburg, IN

Developed a company currently managing 12 employees while growing company profits to $563,826

Control supply operations purchasing, & inventory control using Excel to manage available assets

Produce marketing through social media, direct marketing (email and SMS), B2C, B2B, and word of mouth focusing on specific demographics and target audiences

Trained 8 new employees in the field using industry attained knowledge to maximize employee performance and organizational profitability

Utilize CRM to organize client records through HubSpot to grow relationships and potential opportunities

Organize data through Google Analytic to monetize system data to help adopt helpful consumption

Optimize SEO and SEM to help maintain website ranking position and website optimization

Control contractual agreements with all clients from beginning of creation to the final closing signature to make sure all legal obligations are upheld by consumer and company

Division Logistics Supply Sergeant April 2013 - Present

U.S Army Indianapolis, IN

Leading supervisor for 5 companies’ supply sectors by delegating team leaders to conduct inspections, audits, and inventory reviews to maintain supply ready

Coach individuals to perform best practices with inventory management, control, financial accountability, and performance by utilizing industry knowledge from schools provided to understand higher level operations

Controlled $9.8 million worth of inventory with 100% accountability of all inventory assigned by company property book

Negotiate pricing acquisitions with vendors and contractor with 15% decrease in annual spending per year

Conduct slide presentations to enhance knowledge on any change in regulations, mandates, and inventory controls

Process product request through GCSS Army to deliver new inventory to soldiers keeping employees compliant with regulations

Email Marketing Specialist/ Data Analyst October 2018 - September 2019

Simon Property Group Indianapolis, IN

Led a team on a cross functional platform with an expanding project for 132 centers with a conversion increase of 15.8%

Constructed email content with Salesforce Marketing Cloud to publicize weekly promotions optimizing store traffic

Produced weekly HTML templates in Salesforce Content Builder to allow for new copy and edits for weekly emails

Designed and deployed SMS content in Salesforce Mobile Connect to focus on segmented audiences

Generated data sheets in Excel to track weekly advancements in project performance allowing for more accurate segmentation

Reported finding of new data sets and KPI’s to executives helping implement change to current program

Established complex reporting using Excel to help understand new data sets to increase companies’ marketability

Studied performance results using Salesforce tracking reports to help raise open, click- through, and converse rates

Designed weekly, monthly, and quarterly reporting to review data helping field representatives rise brand awareness

Social Media Specialist/ Administrative Assistant August 2018 - October 2018

Ivy Tech Community College Indianapolis, IN

Led market research studies through social media, website tracking, and surveying to elevate recruitment in Indianapolis

Cultivated leads by scheduling follow up emails using CRM to help increase engagement with students

Advertised college student success stories through social media channels to produce new lead inquiries

Established success story content to enhance college admission by 5% over 4-year plan

Devised lead queries to grow email and SMS audiences with a 75% response rate

Coached C-Suite Faculty on proper practices of CRM and Salesforce to instill understanding and knowledge to boost performance

Banker I/ Salesforce Digital Ambassador September 2016 - August 2018

Huntington National Bank Indianapolis, IN

Examined and researched client’s finances using CRM and Salesforce to maximize asset growth and consolidate debts

Developed strategic campaigns using Salesforce cross reference tools to filter client information to target select audiences based off specified categorizations

Supervised client’s total finances to initiate longer-term benefits for profitable growth of assets

Created lead queries targeting multiple segments to help hit affected corporate goals

Achieved top in district marketing for 2 years and accomplishing 100% customer satisfaction through customer reviews

Deployed email marketing campaigns through Salesforce marketing cloud to capitalize on lead generation

Advocated fraud prevention through adding securities to client’s accounts by understanding changing regulations

Tested digital interface through online banking to maximize user friendliness

Coached faculties on updates in Salesforce to continue branch readiness for changes being implemented

Financial Representative/ Owner December 2015 - September 2016

Northwestern Mutual Indianapolis, IN

Supervised client information through CRM marketing to more than 1,000 people managing millions in life insurance, DI, and LTC

Managed client’s sensitive information by following important regulations governed by FINRA and State Legislation to insure consumers’ piece of mind

Developed marketing campaigns using social media and HubSpot to build company book of business

Handled and organized calendar events through Outlook to oversee daily activity

Skills

Education

Master of Business Administration (Marketing)

Kelley School of Business, Indiana University, Indianapolis, IN

May 2022

Bachelor of Science in Business (Major Marketing)

Kelley School of Business, Indiana University, Indianapolis, IN

May 2020

PROFESSIONAL EXPERIENCE

Updated Resume

OBJECTIVE

This document will go into a in depth analysis on my professional and educational background. Providing vital information on why I am the best fit for your company.

Shane Cook

317-***-****

Other Skills

Process Design

Product Launch

Strategic Formulation

Coaching

Vendor Management

Marketing

Campaign Marketing

Public Relationships

Project Management

Analytical Support

Product Presentation

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