Charlotte Luo Qu adh6r6@r.postjobfree.com

***** ******** ****** *** ******* CA 90064 tel: 215-***-****

EDUCATION: TEMPLE UNIVERSITY, Fox School of Business, Philadelphia, PA

Bachelor of Business Administration, Graduation: May 2020

Major: Supply Chain Management Minor: Management Information Systems

GPA: 3.6 Business Honors Program University Honors Program

Dean’s List, Spring 2018 Study Abroad: Temple University London, Summer 2018

AWARDS: 1st Place Best Health Hack at Temple University Owl Hacks, April 2019

UPenn Wharton Healthcare Marketing Competition Finalist, November 2017

EXPERIENCE: LYTELOAD, Lansdale, PA June 2020-August 2020

Marketing Intern

Create and manage social media accounts for a last mile delivery startup to increase following by 10x in 2 months for greater brand awareness

Draft ad campaigns for Google. Facebook, Instagram, and Snapchat ads

Use Adobe InDesign to draft marketing materials including print and online ads

Prepare slide decks/KPI metrics on market research data for expansion into new cities and form key partnerships with local businesses

SAP, Newtown Square, PA December 2019-June 2020

Content and Enablement Intern

Pilot a marketing strategy for a peer to peer mentor program which resulted in an increase in overall Customer Innovation office engagement score by 75%

Track the Media Share website traffic (an SAP video platform similar to YouTube) and manage viewer feedback and questions

PHILLY TECH, Philadelphia, PA August 2019- December 2019

Social Media Marketing Coordinator

Drive multi-channel social media campaign posts for recruiting, IT, and business development by A/B testing different ideas and analyzing analytics/insights

Utilize LinkedIn Sales Navigator, Google AdWords/SEO techniques, and Email Marketing Campaigns, to generate prospects on product and profitability solutions

TEMPLE UNIVERSITY, Philadelphia, PA August 2018-August 2019

Athletic Department Marketing Intern

Assist in marketing and advertising promotional activities through email marketing software and social media marketing campaigns

Facilitate ongoing collaboration and communication for new programs and existing multi-platform campaigns by collecting quantitative and qualitative data

Collaborate with Marketing and Digital teams to research and conduct creative messages to develop integrated marketing platforms

SKILLS AND LANGUAGES:

SEO/SEM, Mailchimp (Email Marketing), Microsoft Office Suite, GSuite, Google Analytics/AdWords, Facebook, Instagram and Snapchat Ads, Growth Hacking, Microsoft Power BI, Microsoft Teams, SharePoint, WordPress, Adobe Creative Suite

Mandarin-fluent, Spanish-Conversational

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