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Marketing Research and Grant Writing

Location:
Clinton, MS
Posted:
November 27, 2020

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Resume:

BR Arbuthnot Walker

BR Arbuthnot Walker

*** ***** **** *****

Clinton, MS 39056

601-***-****

adh6kk@r.postjobfree.com

EXPERIENCE

Southern Research Group, Director of Research, Jackson MS May 2016 - July 2019

Developed research strategies and prepared proposals for clients. Supported clients regarding services and projects. Established project timelines and ensured that deadlines were met and a quality product was provided to our clients. Directed and coordinated all activities and employees for two call centers at SRG. Recruited, hired and trained employees including 7 supervisors and 40 interviewers/agents. Advanced the use of computer systems and various technologies at SRG including use of multiple software programs and training for others on the software systems. Produced data results using SPSS and wrote reports for our clients. Provided full-service research options including quantitative studies, qualitative studies such as focus groups and IDIs, and secondary research.

Mississippi Public Broadcasting, Education Specialist Senior, Jackson, MS 2010 – 2016

Conducted grant research to locate grants opportunities appropriate for MPB. Drafted and finalized grant applications and cover letters to solicit grants and contributions. Planned events and special activities for the department including major events like Stop the Drop, MPB’s dropout prevention summit. Provided leadership for special projects as needed and collaborate with other departments. Developed education plans and lessons plans to support MPB programming.

Mississippi College, Office of the Registrar, Contract Document Scanner, Clinton, MS 2008-2010

Scanned confidential student records in the Office of the Registrar to get records uploaded to MC’s permanent database. This involved records for students that dated back decades and the volume exceeded 1 million records. Cleaned, scanned and shredded confidential employee documents dated back decades for the Office of Human Resources. All records had to be secured, scanned, and stored by a person trustworthy with highly confidential student and employee information.

SkyTel, Senior Manager Market Research, Clinton, MS 1997-2002 and 2004-2007 *

Conducted primary research, both qualitative and quantitative for new product development, customer satisfaction and geographic targeting of customers. Created analysis reports and delivered senior management presentations in useful actionable format. Oversaw fiscal accounting and budgeting activities associated with department and projects. Managed the customer database preparing reports on customer segments. Coordinated advertising, marketing, agency management, marketing research, collateral development, direct marketing, trade shows and sales support. Developed strategic marketing plans to support product initiatives. Conducted new technology pre-launch, post-launch studies with beta testing for major new technology product rollouts such as two-way messaging, WIFI, WIMAX, and VOIP Collaborated with product manufacturers and product management teams on new products, services and refinements, acting as a liaison. Managed and guided staff (5) in their professional development. Prepared and managed proposal and grant writing for state and federal RFPs for technology services.

GodwinGroup, Vice President and Director of Research, Jackson, MS 1989-1997

Started then directed Research Division the regional ad agency. Clients included retail, foodservice, banking, utilities, healthcare, telecommunications, entertainment and destination marketing. Developed objectives, strategies and tactics for marketing products and services to consumers and business decision-makers. Contributed heavily to successful

campaigns for new business development for the agency. Conducted qualitative and quantitative primary research, as well as secondary research and analysis providing presentations of results to client senior management. Moderated focus groups nationwide for a variety of clients and analyzed findings. Designed survey instruments, planned sample selection and determined data selection for evaluation and analysis of results. Managed and guided a staff of 4 researchers in their professional development.

EDUCATION

Master of Education Mississippi College 1976 Communications

Bachelor of Science Mississippi College 1975 Communications and Art



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