John Connolly

Jamison, PA *****

215-***-**** adh6f5@r.postjobfree.com

CONTENT MARKETING PROFESSIONAL

Published Author Blogger Team Manager

SUMMARY

Senior level professional with over ten years of demonstrated experience in the marketing, communications, and public relations fields. Expert on the financial and medical/pharmaceutical and digital marketing industries. Skilled in writing, editing, proofreading and managing a suite of marketing products for sales teams. Expert at creating and executing ideas that deliver results while constantly striving to exceed my objectives.

CORE COMPETENCIES

Digital Marketing experience

Financial Writer/Published Author

Social Media Builder

Blogger

Content Writing

Website writer

Marketing Strategy experience

Editing/Proofreading

Team Manager

Microsoft Office and Publisher

Adobe user

Copywriting/Editing

Work with Deadlines

NOTEWORTHY ACCOMPLISHMENTS

Managed a staff of six as Executive Editor of a manufacturing/software publication that brought in over $3 million in annual advertising revenue

Developed marketing communications materials for million-dollar companies, including websites, sales brochures, spread sheets, direct mail, print advertising, and tradeshow graphics

Managed tradeshow programs, including development and production of new exhibits and materials. Collaborated with sales teams to plan and implement open houses and grand openings, mailings, and other marketing initiatives

Won Society of Professional Journalists Mark of Excellence Collegiate Award, 1993

Won APEX Award for Medical Writing Excellence, 1998

Authored and published financial book focusing on safe havens for retirement savings

Wrote for a weekly financial radio show featured on CBS-AM Radio WPHT-Philadelphia

PROFESSIONAL EXPERIENCE

CONTRACT PROOFING AND WRITING EDITOR

United Healthcare – Horsham PA

Present

Researched, proofed and edited all medical marketing materials for the entire company from the new At Your Best Medicare campaign to the company handbook.

Coordinated all work with the various departments to ensure accuracy and timeliness of material delivery.

DIGITAL MARKETING WRITER

Sunspire Health Rehabilitation Systems—Horsham, PA

May 2018-May 2019

Researched, wrote and edited medical materials for four separate Sunspire websites

Managed material for the company’s websites in Hilton Head, S.C., Palm Springs, CA., Spring Hill, Mass., and Princeton, TX.

Coordinated closely with Medical Directors as well as the company’s Digital Marketing Supervisor.

CONTRACTOR—EDITOR

Merrill Lynch-Bank of America—Pennington, NJ

October 2017-April 2018

Edited materials for Merrill Lynch—Bank of America executives, wealth management and banking advisors

Multi-tasked on several projects that had tight deadlines and required extensive proofing and editing

Worked with writers to create workable and compelling text for publication on company website, advisor newsletters and company mailings

Worked on articles that covered brokerage deposits, mortgages and online-mobile banking

Six-month contract position.

CONTRACT DIGITAL WRITER

Consumer Affairs – Lake Tahoe, NV

August 2016-October 2017

Balanced creative, well-written content, headlines, page titles, etc., with search engine optimized (SEO) text to ensure effectiveness of online marketing strategies

Wrote compelling, engaging copy for all new business projects and maintained Consumer Affairs company websites using a content management system

Utilized extensive web copy knowledge as the go-to expert on content design and content creation for varied new projects and articles

Implemented a content strategy for Corporate Communications that encompassed a focus on the user experience, SEO tactics, UI design and digital marketing

DIGITAL CONTENT WRITER

SEMrush - Trevose, PA

December 2015-August 2016

Developed a solid network of digital marketing experts and digital software companies to widen spectrum of information presented

Incorporated SEO keywords and tags into copy for websites to ensure customers' sites would be found by major search engines

Reviewed and reported on department processes and documentation to recommend efficiency improvements to senior management

Lead process coordination project to improve communication with overseas graphic artists

Wrote, edited, researched, and interviewed SEO marketing and software designer firms and social media outlets

Responsible for writing white papers, blogs, articles and case studies that promote SEMrush software

Multifunctional role with teams spanning the globe

MARKETING ASSISTANT

Senior Safety Net Financial - Allentown, PA

April 2013-July 2016

Collaborated with other administrative team members on special projects and seminars

Successfully marketed company to Philadelphia area newspaper, radio and TV media

Assisted CEO and COO in writing book for retirees about safe investment havens

Got company website up and running with connections to various other investment firms

Prepared standard and routine reports, presentations, letters and meeting agendas

Increased production 40% by proofreading and editing marketing materials

FINANCIAL EDITOR

Retirement Media - Philadelphia, PA

February 2012-March 2013

Helped arrange on-air appearances of financial experts for weekend radio show on CBS-AM, which averaged 10,000 listeners

Developed “Outrage of the Week” segment to alert listeners to misconduct in the financial industry

Wrote, edited, and researched investigative financial articles that went on company website

Monitored the NASDAQ, Standard and Poor’s, Morningstar Report and news from Wall Street

Established relationship with local media and advertising firms to promote the show as well as the financial firm

TEACHER

Bucks County Intermediate Unit - Bucks County, PA

June 2006-June 2011

Taught reading and writing to Advanced Placement students in several school districts

Brought my private sector experiences into the classroom that added a “real world” flavor to my lessons

Taught Autistic students in elementary and middle school levels

Worked in all of Bucks County’s school districts as both teacher and teacher’s aide

EXECUTIVE EDITOR, Time Compression Technologies

Communications Technologies Publishing - Doylestown, PA

May 2000-August 2005

Oversaw entire operation of magazine—from blueprint to final product

Covered the integration of software programs—such as CAD-CAM— into the manufacturing industry

Constantly met with staff members to present and solicit ideas, solve problems, and make final decisions on magazine content

Attended software conferences across the country to help create interest and sell the magazine

Met and interviewed industry researchers involved in developing the technology

Coordinated with the sales and marketing team for advertisement

Reviewed and validated video and audio content of advertisements

MEDICAL REPORTER

Slack Medical Publishing - Thorofare, NJ

March 1997-November 1999

Worked on two pediatric infectious disease magazines for researchers and doctors performing disease diagnosis and treatment

Travelled throughout the country attending medical conferences covering infectious disease research and treatment

Responsible for finding, interviewing, writing, editing, and publishing articles covering everything from the influenza pandemic to AIDS cocktail therapies for pediatric and older children with HIV/AIDS.

Followed AMA Content Guidelines when writing articles

Utilized knowledge of NIH regulations, applicable state and federal laws, and internal company policies

Liaised with academics and KOLs to develop optimal publication strategy and carryout written deliverables

Wrote and edited Clinical Study Reports and patient narratives

EDUCATION

BACHELOR OF ARTS IN JOURNALISM

Temple University - Philadelphia, PA

AWARDS

Temple University Alumni Award, 1994

Washington Center for Politics and Journalism Internship, 1993

Society of Professional Journalists Mark of Excellence Award, 1993

APEX Award for Medical Writing Excellence, 1998

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