Social Media Marketing

E D U C A T I O N

University of Central Florida

Orlando, FL

Bachelor of Arts in Advertising and Public Relations and minor in Sports Business Management (2020)

S K I L L S

Technical: Photography, Videography, Adobe

Illustrator, Adobe Photoshop, Adobe Indesign,

Keynote, Microsoft programs, Canva, Tableu,

Google Analytics (UGA and GA4), Google

Tag Manager, Helium 10, Critical Mention,

Airtable, Google Ads, Ads Manager, Hootsuite.

Centification: Adobe Creative Cloud, HubSpot

Content Marketing, HubSpot Inbound Marketing,

Hootsuite Platform Certification, Google Analytics. Languages: Portuguese (Native), English (Fluent),

Spanish (Intermedium)

Awards: FPRA Golden Image Awards 2019 for

Student Public Relations Campaign, Marketing

Employee of the Year 2019 at the Recreation

and Wellness Center

Relevant experience: National Football League

(NFL) Pro Bowl, Major League Soccer (MLS)

All-Star Week, and Fechometal Industries

I N V O L V E M E N T

Creative Director

Quotes,the PR Club at UCF

(September 2018 - Present)

Member

Florida Public Relations Association

(September 2017 - Present)

Public Relations Director

Kappa Kappa Gamma Fraternity

(Novermber 2019 - Present)

Contributing Writer

Her Campus at UCF

(January 2018 - December 2018)

W O R K E X P E R I E N C E

adh4rm@r.postjobfree.com • 407-***-**** • www.linkedin.com/in/julia-amorim juliatamorim.myportfolio.com

UCF Recreation and Wellness Center

Marketing and Communications Lead

(May 2018 - November 2019) - Orlando, FL

• Worked on a new marketing plan that generated a growth of 7% in facility users

• Drafted and implemented promotional campaigns to increase participation numbers in group and individual fitness classes,

• Created monthly reports on marketing growth and future plans

• Created a social media informational document and scheduling calendar

• Increased social media engagement by 40% in one semester

• Received an award for marketing employee of the year (2018-2019) AdventHeath

Corporate Communications Intern

(May 2020 - Present) - Orlando, FL

• Put together weekly media documents with data to support COVID-19 safety campaign

• Create a media list with over 100 contacts from multiple national publications

• Write over 20 articles, media alerts, press releases, and other media content, helping the company to reach over two thousand media hits monthly Marketing Intern

(January 2020 - April2020) - Orlando, FL

• Develop and plan events such as Orlando Magic’s theme night and fundraiser 5K’s

• Assist with research for the implementation of marketing campaigns for the Cancer Institute, GI hospital and more specialties

• Create marketing collaterals and social media content for the organization helping to generate over 7% post engagement ( industry standard is 0.5% post engagement) UCF Athletics Association Inc.

Basketball Operations Intern

(January 2020 - March 2020) - Orlando, FL

• Wrote monthly newsletters sent to over 100 donors and season ticket holders Includes game’s recap and preview, interviews and players highlights

• Assisted with recruitment efforts, player tours and travel scheduling for over 35 players and coaching staff.

• Helped with media entrance and special tickets during game days for two seasons Strategic Communication Intern

(September 2018 - November 2019) - Orlando, FL

• Attended over 100 basketball, football, baseball and soccer games taking statistics and gathering game participation data

• Developed season media guides, game notes and flipcards for different sports

• Wrote over 35 game highlights and previews for the UCF Athletics website Power Grid Engineering

Public Relations Intern

(August 2018 - December 2018) - Lake Mary, FL

• Drafted monthly newsletters sent to company employees totally over 55 people

• Developed content for social media platforms and social media editorial calendar while tracking analytics and growth

• Assisted with copywriting for website posts, marketing collateral and press releases, leading to 4 media hits (industry standard).

Bigeye Agency

Digital Intern

(May 2020 - Present) - Orlando, FL

• Create monthly reports for over 25 different clients and websites with suggestions for improvement including SEO data and keywords introduction

• Write over 60 relevant blog topics for different clients in the hospitality industry

• Present and implement optimizations for a $135 thousand food company campaign

• Help a hospitality-focused company create relevant ad group audiences leading to a 435% increase in overall conversion rates.

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