adh4b9@r.postjobfree.com
Laura Garcia BorBon
aBout me technicaL skiLLs
core skiLLs
education
A highly dedicated and creative graphic
designer with more than 20 years of
experience in a variety of exciting projects.
A passion for fresh design and trends
combined with a level headed and rational
approach to the client requirements has
led to an impressive portfolio of projects.
A strong international experience working
through different countries and cultures and
the ability to developpe ideas from brief
to a satisfactory final.
Master’s Degree in Digital Design
University of Barcelona (Spain)
Course of Design and Graphic
Communication
CEV - Madrid (Spain)
Bachelors Degree in Fine Arts with
emphasis in Graphic Design
University of Costa Rica
Fluent in Adobe Creative Suite
Knowledge of printing process
Proficient at Microsoft Package
Passionate for innovative ideas
Experience in branding developing
International and multiculutral experience
Proficient at packaging design and artwork
Ability to manage the creative process
Good workload and time managment
Organisation and planning skills
Spanish as native language
Able to manage multiple projects at the same time
Happy to work as part of a team or independently
Great comunication skills
References available under request
experience
In charge of creating the annual catalogues and seasonal leaflets along with keep updated the website accordingly with newness seasonal collections and promotions, those tasks that were a crucial part of the company sales as well as representing our brand in a stunning layout.
Working hand to hand with the photographer to create gorgeous images to add to the catalogues and enrich the visual design of the company by using these images in POS graphics, website, posters, vinyls, web banners and social media. Taking part on meetings to develop new strategic planning to ensure that our brand is competitive against others brands in the market by keeping fresh and innovative ideas.
Closer collaboration with the Creative Director to renew our three brands and generate a brand new face to the whole company, this has included re-design of logos, newness model campaign, newness style life images and a more conceptual, minimalist and feminine concept around the brands. Responsible of the creation of a huge range of designs for our customers across the UK. Including creation of final artwork for printing and contact with printers to ensure the graphics follow our Brand Guidelines and arrive save to the retailer. Collaborating with our international clients by developing the graphics to decorate their stores. Countries include Portugal, Netherlands, Australia, Malta, USA and South Africa.
Design of the material for KAY Jewelers to develop our brand in the USA, including Merchandising Guide, POS graphics and Wish List catalogue. Developing the Merchandising Guides (including POS graphics) for our nationals accounts (Ernest Jones, John Lewis, H. Samuel and Debenhams) Creating panels and images for annual shows and exhibitions across the UK. Attending a course to develop my own business.
Once I finished the course I start up a personal project making a range of graphics and illustrations for children and decoration of kids spaces. I took part in several local markets around Berkshire for about a year.
Attending a master in Digital Design. This master gave me the opportunity to learn about the tools and concepts of digital design. I’ve also had a close and direct contact with one of the best European cities in terms of design with lots of exhibitions and conferences. This experience showed me a different perspective and point of view of a globalized design.
Working closely with the Sales Team for large companies like Pepsi, Danone or Lactalis Iberia to achieve high quality designs following the brand guidelines (from brief to print ready artworks).
Developing all kind of packaging layouts and artworks for cans, bottles label, cardboards, pots labels and briks.
Designing a huge range of different graphics from brochures or catalogues to lorry’s decoration and Point of Sale.
Presentation and defending of concepts, ideas and designs to customers. Communication with clients through phone conversations and face to face to assure customer satisfaction.
In charging of the creative design and creative illustration. Part of the team that produced national campaigns (including TV, merchandising, adverts, Point of Sale, photography session).
Customers: Roche Pharmaceutical, Universidad para la Paz, Global Park, CNC
(Consejo Nacional de Concesiones), Deloitte & Touche. Undertaking a variety design projects for a range of customers from brand development and other day-to-day paperwork.
Meeting with customers, creative design, creative illustration, editing image, slogans and manage the production of printed material. Supervision and responsible attitude with every project and its development just to finish it on time.
Winner of Typography Design in the Annual Meeting of Advertising Agencies
(May,1997).
In charge of the creative design and creative illustration for the different projects. February 2018 - June 2019
May 2015 - January 2018
January 2014 - April 2014
September 2000 - May 2001
July 2001 - March 2011
May 1998 - August 2000
February 1996 - Abril 1998
1994 - 1996
Co-Creative Director,
HD Group (Reading, UK)
Senior Graphic Designer,
HD Group (Reading, UK)
Strive Course
Enterprise CUBE (Maidenhead)
Master’s Degree in Digital Design
University of Barcelona
Senior Graphic Designer
Línea Creativa (Madrid, Spain)
Senior Graphic Designer
CA Porter Novelli (SJ, Costa Rica)
Co-founder and Manager,
Libera Design (SJ, Costa Rica)
Junior Designer,
Contrastes (SJ, Costa Rica)
Laura Garcia BorBon