Digital Marketing Social Media
Resume:
HARDEEP GILL
* ***** **** ********, ******** On, L6Y 0P9
http://www.linkedin.com/in/hardeepgilll
416-***-**** adh2zn@r.postjobfree.com
PROFILE
Detail oriented and innovative professional who connects to the bottom line of a business by aligning key performance indicators (KPIs) with return on investment (ROI). Business analysis expertise and project management skills respectively allow for a clear understanding of objectives prior to the implementation of projects. Excel at developing and nurturing relationships both within an organization and with key customers and partners.
reas of expertise include:
Project Management
Strategic Planning
Business Analysis
Customer Relationship Management
Content Management
Marketing Strategy
CAREER HISTORY
Surteco Canada Ltd. Brampton, ON May 2017 – Present
Surteco is the leading supplier of surface technology in the field of decorative surface foils and Edgebanding based on high tech papers and thermoplastics.
Marketing Manager
Develop and implement integrated Marketing campaigns consisting of webpages, emails, social media and brochures.
Coordinate and Manage Surteco’s presence at national trade shows.
Work with key Customers to learn their marketing requirements, and create co-branded marketing materials.
Coordinate advertisements in trade Magazines.
Create and manage annual marketing budget.
System administrator for Salesforce CRM. Identify and integrate offline processes.
Sina Printing Inc. Markham, ON Mar 2016 – April 2017
Sina Printing is an industry leading trade printer in Canada with a strong reputation of producing a high-quality product with exceptional customer service.
Digital Marketing Specialist
Develop and implement Digital Marketing Strategy for the 2 Sina Printing Brands.
Manage and track the results of SEO, PPC, content marketing, email marketing, reputation management and social media campaigns.
Build and catalogue library of digital marketing assets.
Manage digital media budget and generate reports on campaign performance.
Analyze behaviour of database of leads and customers and identify opportunities to increase conversion, up-selling and cross-selling.
Research and introduce new tools for analyzing and implementing components of the digital strategy.
WSI – We Simply the Internet Mississauga, ON Dec 2013 – Feb 2016
WSI has been developing profitable Internet Solutions for small and medium sized businesses since 1995.
Digital Marketing Strategist
Tracked up and coming Digital Marketing trends and identified new Digital Marketing products and services to be added to the WSI portfolio.
Developed strategy for growth of Digital Marketing Partners in the WSI Network.
In 2 years, more than doubled the number of partnerships, introducing new partners such as HubSpot, Hootsuite, Likeable, and many more.
Co-created marketing strategy for each partner for promoting their services to our network of Digital Consultants.
Drove education of the products and services of our Partners to internal teams and the network of Digital Consultants.
Forecasted and tracked annual Partner Revenue.
Valeant Canada Consumer Products (VCCP) Richmond Hill, ON Jun 2009 – Nov 2013
VCCP is the consumer division of Valeant Canada Pharmaceutical, offering a diverse portfolio of products in dermatology and healthcare.
Digital Marketing Manager
Developed and managed the implementation of the Digital Strategy for all VCCP brands (COLD-FX, CeraVe, Swiss Natural, COLDSORE-FX).
Managed digital budget across all VCCP brands.
Introduced and conducted online market research by monitoring and analyzing online conversations to supplement external research.
Managed internal team and worked with external partners for implementation of SEO, PPC, content marketing, and social media and email campaigns.
Launched and managed new websites for VCCP brands.
WSI – We Simply the Internet Mississauga, ON July 2000 – May 2009
WSI has been developing profitable Internet Solutions for small and medium sized businesses since 1995.
Project Manager 2007 – 2009
Key liaison between the IT team and Directors throughout the company.
Project managed the launch of the internal Oracle Enterprise Resource Planning (ERP) system.
Honed the skills of budgeting, resourcing and planning projects.
Managed a team of Business Analysts and Quality Assurance Analysts.
Client Relationship Manager 2005 – 2007
Key liaison between the IT team and Directors throughout the company.
Launched the new internal CRM for our Sales Team.
Mastered the business analysis skills of gathering and documenting business requirements, quality assurance testing and training.
Business Analyst 2003 – 2005
Developed the essential skill set of gathering business requirements and translating them into technical requirements for the IT Team.
Key focus was the automation of the following processes: invoicing, payment collection, submission of website requirements, and submission of activity reports.
Project Coordinator 2000 – 2003
Coordinated the collection of all website requirements between network of Digital Consultants and internal departments.
Coordinated invoicing of Digital Consultants for website development and hosting.
Provided front line support to network of Digital Consultants.
EDUCATION
Masters Certificate, Project Management, York University – Schulich School of Business, Toronto
Certificate, Business Analyst, York University – Schulich School of Business, Toronto
BS, Honours, Information Systems, University of Toronto, Toronto
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