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Seasoned Marketing & Sales Executive with experience in formulating and

executing marketing strategies, and then driving these strategies to sales, in a variety of industries. Expertise in the planning and execution of both initial and later stage growth strategies for corporate level sales and marketing campaigns. Extensive experience in all aspects of business development management, brand creation, and leveraging a positive demeanor, diligence, and expertise to successfully balance the various demands of the workplace.

Career Objectives

+1-917-***-****

susanlcunningham@yahoo,com

Jupiter, FL

New York University: 1998-1999

Pursued Master in Educational Psych

Recipient - Scholarship to the School

of Education for academic &

leadership achievements.

Curry College - BA: 1988-1992

Communication with focus on Public

Relations - Honors. Cum Laude,

GPA: 3.4, Class Secretary - Student

Government Association 1988-1992

Promotional Marketing (11/2016-Current)

Princess Promotions - Palm Beach, FL

• Serving in promotional marketing assignments within the spirits, entertainment, and consumer goods categories.

• Marketing and advertising the product and demonstrating expertise of the product in high-end venues.

• Demonstrating the products to show consumers how the products can work for them, and handing out samples, giving presentations, and distributing fliers to increase sales.

• Interacting with new customers and initiating conversation, traveling, whether locally or nationally to promote the brand. CEO & Founder (03/2007-06/2015)

Uptown Girl NYC - New York, NY

• Established, launched, managed and grew a luxury beauty services company and salon located in the prestigious Townhouse Spa in midtown NYC, taking it from early start-up stage to a 6-figure generating firm.

• Executed the business model and created the brand narrative, messaging and positioning, along with all new business development campaigns and continually evaluated the company process and adapting practices to ensure maximum profitability.

• Sourced and utilized Public Relations firms and oversaw the execution of a multitude of marketing initiatives, including advertising, search engine Susan Lynn Cunningham

[ Marketing & Sales Executive ]

Experience

EDUCATION

WORK HISTORY

Account Executive - Cass

Communications, New York, NY

Membership Director -

Manhattan Woods Golf Course, West

Nyack, NY

Account Representative - Lanier

Worldwide, Milford, CT

Manager - Marika Fitness Apparel,

Silverthorne, CO

AWARDS

• 2008 Women of Influence

Recognition – Real Estate

New York – 11/2008

• 2007 Rising Stars in Real

Estate Honor – Real Estate

Weekly – 05/2007

• Top Women in Real Estate

Honor – New York Real Estate

Journal – 11/2006

• Recipient – Student

Government Annual

Leadership Award – 1991

• Recipient – WMLN Radio

Excellence in Public Affairs –

1990

EXPERTISE

optimization, corporate events, sponsorships, networking, and email marketing.

• Developed company and staff goals and objectives, as well as designed and implemented short/long-term business plans and strategies.

• Managed full operational control over corporate level infrastructure and supervised the work of employees and provided feedback & counsel to improve efficiency and effectiveness.

• Promoted the company via local social media to maximize brand awareness, resulting in increasing revenue over the last 3 years by 300% with a 32% profit margin.

Principal & Executive Vice President - Sales & Marketing

(08/2001-07/2009)

MKDA - New York, NY

• Served as 1 of 6 Senior Executives for a mid-sized, 50-person architectural Interior space planning and design Firm headquartered in New York City, with a second office in Stamford, CT.

• Fully repositioned the brand through a major rebranding campaign that included several high-profile events that were managed and executed to precision and provide trustworthy counsel and guided the firm to obtain increased exposure and market share.

• Identified new market segments, such as the hedge fund and private equity proliferation, to optimize results, generating millions in revenues and new business to the firm and standing out as one of the most profitable business development executives in the firm’s history.

• Cultivated relationships within the commercial real estate brokerage community and C-level Executives of Fortune 500 companies and the hedge fund industry, as well as leveraged strong ties in the successful negotiation and closing of deals

• Directed the firm's marketing and PR functions, including developing then executing marketing initiatives that included advertising/direct mail campaigns, public relations via various trade publications, event planning, and sponsorship opportunities, and marketing premiums. Associate Director - Marketing (08/2000-07/2001)

SmartMoney - New York, NY

• Directed all facets of marketing and sales support and development for the Financial Services Group in the Communications division of SmartMoney Magazine, The Wall Street Journal's Magazine of Personal Business.

• Served as the Account Liaison to T. Rowe Price, J.P. Morgan/American Century, Sun America, Putnam, and Dreyfus, managing the production of quarterly newsletters and both online and booklet communications media.

• Developed customer engagement and monetization strategies that reflected an understanding of customer needs and intent, successfully expanding the division's client base from 5 to over 15 clients within just one year.

• Designed division promotional materials and sales presentations, including a new media kit, as well as effectively leveraged the company's ESP to manage email and push notification campaigns.

• Excellent interpersonal and

networking skills

• Merchandising, brand

positioning and pricing

• Developing marketing strategy

and initiatives `

• Designing promo materials

• Negotiation and closing skills

• Developing brand narrative

and messaging

• Negotiation, influencing and

closing skills

• Team goal motivation

• Event planning/management

• Excellent verbal and written

communication

Advertising Sales & Promotions Manager - The Washington Sq, News, NY, NY

• Managed the Ad Sales Department for New York University’s Daily Student Newspaper, coordinating and executive sales incentive programs, as well as developing local venue and promotions via direct sales and postcard distribution.

• Solicited new business via tele-prospecting and through a direct mail campaign with revised media kit and new logo development, which increased ad revenues by +50% from the previous academic semester. Fitness Marketing Coordinator - Reebok International, Stoughton, MA

• Worked closely with the Marketing Manager and business vendors in coordinating all facets of promotional marketing events, and new product line.

• Traveled each weekend to San Francisco, CA, Portland, OR, and Chicago, IL to set up and support events, while also fielding all consumer inquiries at events, and managing the expo booth.

• Exceeded internship requirements by being selected to be a summer intern and to assist at Reebok's major August event in Atlanta, GA. Legislative Assistant - Massachusetts Senate, Boston, MA

• Provided to State senator, Linda J. Melcontan, including handling constituent correspondence via letter writing and telecommunications research, and interpretations of various bills.

• Served as public relations liaison to media on the Senator’s legislation issues, as well as attended press conferences and legislative hearings. Political Public Relations Assistant - Goldman Assoc., Boston, MA

• Gained hands on experience in a wide array of public relation practices including writing press releases, dissemination of information through various media channels, political candidate research, and material coordination for an initiative petition drive project.

• Developed and implemented the annual marketing plan comprised of budget analysis and forecasting, direct mail campaigns, networking, special events, press releases, advertising calendar, conference, and trade show coordination, attendance, and sponsorships.

Graduate & Internship Experience

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