ABHIMANYU GROVER

adh29s@r.postjobfree.com LinkedIn 650-***-**** Mountain View, CA

SUMMARY

4+ years of experience in growing business using strong analytics insights and business acumen. Adept at business management and growth analytics using digital marketing landscape (Web, Email, SEM, SEO, Direct, Social, Analytics, Mobile, etc.) and communicating data-driven recommendations via dashboards

Data Analytics: Statistical Analysis, A/B Testing, Hypothesis Testing, Hadoop, Spark,NoSQL, R, Python, SQL, Tableau, MS Office Functional Skills: Strategic Business Development, Sales Operations, Sales Force Enablement Communication & Organizational Skills: Cross-Functional Teamwork, Stakeholder Management, Executive Communication EXPERIENCE

EXLService Holdings IT Service Management Mar’20 - Present Business Analyst, Decision Analytics

● Business Analytics: Led customer data migration for global U.S. bank resulting in increased client productivity, operational efficiency and reduced TAT to respond to customers using AWS Aurora

● Project Management: As a part of PMO, worked on process mapping, resource allocation and timeline definition for a project that employed 50 consultants; enabled cross-functional updates for client communication – received positive client feedback DMI (Digital Management) Technology & Analytics Consulting Jun’19 - Aug’19 Machine Learning(national FMCG client)

● Data Modelling: Built sentiment intensity analysis model using Python for enhanced customer experience. Created a multi-channel data pipeline for data collection & feature engineering that data to present in a visual format

● Data Visualization: Presented model findings using Tableau to the management and recommended policy changes that led to increased customer grievance resolution by 20%

MMAD Apps India Private Limited Digital & Technology Solutions Provider Dec’18 - Jan’19 Product Analyst(National Payment Gateway: iPay)

● Segment Analysis: Created product segmentationon product positioning leading to increased penetration in age by 1.5x, in age by 3.2x

● Stakeholder Collaboration: Revenue growth by 15% by collaborating with finance, development and management by building strategies & managing expectations ensuring data-backed decisions for growth

● Data Management: Increased data quality by cleaning data in data marts and removing duplicate and redundant data. Creating automated data backups ensuring timely data availability FITWOLF eCommerce Store for Fitness Clothing Sep’15 - Feb’18 Marketing Analyst

● Data Analytics: Analyzed product portfolios throughout using SQL increasing the revenue by 35% and maintained data warehouse ensuring data integrity while complying with data security policies

● Marketing Analytics: Increased conversion by 35% and decreased bounce rate by measuring impact of ad-marketing campaigns and improvising the landing page by analyzing customer buying behavior

● Business Intelligence: Created dashboards using processed data to create new & modify the existing campaigns to measure KPI change EDUCATION

California State University– East Bay Master of Science, Business Analytics Mar’18- Dec’19 Courses: Big Data, Prescriptive Analytics, Marketing Analytics, Database Management, Time Series Analytics, Data Mining, Text Mining Projects:

● Marketing Analysis for Grocery Store: Ran market basket analysis to increase product sales for online grocery delivery service; analyzed customer buying behavior and recommended product placements based on affinity of products to be bought together

● Time Series analytics for New Zealand Tourism: Used smoothing, regression, auto-correlation and ARIMA models to forecast YoY growth in immigration from tourism, education & employment using 10 years of historical data; helped optimize marketing spend

● Data Warehousing Plan for Online Food Ordering Service: Minimized the cost of database by leveraging Bus Architecture; determined and measured KPI’s by analyzing BI reports to improve customer satisfaction and informed decision making University Of Delhi, India Masters, International Marketing (PGDIM) Jun’16- Jun ‘17 University Of Delhi, India Bachelor of Commerce, Honors May’11-May’15 PERSONAL INTERESTS

● Member of GCP (Google Cloud Platform) Developer Community for Analytics

● Yoga Bhangra Dancer Certified Starbucks Barista College Debate Society Leader Social-work DataKind Community Leader