Social Media Writer
Resume:
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P R O F I L E
A broadcast media creative seeking to expand skillset and acquire expertise in marketing and advertising, particularly in media planning More than 9 years of experience as a writer/producer for free TV and cable broadcasts Developed, created and implemented segments and branded campaigns within It’s Showtime, ABS-CBN’s longest-running and flagship noontime show
adh25b@r.postjobfree.com
1105B MPlace Condominium,
Mother Ignacia Avenue,
Brgy. South Triangle, Diliman,
Quezon City, Philippines
E D U C A T I O N
Bachelor of Arts in
Broadcast Communication
University of the Philippines
Diliman
Graduated Cum Laude
S K I L L S
Creative concept development
Script and screenwriting
Copywriting
Live events script writing
Pre-production
Post-production
Social Media content
Basic digital graphics
Photography
E X P E R I E N C E
HEAD WRITER (FREELANCE) VICE GANDA DIGITAL
JULY 2020 – PRESENT
Heads the creative team in pre-production to shoots and/or taped or live broadcast
Conceptualizes shows, segments, vlogs, branded executions and other digital content for Vice Ganda’s website and YouTube channel
Develops content for future broadcast and strategies to amplify Vice Ganda and Team Vice Ph’s social media presence
WRITER ABS-CBN CORPORATION IT’S SHOWTIME
JANUARY 2012 – FEBRUARY 2020
Pitched, generated and implemented new segments and planned the daily line-up of the program alongside the creative team
Wrote daily spiels script for live TV broadcast, A/V script for video requirements and copies for program partnerships and sponsors
Auditioned, interviewed and profiled contestants for the show’s segments
Briefed the production team, artists and guests before and during live broadcast
Coordinated with the network’s sales and marketing team in producing branded campaigns within the program
Managed Showtime’s Twitter account
Also wrote for other ABS-CBN game shows: Kapamilya Deal or No Deal, XFactor Philippines and The Singing Bee
EDITORIAL ASSISTANT BC MEDIA SPARK MAGAZINE
NOVEMBER 2011 – JANUARY 2012
Handled logistic requirements of editorial shoots, designer and retail pull-outs and booking
Brainstormed and contributed articles
WRITER/PRODUCER SOLAR ENTERTAINMENT ETC
APRIL – JULY 2011
Produced network interstitials, program plugs of acquired foreign shows and episodes for the local show Project Runway Philippines
Pioneered ETC’s youth and fashion-oriented program Etcetera KARLA MAE GACUSANA
B R O A D C A S T M E D I A C R E A T I V E
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T E C H N I C A L
S K I L L S
Microsoft Office:
Word, Powerpoint, Excel
Adobe Creative Suite:
Adobe Premiere
Adobe Photoshop
Adobe Illustrator
Adobe Lightroom
T Y P E S O F
P R O J E C T S
A N D M E D I A
TV/Radio
Brand activations
Live events/concerts
Corporate content
Digital content
A F F I L I A T I O N S
UP-CMC
Broadcasting Association
UP-CMC
Alumni Association
S O C I A L S
facebook.com/KarlaGacusana
@karlagax
E X P E R I E N C E C O N T I N U E D
INTERN CHANNEL [V] PHILIPPINES
JULY – AUGUST 2010
Assisted in providing the technical requirements of events, activations, concerts and taped segments
S A M P L E P R O J E C T S
EVENTS
Showtime’s 10th Anniversary Special, Resorts World Manila (2019) Writer
Skin Magical Thanksgiving Night, Sofitel Grand Ballroom (2019) Writer
ANNEkulit: Promise, Last na ‘To! Concert, Araneta Coliseum (2018) Writer
TNT Boys: The Big Shot Concert, Araneta Coliseum (2018) Writer
ANNEkapal: The Forbidden Concert, Araneta Coliseum (2015) Writer
ABS-CBN 60 Years: Kwento Natin ‘To, Quezon Memorial Circle (2013) Writer PROGRAM INTRUSIONS
Lazada spielment activations on Showtime Client: Lazada
Anne-saya Sa Japan Take 2 Client: Fuji Television Network Japan
B’lue Flip For a Million on Showtime Client: B’lue
Enervon Anneventures Client: Enervon
Colgate Fresh Moves Dance Contest Client: Colgate
Let’s Groufie! Client: Head & Shoulders
A W A R D S
Katibayan ng Pagpapahalaga, National Commission for Culture and the Arts
(NCCA) - It’s Showtime, 2019
Best Variety Program, KBP Golden Dove Awards - It’s Showtime, 2018 R E F E R E N C E S
VANESSA BALITE HEADWRITER
ABS-CBN Corporation, It’s Showtime
adh25b@r.postjobfree.com
ALEX CALLEJA COMEDIAN/WRITER
ABS-CBN Corporation, It’s Showtime
adh25b@r.postjobfree.com
KARLA MAE GACUSANA
B R O A D C A S T M E D I A C R E A T I V E
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