Teresa J. Quirante
A versatile, meticulous, Sales & Marketing professional with documented results in production, organization, documentation, advertising, event planning, customer service, outreach and management. Creative professional with the ability to direct complex projects from concept to fully operational status. Goal oriented with strong leadership capabilities and planning skills and a clear understanding of selling strategies, channels, sales planning, and the operations side of selling. Proven ability to work independently, with staff, volunteers, and management. Conscientious in holding the line of costs and operating within budget constraints.
High level computer skills: MS Office (Outlook, Word, Excel, PowerPoint, Publisher) Adobe Photoshop, Slideshare
Promotions & Company Branding
Public Relations & Customer Service
Web & Print Content Development
Clinical Education & Community Outreach
Product Positioning & Branding
Advertising – TV, Radio, Paper
Tradeshows / Event Planning
Budgeting and Cost Control
2009 – 2020
Techno-Aide, Inc. Nashville, Tennessee
Vice President of Sales & Marketing
Managed 1200 distributors overseeing a $7.5 Million sales budget. Day to day operations included managing products from conceptual to the manufacturing process. Increased breadth of product lines yielding a 150% increase in sales
Lead market research and presented marketing analytics and demographics for sales presentations and sales reporting. Effective in revitalizing slow moving products and identifying new product opportunities by collaborating with the engineering team.
Managed lead generation, sales call follow-ups and account management to meet corporate growth objectives. Evaluated the competition to ensure market share would not be lost due to quality, features or benefits and evaluated opportunities to develop new sales channels while adhering to the corporate product and brand strategy. I performed ongoing market research to capitalize on unmet market needs ahead of the curve to drive sales and increased international sales and presence in 85 countries.
Directed brand management, PR, corporate positioning, product launches, advertising, sales & tradeshow marketing and worked with web designers to transform a previously archaic company website into a dynamic website with online direct sales that Increased revenues by 120% I created landing pages within the website that provided valuable sales information for our distributors that also increased sales.
Designed catalog layouts and sales flyers that enhanced our distributors understanding of complex product features to sell more effectively.
2016 – 2020
Grind Fitness Nashville, Tennessee
Marketing Contract Consultant
Created brand logo and image
Established basic business plan and created new business forms including personal contract agreement and session fee rate sheet based off of business analysis.
Created marketing promotional materials for personal training, small group sessions, lunch and learns, and nutritional meal planning.
Created marketing packets to target corporate accounts, athletic groups, small private groups.
Focused on community involvement and brand recognition. Was actively involved with Komen Race for the Cure & Making Strides, United-We-Step to bring awareness to obesity and sedentary lifestyles, and GoRed for Women with the American Cancer Society to bring awareness to women & heart disease.
Created personal website to promote services and generate brand awareness http://www.grindfitness.com
2016 – 2018
WORK615 Nashville, Tennessee
Marketing Contract Consultant
Re-Branded WORK615 to create a fresh company image.
Created all new business forms including waivers, sign in sheets, and promotional signs/flyers
Revived Facebook account with active posting, increasing total page likes by 65%
Doubled income in first 6 months.
2004 – 2009
Radiology Alliance, P.C./Imaging Alliance, LLC Nashville, Tennessee
Marketing Director / Clinical Education & Community Outreach Coordinator
Managed educational marketing projects for 54 radiologists with special emphasis on providing educational training for referring physicians and their staff updating them on services available to their patients and benefits of radiological tests on clinical management.
Identified potential markets and developed educational marketing plans to maximize profits and market share while ensuring customers are satisfied for a physician member practice.
Built client lists from the ground up and established relationships with medical offices, outpatient centers, and hospitals.
Tracked and analyzed referral pattern trends and monitored competition, while directing complex projects from concept to fully operational status including the opening of two new Outpatient Imaging Centers.
Developed and established mechanisms for receiving customer feedback through surveys at all outpatient facilities and worked with website designers to create a website for one of our outpatient facilities.
Highly involved with event coordination and educating the community with organizations such as Alzheimer’s Association, Gilda’s Club, Komen-Race for the Cure, American Cancer Society-Relay for Life, Southern Women’s Show, Tennessee Breast cancer Coalition, and All About Women.
Coordinated and directed a Breast Cancer Conference i promoting imaging and clinical management to referring physicians, nurses, mammography technologists, and FNP with excellent reviews.
Created marketing materials to brand and re-brand imaging services and designed order forms, communication forms, patient instruction sheets, and office information sheets for all outpatient centers.
Worked with vendors to create promotional items to support branding efforts
Radiology Education Seminars, Nashville, Tennessee
Provided original lecture material for home-study continuing education publications in Mammography and Radiology and lecturer for five city tour providing continuing education in a classroom setting.
1997 – 2004
X-ray Medical Electronics Nashville, Tennessee
Sales & Marketing Manager
Managed four sales representatives in Tennessee and Kentucky.
Accomplished objectives of company owner to capture majority of the market for service and increased consumable sales by introducing new product lines by 400%
Provided monthly on-site sales training with sales staff which resulted in a 25% monthly increase in sales.
Developed Sales policies and procedures and pricing strategies to maximize profits and increased client list in multiple territories with personal customer visits.
Managed new accounts and developed educational lectures and seminars to promote sales. Set-up vendor shows to market equipment, supplies and service and traveled to National tradeshows to explore new product lines that would increase company sales.
Was company HIPAA Compliance Officer and provided HIPAA training for staff
1988 - 1996
Centennial Medical Center Nashville, Tennessee
Mammography Technologist & Quality Assurance Coordinator
1986 - 1988
Southern Hills Medical Center Nashville, Tennessee
Mammography & Radiography Technologist
1984 – 1986 Associates Degree in Science from Aquinas Jr. College, Nashville, TN
CERTIFICATE / LICENSE
2020 ASTHO Certificate for Training COVID-19 Contact Tracers
2020 John Hopkins University COVID-19 Contact Tracing Certificate
1991Advanced Certification in Mammography
1986ARRT Registry License in Radiology
PROFESSIONAL SOCIETY / COMMITTEE EXPERIENCE
2009 – 2019 CEO and President of Mission of Hope – Philippines (non-profit)
2008 – 2009 Church Communication Ministry Team Co-Leader
2005 – 2009 Tennessee Cancer Care Coalition Member
2005 – 2007 Asst. Organizer for the SDA Young Women’s Annual Retreat
2002 – 2008 Komen Foundation Race for the Cure Team Captain
2002 – 2006 American Cancer Society Relay for Life Team Captain
2000 – 2004 Founder and President of the Tennessee Mammography Association
1995 - 1998 Appointed to Mammography Quality Task Force for the State of Tenn.
1993 – 1995 Appointed as Co-Chairman of the American Cancer Society Task Force
1990 - 1996 Founder and President of the Middle Tennessee Mammography Society
Reading, Traveling, Mentoring to Women