Monica Caldwell

Cell: 317-***-****

email: adh1v9@r.postjobfree.com

LinkedIn: www.linkedin.com/in/monicazimmer1/

PROFILE:

Proven strategic marketing executive with 18 years of agency and client-side experience. Dynamic leader and creative visionary with thought leadership and excellent people development focus. Specialize in leading diverse, cross-functional teams to deliver successful consumer insight driven solutions within core competencies of brand strategy, advertising, retail strategy, integrated marketing, innovation, pre-media and print production. Experience with global high profile B2C and B2B clients. Skilled in project management details as well as big picture problem solving and developing new processes.

PROFESSIONAL EXPERIENCE:

MMI AGENCY Cincinnati, Ohio

Group Account Director June 2018 – January 2020

Led startup of new Cincinnati office and grew office to ten employees. Responsible for training new team members, office culture, ordering supplies and negotiating contracts for office space. Trusted member of agency leadership and management team. HR and IT leadership representing local office. Respected strategy leader entrusted with high profile clients Pure Romance and Procter & Gamble.

Managed high profile P&G Hair Care incubator brands Waterl<ss, Rooted Rituals, and Spring & Vine and grew from project basis to end-to-end supplier resulting in $1MM new revenue

Launched new websites, comprehensive social programs, search, and influencer programs within two months to support launch of three haircare brands with excellence

Led strategy development for website development, digital campaigns, and influencer campaigns across P&G Haircare and Feminine Care divisions, global Safeguard, Olay and Oral Care brands

Dual Account and Project Management of Pure Romance integrated digital campaigns to support their e-commerce direct sales business

Led cross-functional internal team to successfully implement strategic high-profile campaigns across various clients managing a $2MM+ portfolio

CREATIVE CIRCLE/SCHAWK! Cincinnati, Ohio

Packaging Media Manager, Onsite at Advance Pierre Foods August 2017 – April 2018

Contract position through Creative Circle with long-term engagement by Schawk, a Matthews International company. Selected for on-site role due to extensive agency and client-side experience. Responsibilities include effectively managing and organizing projects through client relationships by collaborating with design firms, on-site engagement with cross-functional personnel and downstream vendors. Successfully communicates client objectives and expectations to internal teams both verbally and in written documentation by putting information into proprietary data asset system.

Required quick knowledge of internal and external process for successful ramp up and instant, seamless transition

Create, track, and manage all print packaging initiatives through proprietary digital asset system and uploading all relevant documentation related to artwork for Retail, Club, Walmart and Private Label sectors throughout project for cross-functional team approvals

Integrate information of the complete process, from prototype development to print feasible comprehensive visualization to final print tools. Suggested ways to optimize processes that led to speed of delivery increase and net cost reduction.

Includes all phases beginning with file management, resourcing materials and on-time delivery while under critical deadlines and high client expectations

Experienced managing back end print feasibility and file review during separations and managing wide variety of print vendors and processes

Requires organized coordination and knowledge to track projects and processes from customer to artwork implementation, color separations and final production with global commitments

Attends all marketing project meetings and weekly status meetings and hosts status calls with design agencies and printers

POSSIBLE Cincinnati, Ohio

Account Director March 2015 –July 2016

Strategic account leadership managing agency of record relationship for Abbott Nutrition’s Curate and Zone Perfect brands. Also have led digital advertising efforts for global Procter & Gamble brands including Olay, Herbal Essences, Safeguard, P&G Corporate Communications (Children’s Safe Drinking Water and Ad Council) and former brands Iams and Eukanuba. Other assignments include strategic account management of B2B account NineSigma. Management experience of Account Managers, Account Supervisor, and Project Manager as well as creative team.

Managing portfolio worth ~$4M

Account lead for packaging, print, digital, and social advertising for new brand launch – Abbott Nutrition’s Curate Snack Bars, as well as their Zone Perfect nutrition bars

Lead agency of record for integrated agency team to support omni-channel marketing efforts and managing $30M marketing budget

Management responsibilities of Account and Project Managers

Key accomplishments include managing large scale website builds on SiteCore platform from design layout, user experience, and technical feasibility through implementation. Site launches include Olay.com, Herbalessences.com, and Safeguard.com. Also developed and implemented big idea for Children’s Safe Drinking Water that has launched two tent pole activations featuring print ads and social work that debuted at the 2015 Clinton Global Initiative and continues with paid media support behind Pinterest and Facebook posts to drive awareness and engagements

Directly managing high profile strategic client relationships to drive account growth opportunities for SEO, social, e-Commerce, and mobile apps.

Team leader driving brand strategy and agency best practices across cross-functional team.

BBDO/BBDO DIGITAL/BAREFOOT PROXIMITY Cincinnati, Ohio

Account Director 2013 – August 2014

Strategic account lead on global advertising efforts for B2B client that represents $8MM in annual agency revenue. Personally responsible for two growing lines of business and driving strategic. Manager of 3 direct reports with dotted line management oversight for broader team (including: Designers, Copywriters, Project Managers, SEO Specialists, User Experience, and Programmers). Key accomplishments include:

Built key client relationships with decision makers by establishing thought leadership and demonstrating strong business knowledge that led to a substantial new business consisting of an integrated global marketing campaign. Campaign is the first within business line to develop and implement strategic marketing materials based on new corporate positioning and brand identity. Multi-media campaign considered best in class by client and business unit.

Dynamic team leader that develops junior staff members by establishing clear objectives with success criteria metrics for their professional growth.

Developed content for high-level new business pitch to Executive Leadership team, which added 20% incremental 2014 revenue with projected 30% year over year growth by defining a 3-year action plan to develop a new digital site redesign with added functionality

Excellent presentation skills and strong persuasive presence in key client meetings.

THE WHITEWAVE FOODS COMPANY Broomfield, Colorado

Director of Client Services 2010 – 2013

Member of corporate leadership team that developed team vision for Creative Services. Managed 8 direct reports within in-house creative department that supported growing portfolio of brands across all consumer touch points. Led development of strategic branding initiatives, including partnership growth platforms through licensing ventures, innovation concepts that were successfully commercialized, brand architecture, and development of new visual identity systems translated across the marketing mix, which consistently yielded 25% sales growth.

Led teams in the language of branding, digital and social marketing, and design through development of best-in-class process and products for internal marketing and sales clients. Delivered superior customer service by developing an effective, motivated team comprised of digital and traditional design managers, copywriters, and design professionals. Connected consumer insights to create actionable business solutions. Successes included:

Reorganization of internal creative team to enhance methodologies, capabilities and manage expansion into digital design, as well as growing capacity in packaging and to drive holistic brand equity management.

Development of infrastructure processes and expanding Design Services Management team responsibilities into collateral and digital spaces to encompass all consumer touch points. Resourced against growing capacity demands.

oImplementation of custom Project Management software

oOversaw relationship with pre-press and print vendors, plus pool of boutique agencies and freelance designers, programmers, illustrators, and photographers for end-to-end design solutions. Managed design intent and integrity through print processes.

oKnowledgeable with multiple print processes, inks, substrates, print feasibility, die lines and color management.

Positioning and identity development to launch new brands and multiple brand expansion launches.

oNew product launch created new category that tripled sales forecasts within first year to achieve over $100MM sales. Directly oversaw innovation expansion to launch 11 new products in 2012 to insulate leadership share against anticipated competition.

oMultiple products achieving the 2012 IRI Pacesetters Top 20 brands recognition (Silk Pure Almond and International Delight Iced Coffee).

Led design strategy for major brand architecture redesigns to reposition two leadership brands. Developed design strategy for numerous new product innovations across business units.

Drove relationships with senior leadership while developing, mentoring, and inspiring creative team. Leveraged design solutions to raise critical awareness of design and innovation within organization.

Twice nominated for WhiteWave Foods internal Wave Awards: 2011 Outstanding Team player (individual recognition), and 2012 Creative Services Management Team (direct team).

BRANDIMAGE/LAGA Cincinnati, Ohio

Associate Director, Client Service 2005 – 2010

Strategic leader of Brandimage’s client partnerships with Procter & Gamble, WhiteWave Foods, Mission Foods, Eli Lilly Companion Animal (Elanco), Heinz, Wal-Mart and Libman. During 5-year tenure, drove current and new client business growth that increased revenue 5-fold through strategic account penetration. Initially promoted after only 9 months at the firm, piloted a team of 3 direct reports and had full P&L accountability.

Pioneered strong senior level relationships within key account WhiteWave Foods by proactively identifying and recommending business building opportunities resulting in revenue growing 35% in FY 2008. Successfully established Brandimage as agency of record for WhiteWave’s four flagship brands (International Delight, Silk Soymilk, Horizon Organic, and Land O’ Lakes), and expanded relationship into new product Innovation division. Successful design initiatives delivered for International Delight alone resulted in consistent double-digit sales growth during 2006, 2007, and 2008 respectively.

Multi-cultural marketing expertise leading Mission Foods brand redesign for the Mission brand and the Guerrero brand in parallel path. These brands represent the #1 and the #2 Hispanic Foods brands in the U.S. targeted toward Anglo-Americans and Hispanic audiences respectively. Brand redesign for both brands went from concept to implementation across large SKU lines to shelf in less than 12 months. This was a revolutionary success for the Mission Foods company resulting in +20% category growth while holding off major competitive threats from Old El Paso and Taco Bell.

Achieved gross profit margin of 68% across account portfolio, the highest in client services, by balancing creative focus with superior time management principles.

Grew client base and revenue by identifying and converting new business targets into active accounts, including Mission Foods, Eli Lilly, and Wal-Mart. Wins translated into $1.2MM in 2007 and an incremental $850K in 2008. Also added Libman to account portfolio in 2010.

Drove new business efforts within Albertson’s to win their high volume premium private label program for their Essensia brand. Leveraged private label success to also win Wal-Mart private label account, representing $800K revenue in first 6 months of work. Developed internal workflow best practices to handle high volume workflow with near flawless execution across strategic design and adaptation initiatives transcending nearly 600 SKUs across multiple categories.

Piloted diverse team of three direct reports. Expert management skills creating operational processes, leading teams and staffing for business growth and client retention. Emphasis on mentoring and professional growth and development. Mentored direct report promoted within

8 months.

Brand strategist with expertise in brand identity and equity development including, brand character, positioning, brand architecture, and product segmentation. Excel at translating brand equity across multiple consumer touch points. Adept at trend analysis, upstream ideation, innovation, naming, concept development and consumer research.

INTERBRAND Cincinnati, Ohio

Account Leader 2001 – 2005

Leader of largest business portfolio consisting of high-profile brands within Procter & Gamble’s Fabric & Home Care sector. Key brand assignments included Gain, Cheer, Cascade, Dawn, Joy, Ivory, and Dreft. Capitalized on new business opportunities that directly led to incremental revenue streams. Grew agency revenue by 35% for year ending 2004 vs. 2003, while two-year revenue growth represented an 89% increase (2002-2004).

Identified by P&G and Interbrand’s top management to fulfill Design Manager role for several P&G brands during fiscal year 2002-2003. Acted as an internal P&G resource to strategically maintain holistic brand identity while leveraging multiple brands’ equity across all consumer touchpoints, which directly increased Interbrand’s status within P&G that drove significant incremental revenue.

Strategic lead on key consumer packaging client’s new product launch. Initiative consists of branding, positioning, and research. The product outperformed the competition to become #1 in its sub-segment, providing an increase of 20% share for the brand.

Drove solid client relationships at senior management levels to expand account responsibilities resulting in new assignment for the Dawn brand, delivering an incremental $750K in revenue.

EDUCATION:

Cincinnati College of Mortuary Science Cincinnati, Ohio

Graduated with Bachelor of Science degree Winter 1992 – May 1993

University of Cincinnati Cincinnati, Ohio

Undergraduate studies, Pre-pharmacy major Fall1989 – Fall 1992

Licensed Funeral Director and Embalmer, state of Ohio 1994

PROFESSIONAL AFFILIATIONS:

Member, AIGA since 2010

Member, American Marketing Association since 2005

Owner, Elbe Photography 2000 – 2010. Small business of professional photography specializing in portraiture, commercial, and wedding photography. Entrepreneur – started Weddings by Monica in 1998, a bridal consultant holistic offering to build business revenue.

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