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Hospitality Professional - Brand Development & Corporate Communication

Location:
Leesburg, VA
Posted:
November 22, 2020

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Resume:

Delfino Walker

*** ****** ***** ********, ** **175 Cell: 970-***-**** Email: adh1p1@r.postjobfree.com

Professional Development

Hilton Global Corporate Headquarters, McLean, VA June 2019 – July 2020

Global Project Coordinator – Full Service Brand Hospitality

Project Management – Managed three internal pilots for Hilton Hotels & Resorts brand initiatives, in alignment with the Brand Hospitality Major Business Objectives (MBO). Each eight-week pilot utilized a Human Center Design approach. Managed 30-45 properties representing North, Central, and South America regions.

Virtual Instructor Led Training (VILT) – Onboarding Hotel General Managers and Executive Team Members. Educating brand culture/personality programs in a setting of 20 attendees or more at a time.

Developed and Managed Pre-Opening Brand Hospitality Programs for Hilton Hotels & Resorts and DoubleTree by Hilton in partnership with Hilton University leadership.

Developed and managed Brand Specific Contests for Brand Performance Support (BPS) across Caribbean and Latin America region (including bilingual formats). Contests developed to target specific service metrics.

Coordinated program communications for Global Brand Heads and Senior Vice Presidents representing the Full-Service Category such as Team Member Appreciation Week and Annual Brand Award programs.

Managed internal communications: Global Team Member community websites, e-newsletters, and internal announcements for Hilton Full Service Category including approval process for editorial publication.

Managed partnership with both Full Service stakeholders and agency partners to ensure deliverables are met.

Efficiently worked cross-departmentally while maximizing all resources needed to create high-level product.

Translated brand specific training collateral in Spanish for global distribution.

Organized, printed, and created (using Microsoft Office) deliverables for Brand Hospitality Department Head.

Purchasing and Procurement – Managed inventory for annual programs and internal collateral.

Liaison between Brand Hospitality department and on property executive leaders.

Financial Administration – Invoicing and operating within budgetary parameters including analytical support for departmental budget of 4.5 million USD.

Assisted with corporate onboarding of Full Service Brand Hospitality Manager for Americas region.

American Income Life – Life Insurance Group, Wexford, PA December 2018 – May 2019

Sales Manager

Account management - reviewing customer policies.

Upselling insurance products via converting temporary coverage into permanent coverage.

Following up with generated leads given by agency. Averaged 60 calls per day.

High success rate obtaining referral clients off generated leads (averaged 10 referrals a week).

Salary achieved through 100% commission.

Closing sales and maintaining retention rates by client relationship building.

Sage Hospitality – The Elizabeth Hotel, Fort Collins, CO October 2017 – December 2018

Front of House Trainer, Emporium Kitchen & Wine Market

Trainer for opening team. Opened 3 new Food and Beverage venues on property.

Managerial support for guest issues, responsible for guest recovery, and quality control.

Created Food and Beverage items for Emporium Kitchen and Wine Market (American Bistro), Sunset Lounge (speak easy cocktail lounge), and Magic Rat (music venue and bar).

Trained and onboarded all new servers and bartenders to meet operating policies and service requirements.

Texas Roadhouse, Fort Collins, CO June 2007 – October 2017

Assistant Regional Marketing Coach

Youngest Assistant Regional Marketing Coach in Colorado Market

Coached and trained new Local Store Marketers within the Northern Colorado Market.

Assisted corporate Regional Marketing Coach with training, promotional incentives, lead conference calls, and community events.

Educated management team on corporate sales programs and rollouts.

Create sales training for daily operations; implement sale promotions, action plans, SMART goals.

Created brand specific promotional products.

Local Store Marketer

Worked with nonprofits, schools, churches, local businesses to drive customer traffic.

Tracked Return on Investment for corporate specific programs.

Brand Ambassador for all community events.

Created partnerships with local businesses.

Created brand recognition and sales growth through grassroot marketing techniques.

Built co-branding partnerships and provided limited advertising in our restaurant for local companies.

Generated $100,000 in gift card sales in an eight-week period during November and December 2016 holiday season off a personal sales incentive. Top 10th percentile in company for profit increase year over year.

Education

Bachelor of Arts, Economics and Minor in Business Colorado State University, Fort Collins, CO



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