Marketing Manager

Gary S. Conner

**** ***** ********* ***, ********** Tx 78363 ************@*****.*** 803-***-****

Summary of Qualifications

Over twenty years experience in sales and marketing, management and student property operations

Expert in marketing, with emphasis on at-risk and troubled properties

Excellent communication skills, both written and oral

Effective problem solver, planner, motivator and leader

Skilled at managing multiple budgets and implementing long and short term fiscal planning

Skilled at managing and supervision of regional managers; responsible for the operations of multiple properties

Innovative planner and practitioner of student housing turnover process

Work History

Domus Student Living (8/2019-Current)

Director of Marketing and Leasing

Design and implemented marketing plan for all Domus properties

Facilitated training programs for student staff at all properties

Weekly training calls for GM and LM position at all properties

Quarterly visits to properties to engage community, train staff

Oversee leasing programs and specials

Assisted in budget development and design for 2 properties

Planned programming and community building at all properties

Cultural Racial Understanding and Exchange, (C.R.U.X.); (1986-Present)

Private consulting company

Founded consulting company dealing with all aspects of diversity and multicultural education, student housing marketing and management

Development of programs specific to requested areas of diversity, marketing, management

Implemented programming designed to teach open, honest discussion and educative opportunity on issues of diversity; train staff on programming, goal settings, leasing

Present(s) workshops, keynotes, training session on all aspects of diversity, communication and collaboration

Advise (s) colleges, universities, churches, and private businesses on issues of managing diversity, setting up safe environments conducive to productivity and communicating across cultural lines

Wrote on-line columns exploring issues of diversity education, cross-cultural communication and gender equity

The Deacon (6/2018-6-2019)

General Manager

Worked with team to lease property

Set up initial process and procedures for 1100 bed high rise

Successfully fostered relationships with the university and community

Designed marketing plan to localize market penetration

Supervised two professional staff and 3 maintenance staff

Hired professional level staff and trained them to work in student housing.

University Trails (4/2017-Present)

General Manager

Assisted in takeover of property, transition to new management company

Leased property from 17% upon arrival to 83% within 4 months

Successfully increased rates by $40 per bed within 6 months

Managed all property employees

Designed and implemented marketing plan for successful lease up

Managed all aspects of turn process, under budget

Rebuilt relationships with local colleges and vendors

Co-designed budget and managed budget successfully

Managed all aspects of 680 bed property

Monarch 544

General Manager (2/2016-4/2017

Assisted in takeover of property, transition to new management company

Leased property to 104% during summer

Successfully increased rates by $100 per bed, in one year

Managed all property employees

Created new staffing matrix

Designed and implemented property budget

Created all property marketing and programming

Managed all aspects of 440 bed property

Criterion III, LLC (5/2013-9/2015)

Senior Vice President, Marketing & Operations

Managed and operated all operational aspects of 3000+ bed, 4 property portfolio

Designed, facilitated, and oversaw marketing program for portfolio

Designed and implemented collections program that increased collections to an average of 1.0% portfolio wide

Increased occupancy to 99.93% at two properties, and to 99.10% at one other

Hired, trained and managed all employees of Criterion III

Traveled 2 weeks per month to ensure marketing, programming, collections, and operations at all properties remained congruent with corporate policy

Oversaw turn at all properties and reduced turn costs via monthly facilities management program

Facilitated weekly and bi weekly training via video calls with Executive Director, Marketing Director teams

Facilitate bi monthly calls with Facilities Director Teams

Worked with each property management team to build, adjust budgets annually and to maintain positive NOI monthly.

Peak Campus Management, Atlanta, GA

Property Manager; Leasing Specialist Multiple Locations (6/2011-5/2013)

Managed and operated all operational aspects of 600 bed facility

Designed comprehensive marketing program that increased occupancy by over 30% within three months

Maintained above budgeted occupancy for two years

Designed marketing programs for three Peak Campus properties and assisted local staffs in increasing occupancy and pre-leased occupancy

Served as advisor to Peak Campus on marketing and sales to millennial cohort

Won two awards for excellence in marketing and NOI in two years

Traveled to Peak properties to advise and direct marketing at the request of venture capital partners and Peak Campus

Campus Crest Real Estate Management, Charlotte, NC

National Director of Student Lifestyle and Programming (10/2006-11/2008)

Designed and developed all operating systems for multiple properties with Campus Crest Real Estate

Direct report to president of Campus Crest Real Estate Management

Designed and implemented daily per property operating system for all properties

Designed and implemented collections process and pre due date collections process

Developed over 700 programs and presentations for properties to utilize to build and maintain community

Designed and implemented marketing and sales training programs to be administered at properties as well as at corporate office

Planned and implemented annual corporate training, specifically in area of marketing, programming, budgeting and sales

Designed and managed turnover process and negotiated contracts with vendors

Presented presentations to bankers, equity partners, university officials and financial investors

Developed training system in area of millennial student norms, programming to sales, and marketing

Campus Advantage, Bowling Green, KY

General Manager: The Registry (2/2004-2/2007)

Hired and Trained all staff members

Marketed 500 bed property for initial lease up

Developed and Facilitated training systems designed to increase revenue

Implemented systems based on student development research to enhance renewals

Marketing property to 100 % lease up

Designed collections program leading up to 98% collections rate

University of Charleston, Charleston, WV.

Director of Residence Life/Judicial Affairs (6/2003-2/2004)

Managed all aspects of residence life program

Designed and implement staffing structure and staff operating procedures

Implemented campus judicial system

Investigated academic dishonesty issues

Manage and maintain residence life, staff and training budgets

Research and implement student retention programs

Led national search to hire professional student affairs staff

Implemented statewide resident assistant conference

Represent university at conferences, workshops

Design and implement intern training workshops

Manage any diversity related issues on campus

Education

Bachelor of Science in Police Administration 12/89

Eastern Kentucky University Richmond, KY

Master of Science, Student Personnel and Counseling 12/93

Eastern Kentucky University Richmond, KY

Doctorate of Business Administration (anticipated) 12/22

Walden University Baltimore, MD

Computer Skills

Proficient in Microsoft Word, Onesite, MRI, Windows NT, Novell GroupWise, YARDI, Paylocity, Trinet, Entrata.

Knowledgeable in Microsoft Excel, Microsoft PowerPoint, Q +E and Adobe PageMaker and Property Operating Software

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