Writer / Editor
Resume:
Janette P. Tolentino
Mobile: +63-917-***-****
Address: *** *.**** ******, **** City Philippines
Email: ************@*******.**.**
Job Objective
• To work in a company where my education, experience and acquired skill sets are fully utilized
• To qualify and obtain a position that provides real opportunity for growth and development in the area of management, marketing, written and verbal communication.
Professional Experience
2019 to present PANTEUM LABS
Senior Writer
160 Robinson Road, #14-04
Singapore Business Federation Centre, Singapore 068914, SG
• In charge of conceptualizing, outlining, and writing white papers
• Come up with topics relevant to the blockchain industry and write them in a way that would fairly present Panteum’s significant contributions to the community
• Research relevant materials for articles that are targeted for media placement
• Work with the marketing team in brainstorming ideas and strategies on how best to present the company’s principles across other media platforms
• Align with the company’s’ vision and communicate them according to the type of audience’s preference
• Write the content for the company’s website and other promotional marketing
• Stay updated on current events and trends on cryptocurrencies
2018 to 2019 WRITER’S WEB (AUTHORS PRESS)
Chief Editor / Interim Production Manager
Room 204 2nd Floor, Cocomall, Capitol Site, Cebu City
• in charge of supervising the daily tasks of publishing and the production team including but not limited to books, marketing materials, magazine, and other forms of content for printed and digital medium
• come up with relevant and compelling ideas for content creation and collaborate with the design team
• understand the client's promotional needs and create/propose compelling content that will be distributed across digital and printed medium
• put forward ideas and opportunities which play to the company's strengths and leverage digital content to create ideas that will engage the audience
• assist sales team with constructing digital media plans that optimize budgets and results
• produce online content on a daily basis and strategically communicate them to the targeted audience which includes social media platforms, blogs and company website
2016 to 2018 CLICKABLE BRAND (LITFIRE PUBLISHING)
Events Coordinator / Interim Managing Editor
Room 315 Maria Christina Bldg. Fuente Osmena, Cebu City
• manage and coordinate all aspects of an event or a book fair’s planning and execution process including collaboration with contractors, vendors, event organizers and the company's internal production team
• work out details starting with booth location, set up, food and beverage provision, staff briefing, shipment and logistics, and all other aspects of an event from conception to clean up
• work out prices with vendors and identify cost-saving opportunities in order to maximize budget resources
• draw up concepts for booth designs and collaborate with in-house designers in executing approved themes
• collaborate with fulfillment officers to ensure paying authors are provided with real-time assistance and cascaded with useful information at pre-event, actual event, and post-event stage
• create summary reports of each event outlining data gathered from the fairground and exposure generated in behalf of paying authors
• brainstorm with the editorial board in selecting relevant topics based on the agreed upon theme for the magazine
• liaise between assigned writer and resource person for the article and setup interview appointments
• ensure printing deadlines are met by magazine writers and editors and materials are submitted to the print vendor in a timely manner
• conceptualize the cover page design of the magazine and collaborate with key designers in executing the chosen theme
• improve submitted draft articles as deemed fit and ensure the style guides are carried out accordingly
2016 to 2016 CLICKABLE BRAND (LITFIRE PUBLISHING)
Copywriter
Room 315 Maria Christina Bldg. Fuente Osmena, Cebu City
develop advertising concepts based on information provided on the order form or specified by the paying author
create compelling text that draws readers or content consumers in and convey a specific message that effectively promotes the paying author
craft words that align and accompany the visual elements of the author's book and ensure that the copies are tailor-fit to their marketing services requirement
write content for landing pages, banner text, social media posts, and other copies for online platforms
write content for printed materials including brochures, books slots, bookmarks, magazine, business cards, and other printed medium based on paying author's given requirements
contribute to the team’s overall performance by ensuring deadlines are strictly followed and materials are produced in a timely manner
2015 to 2016 BLUE OCEAN BPO OUTSOURCING
Content Writer to VA Trainer
11th Floor Mercedes Bldg., Ayala Business Park, Cebu City
• support small to medium sized business owners, who are based in Australia, in finding ways to scale their business to a global audience through content
• conduct short trainings to newly hired Virtual Assistants and prepare them for the on-boarding phase
• produce online content on a daily basis and strategically communicate to the targeted audience which includes social media platforms, blogs and company website
• research, write and edit web content with specific meta keyword and description tags and ensure the produced write-ups are optimized for search engines
• propose monthly themes and drafts an editorial calendar for online content
• write press releases for new products and services offered
2015 to 2015 BOOLEX
Content Strategist
72B Beverly Hills Lahug, Cebu City
• responsible for achieving set business goals by maximizing the commercial impact of the company’s content
• identify potential clients through social media and map out a communication plan on how to go about pitching the business to them
• create relevant and innovative digital media solutions and strategies that drive results centered around audience needs in the form of ad copies, articles/blogs and other related digital format
• pick out particular insights from researched competitors and existing industry trends to help build a foundation for a robust digital strategy
• put forward ideas and opportunities which play to the company's strengths and leverage digital content to create ideas that will engage the audience
• assist sales team with constructing digital media plans that optimize budgets and results
• produce online content on a daily basis and strategically communicate them to the targeted audience which includes social media platforms, blogs and company website
• research, write and edit web content with specific meta keyword and description tags and ensure the produced write-ups are optimized for search engines
• propose monthly themes and draft an editorial calendar for online content
• write press releases for new products and services offered
2014-2015 CEBU PARKLANE INTERNATIONAL HOTEL
Marketing and Communication Manager (MARCOMMS)
Cor. Archbishop Avenue, Cebu City Philippines
• responsible for planning, implementation and evaluation of marketing strategies and campaigns
• develop and refine communication approach both internally and externally in line with the hotel’s overall branding and image
• Initiate market survey, profile competitors’ market positioning and identify opportunities in data gathering that will lead to implementation of strategic marketing initiatives
• spearhead the hotel’s events, trade shows and promotional activities
• develop and produce marketing materials including but not limited to collaterals and press releases to generate sales leads
• propose and manage the annual marketing budget
• manage daily tasks and productivity of the MARCOMMS staff
2011 to 2014 ESPEJO MAGAZINE
Proofreader to Managing Editor
Tacloban City, Leyte Philippines
• oversee and schedule the magazine’s editorial activities
• responsible for monitoring and enforcing deadlines
• act as the primary liaison between the editorial staff, Editor-in-Chief and the publisher
• work closely with the rest of the editorial team during the brainstorming process, selection of stories and overall theme of the issue
• ensure compliance with the magazine’s style standards, spelling and grammar guidelines
• assign stories to writers/staff with the Editor-in-Chief’s approval
• build mutually beneficial association with local business establishments and serve as the magazine’s representative in community development projects
2009 – 2013 ACADEMIC FORWARD THINKING INC.
Customer Service Advisor
6TH Floor Skyrise 2 Bldg., Asia I.T. Park, Lahug, Cebu City Philippines
• responsible for delivering excellent service to all customers via phone, email and chat
• provide product and service information to clients based on real-time data
• resolve product and service related issues by addressing complaints, determining the cause of the problem, selecting and explaining the best solution, expediting correction or adjustment and following up on the customer to ensure resolution
• recommend potential improvements to existing products or services to management by collecting customer information and analyzing customer needs
• maintain customer records by updating account information and ensure confidentiality of related financial transactions
• prepares product or service reports by collecting and analyzing customer information
• closely work with the team by accomplishing targeted results
2007-2009 INEED TRAVEL AND LIFESTYLE MAGAZINE
Editor-in-Chief
22nd Floor Winland Tower, Escario St. Cebu City Philippines
• responsible for the overall quality, editorial and advertising content of the bi- monthly publication
• leads the editorial board meetings and ensures that meetings are productive, run smoothly and end on time with all related transactions completed
• selects and provides general oversight for section editors and writers
• holds primary responsibility for design and layout of the front page and sections of the magazine
• lead and organize the production of the magazine, the daily operations including copy editing, inputting and formatting, pagination, preprinting and final proofreading
• ensures that all stories/articles for the magazine are assigned and deadlines are established
• eesponsible for settling disputes and complaints among internal staff and external entities
2006-2007 GEOS INTERNATIONAL LANGUAGE PHILIPPINES INC. English Instructor
5th Floor Golden Peak Hotel, Cor. Gorordo Avenue, Cebu City
• plan, prepare and deliver English lessons to a range of classes and age groups geared towards the improvement of four basic language skills including listening, speaking, reading and writing
• prepare and set tests, examination papers, and exercises
• mark and provide appropriate feedback on oral and written work
• take part in organizing and getting involved with social and cultural activities for the students such as friendly sports competition, school parties and outdoor excursions
• prepare information for academic inspection visits and other quality assurance exercises
2003-2006 SYKES ASIA INC.
Technical Support Representative
4th Floor Synergis IT Center, F. Cabahug Street Mabolo, Cebu City Philippines
• specialize in handling concerns or inquiries from clients on account-specific technical issues and provide solution to the given problem via phone
• engage in real-time troubleshooting with clients and determine the root cause of the problem and the action required to solve it using company databases, customer information, and collaboration with other team members if needed
• provide seamless customer experience by documenting call details and new account information and complete any forms required to request action from other departments
• schedule follow-up calls to clients to ensure resolution of the given issue
Education
1999 – 2003 Graduate - Bachelor of Arts in Political Science University of San Carlos – Main Campus
Cebu City
1990-1999 Primary to Secondary School
Cebu Eastern College
Cebu City
Other Relevant Trainings and Seminars
Certified Blockchain Expert
Issued by Blockchain Council
January 2020
https://www.credential.net/bcc1b62c-9216-46cf-a28a-998321f8ca13
M. I. C. E
(Meetings, Incentives, Conferencing and Exhibitions) Delegate 2014 Organized by the Department of Tourism
Venue: Fontana Leisure Park Resort – Subic Clark, Pampanga June 4-7, 2014
Sales and Marketing Essentials
Organized by Lead Career Mover
Venue: Cebu Parklane International Hotel
June 25-28, 2014
E-Marketing Strategy and Techniques
Organized by Lead Career Mover
Venue: Harold’s Hotel - Cebu
August 18-20, 2014
Stress Management
Organized by the Department of Psychology
Venue: University of the Philippines - Cebu
September 20, 2002
Character References
Thea Rinen
Editor-in-Chief
WayFairer Magazine (LitFire Publishing)
Kimberly Veloso
Team Lead – Editorial Team / Production Editor
WayFairer Magazine (LitFire Publishing)
Cleofe Albiso
Editor-in-Chief / Publisher
Espejo Magazine
Director of Sales – Marriott Hotel Cebu
Ethel Diane Go
Board of Director
Cebu Parklane International Hotel
Mayor Bernardo “Butch” Sepulveda
Municipality of Borbon (Cebu Province)
Mary Jane Solon
HR Officer
Academic Forward Thinking Inc.
Lovette Rada
HR Staff
Sykes Asia Inc.
Geraldine Yunsal
Manager
iNeed Travel Magazine
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