JAZ FOSTER

adh0j8@r.postjobfree.com ; https://www.linkedin.com/in/jazfoster ; www.jazfoster.com ; 973-***-****

Education

FORDHAM UNIVERSITY, GABELLI SCHOOL OF BUSINESS New York, NY

MBA, Marketing, Entrepreneurship (GPA 3.8) Expected 2021

Activities: VP of Tech and Entrepreneurs Club, Black & Hispanic MBAA

FORDHAM FOUNDRY New York, NY

Entrepreneurship Pitch Competition 2nd place winner Spring 2020

WINTHROP UNIVERSITY Rock Hill, SC

BS, Integrated Marketing and Mass Communication, Minor in Sociology 2016

Activities: Literary Intervention Team, American Association for University Women, Resident Students Association

Experience

MONDAY.COM New York, NY

MBA Marketing Intern May 2020 - present

●Collaborate with customer experience team to track performance and define key insights and growth opportunities using data analytic tools (Looker/Qualtrics) to increase brand engagement by 7%, while maximizing ROI with student user growth of 9%

●Conceptualize and deploy digital marketing strategies to collect behavioral data and boost product usage while growing areas such as user adoption and advocacy by 10% over seasonal low activity months utilizing strategic problem solving

●Maintained strong social media and brand presence across Twitter, Facebook, and Instagram, Youtube platforms.

●Consulting and designing solutions to solve client workflow and troubleshooting issues, while engaging with users and strengthening customer relationships

FORDHAM UNIVERSITY New York, NY

Graduate Research Assistant Aug. 2019 - present

●Conduct ongoing in-depth interviews with research subjects for The Dark arts of Shadow Branding project to collect data and analyze the effects of Bad Archetypes on consumers in US fashion markets as part of consumer research efforts

●Perform qualitative research analysis (Jungian psychology principles) to report actionable insights

●Utilize data collected through historical literature reviews to create a focused marketing plan for successful project execution

RCL AGENCIES INC. Clifton, NJ

Global Logistics Solutions Feb. 2018 - June 2019

Marketing Consultant

●Increased customer acquisition by 45% with 50% conversion rate by championing end-to-end delivery of B2B marketing program through execution and delivery, in partnership with international logistics leader

●Established an automated business process model to analyze, modernize, and redesign workflow across sales department using Zoho CRM and Monday.com to increase sales proficiency and reduce customer acquisition cost by 30%

●Developed email campaign strategies resulting in an 18% boost in open rate and a 14% increase in click-through rates

●Responsible for key KPIs exceeding expected results across all initiatives, within first month of development

VISIONARY PERCEPTION Montclair, NJ

Leadership Consulting Services June 2013 - Jan. 2018

Marketing Manager

●Created innovative market planning strategy and execution for leadership-centered Coaching / Seminars/ Workshops

●Developed in-depth competitive, qualitative, and quantitative analysis of customer input for product improvement

●Conducted market research using A/B testing to improve product positioning in order to establish strong brand awareness

●Drive marketing strategies to target industry-specific audiences, leading to increase in consumer awareness by 26%

●Managed $50K Textron leadership workshop throughout project life-cycle, from conception to release

Additional

●Adobe Photoshop / Illustrator / InDesign, MS Powerpoint / Excel / Word, Google Analytics, Google Ad Words, Google Tag, Google Drive, Wordpress, Looker, Tableau, Qualtrics, CITI Certification, MySQL, SPSS, SASS

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