Social Media Digital Marketing
Resume:
experience delivering
veritable bottom-line results
across various business
sectors. I’m open to work
with fast growing companies
and amazing people to build
compelling customer
experiences and ultimately
win in the 21st century
marketplace.
P R O F I L E
E X P E R I E N C E
HTTP://BIT.LY/TAYOLINKEDIN
Brand & Marketing Strategy
Social Media Strategy
Public Relations
Digital Strategy
Content Strategy
Customer Experience Design
Product Management
Digital Media
Digital Analytics
Communication
S K I L L S
PRODUCT MARKETING & DIGITAL STRATEGY
BITTLE MAR 2020 - NOV 2020
Define product vision, road map, and growth opportunities Providing product vision and direction to all stakeholders throughout the project and creating requirements.
Develop product marketing strategies to enable our products reach, connect and convert their target audiences across digital platforms.
Provided detailed research on the cryptocurrency industry to identify brand-building strategies as well as benefits and messages for key crypto audiences, gaining key insights into various Nigerian consumers. This enabled us to build, ship and scale our disruptive crypto product.
Provide digital leadership, decision-making frameworks, analytic guidance and business judgment to drive company products and projects.
Developing, presenting, monitoring and reviewing of digital marketing strategies, and campaigns to fulfil brand objectives.
Map out how digital assets will be optimised for business results.
PRODUCT MARKETING SPECIALIST
TEAMAPT APR 2019 - APR 2020
Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
Distill product messaging that sets new and existing products apart from others in the market to give them a clear and unique selling point
Plan and participate in the launch of new services and products which involved different departments.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and
customer touch points
Maintain and extend stakeholder relationships for business success.
Brief the press and PR teams about new products
Create content such as case studies, videos, website copy and blog posts
Communicate product offerings with clarity to sales teams and external audiences
T A Y O
A D E D I WURA
PRODUCT MARKETING
& D I G I TAL STRATEGY
SENIOR SCHOOL CERTIFICATE
LSMC, BADORE 2004 - 2009
BRAND & MARKETING LEAD
GMK MEDIA SERVICES APR 2013 - NOV 2017
Used paid/organic social media marketing to acquire 1,000+ combined customers.
Nurturing leads to paying customers with email
marketing.
Promoting company’s products and services in the
digital space
Execute comprehensive social media strategies that raise visibility and traffic for target audiences. Responsible for the management of all aspects of brand development, communication activities and marketing initiatives within the company.
LET'S WORK TOGETHER!
Contact: +234**********
Email: adh0ha@r.postjobfree.com
LinkedIn: http://bit.ly/TayoLinkedin
MARKETING MANAGER
ROVEDANA AUG 2018 - MAR 2019
Responsible for mapping all online and offline marketing strategies
Applying intelligent segmenting, targeting and positioning for effective marketing
Directly responsible for generating leads for the sales department.
Managing the brand and all her extensions, ensuring all brand collaterals stay consistent and compliant
Write, proof read and/or edit strategic and integrated content for various communication
Created E-mail based marketing campaigns.
I managed the growth marketing efforts of the company, utilising a mix of marketing channels and mediums to drive growth in the company's key metrics - these growth marketing efforts cut across customer acquisition, reactivation and retention.
Established brand partnerships to build brand equity Developed compelling consulting proposals for sales. Collaborated on brand building campaigns with
Jobberman, Goldman Sachs, Sage etc
GROWTH & DIGITAL MARKETING MANAGER
TUNEAFRIQUE FEB 2018 - AUG 2018
Acquiring leads via digital and offline methods.
Managed clients digital campaigns on various music streaming platforms, PPC platforms and social media using data heavily.
Ensuring return customers with a focus on growing both market and customer share.
Developed all search engine marketing campaigns and oversee pay per click (PPC) adverts.
E D U C A T I O N
BSC, MASS COMMUNICATION
COVENANT UNIVERSITY 2010 - 2014
C E R T I F I C A T I O N S
ADVANCED DIPLOMA IN
DIGITAL MARKETING
SHAW ACADEMY 2015
GOOGLE ANALYTICS CERTIFIED
GOOGLE ANALYTICS ACADEMY 2016
GOOGLE ADWORDS CERTIFIED
GOOGLE ANALYTICS ACADEMY 2016
INBOUND CERTIFIED
HUBSPOT ACADEMY 2016
Contact this candidate