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Manager Digital Marketing

Location:
Jersey City, NJ
Posted:
November 20, 2020

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Resume:

Priyanka Gumpena

Jersey City, NJ, ***** adh0f2@r.postjobfree.com 347-***-**** LinkedIn

An enthusiastic and multifaceted professional, passionate about building products, having 5+ years of experience in product management, product design, and software engineering. KEY STRENGTHS & COMPETENCIES

Digital Marketing Product Management Cross-Functional Team Leadership Data Analytics CRM Web CMS SAFe® 5.0 Product Owner/Product Manager (POPM) PROFESSIONAL EXPERIENCE

Product Manager / Intern

Ask Applications, New York City, USA May 2020 - July 2020

● Customer Focus: conducted market research, customer interviews to identify opportunities for new features; analyzed customer service calls and feedback data to synthesize product activities that meet customer needs

● Created data visualization executive reports on revenue and expense for each product category

● Led an engineering team to develop an optimized ETL process that led to savings of 40 hours/month manual efforts across various stakeholders

● Conducted product ideation sessions with various stakeholders to improve the design of feedback surveys resulted in improvement of churn rate by 4% per month Associate Product Manager / Software Engineer

Cognizant Technology Solutions, Chennai, India May 2014 - Nov 2018

● Improved the Conversion Rate: assessed various key metrics, revamped the product page layouts by performing A/B testing, which resulted in a 21% YoY growth rate, 25% increase in customer retention rate

(CRR), and 2% C/DL(Clicks/Download)

● Product Launch: launched multiple web products ensuring alignment across Engineering, Design, Sales, and Legal teams using Agile/Scrum practices to improve user experience resulting in over 700k visits a day

● Defined OKRs and established strategic partnership leading to increased overall adoption by 10%

● Generated 3.2x growth in revenue by launching multiple features such as an appointment with a customer- preferred healthcare specialist, Meet & Greet Personal Assistant for booking resorts, tickets

● Outstanding Employee award for managing and delivering the critical product within 50% of the estimated time to meet a targeted project deadline and an increase in site traffic Programmer Analyst, Cognizant Technology Solutions, Chennai, India Sep 2013 - Apr 2014

● Customized the workflow by automating the web page creation and publishing using the CMS tools

● Analyzed the customer pain points, designed and developed user notes, release documents that led to an increase in customer satisfaction

● Assisted the project manager on project budgeting, reducing operating and project costs by 20% TECHNICAL SKILLS

Tools: JIRA, Confluence, Tableau, Asana, RapidMiner, WEKA, Trello, Prototyping Web Marketing: Ad Manager, Google Analytics Email Marketing: Mailchimp, Email deliverability WCMS: OpenText TeamSite, SDL Tridion, Drupal Programming Languages: SQL, Java, Python, HTML, CSS, Bootstrap EDUCATION

NYU Stern School of Business, NYC, Masters in Information Systems Dec 2020 Concentration: Product Management & Data Analytics Symbiosis University, India, Masters in Business Administration May 2016

Concentration: Human Resources & Marketing

Vellore Institute of Technology, India, Bachelors in Electronics May 2013

Concentration: Electronics & Communications Engineering



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