Michelle Elliott

Beauty Salon Industry Leader

adh072@r.postjobfree.com • 262-***-****

Waukesha, WI 53186

Summary

Persistent and reliable leader with demonstrated success transforming new beauty salons into high-performing retail locations. Consistently build and transform teams by understanding business objectives and providing actionable goals to strengthen growth and customer retention figures. Reputation for building trusting and productive relationships with clients.

Areas of Expertise

Staff Training & Leadership

Financial Planning

Inventory Planning & Control

Profit Generation

Process Improvement

Business Development

Vendor Negotiations

Relationship Building

Customer Service Focus

Business Partnerships

Education

Coursework for MBA

Cardinal Stritch University

Milwaukee, WI

BA in Communication Studies

New Mexico State University

Las Cruces, New Mexico

Cosmetology, Barber/Styling, and Nail Instruction

Bernel College of Cosmetology

Ames, Iowa

Accomplishments

Successfully owned and grew several salons over 15-year career while seeing significant revenue generation from attentive leadership strategies.

Deep history of deliberately leading and motivating teams to drive service goals, increase profits, and enhance customer loyalty.

Professional Experience

Soerens Ford, Brookfield, WI Dec 2019 – Mar 2020

Service Advisor

Provided customers with accurate written cost estimates for labor and parts while establishing accurate schedule time frames by collaborating with technicians throughout the day. Answered multi-line phone system, scheduled appointments, and addressed walk-in clientele needs.

Received several glowing feedback results on customer satisfaction surveys from various clients.

Facilitated open communication between technicians and customers to ensure satisfaction and upsell services.

JCPenney Salon, Brookfield, WI Nov 2015 – Nov 2019

Salon Manager

Exceeded customer expectations while promoting sales growth and facilitating beauty salon expansion. Hired, trained, and mentored team of high-performing stylists by cultivating relaxed environment with loyalty and professionalism.

In 2019, improved salon service numbers by 15% over 2 quarters.

In first year of employment, grew salon service numbers by 17%.

Implemented weekly 1:1 meetings with stylists and monthly team meetings to facilitate communication of expectations.

Resolved client issues by using empathy-driven techniques to ensure customer satisfaction and to drive development of loyal customer base.

Engaged in consultative sales techniques to build strong and trusting relationships with clients.

Designs by Michelle, Waukesha, WI Oct 2013 – Nov 2015

Owner Stylist

Developed and grew self-run business inside Solo Salons chain. Serviced clients in all areas of cosmetology, including hair extensions and coloring. Recruited and secured long-term clients by building productive relationships.

Grew client base by 23% over 2 years by ensuring client satisfaction.

Analyzed hair and scalp condition to provide treatment advice on beauty care solutions by recommending personalized product regimens.

Ulta Beauty Salon, Waukesha, WI Oct 2012 – Oct 2013

Salon Manager

Handpicked to lead creation of brand new Ulta Beauty Salon based on track record of developing new businesses. Secured top talent stylists by attending job fairs, running advertisements, and networking in Waukesha industry. Trained new staff members on proven customer service techniques to build and retain client base.

Recruited to open salon inside new Ulta Beauty retail location; hired 4 new stylists and one esthetician.

Led daily, weekly, and monthly coaching sessions for staff members to provide constructive feedback and ultimately generate profit by increasing customer satisfaction.

Bon-ton Stores, Wauwatosa, WI Feb 2012 – Oct 2012

Salon Manager

Oversaw team of 12 stylists and one esthetician; hired, trained, and provided actionable feedback to each member. Collaborated with Store Manager and Regional Salon Director to determine service and retail goals. Generated and analyzed reports to ensure sales objectives were being met or exceeded. Led inventory ordering and control.

Overhauled outdated retail ordering system to one that was faster and more efficient.

Installed monthly meetings with staff to organize and evaluate weekly strategic initiatives.

Delivered professional development to staff on various topics, including communication and team building.

Salon Ciseaux, Pewaukee, WI Mar 2004 – Mar 2012

Owner

Built full-service salon business, ultimately managing team of 8 stylists while working with clients as stylist. Interviewed, hired, and trained new team members; led monthly meetings to ensure each member was informed on service and retail objectives. Analyzed reports and implemented retail strategies to ensure profit objectives were being met.

Secured consistent 10-20% increase in retail and service numbers year over year.

Transformed 8-station rental into full-service salon; brought on 8 additional stylists and one nail technician.

Collaborated with vendors and advertisers to strategically increase flow of traffic, ultimately securing more appointments and allowing stylists to grow their client base.

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