STEVEN M. RICHMAN

**** ******** ******, ******, ********, 80134, 303-***-****

EDUCATION

UNIVERSITY OF PENNSYLVANIA: The Wharton School Of Business, Philadelphia, Pennsylvania Bachelor of Science in Economics, Concentration in Finance/Marketing, 1988 Graduated with Cum Laude Honors / Cumulative Scholastic Average: 3.5/4.0 University of Pennsylvania Scholarship and Class of 1915 Scholarship ACCOMPLISHMENTS:

• Expertise in consumer electronics, digital media, and communication networks (52 patents)

• Co-founder of DLNA standard HTML5 RUI and member of original CVP-2 working group

• Appointed to FCC DSTAC Working Group for Downloadable Security requested by Congress

• Lead product planner for industry’s first video streaming service into an Internet-connected TV

• Lead member of technical team that delivered first 4K UHD download and streaming service

• Lead member of technical team to deliver first live 4K 60p video signal over a cable network

• Led delivery of industry first 3D 1080 60p video signal over a cable backbone using a 3D TV

• Led delivery of industry first live ad replacement platform built directly into an interactive TV

• Led delivery of industry first live 4K UHD 60p DASH encoded video stream into a 4K TV

• Member of technical product team to deliver industry first mass produced 4K TV

• Member of original development team for UltraViolet (DECE) digital media rights locker

• Developed first 4K TV content protection platform working directly with major studio partners

• Led development of first cable-certified OCAP retail set-top box based upon FCC regulations ATTRIBUTES:

• Refined market development and strategic product planning expertise

• Ability to frame business issues and envision future market trends

• Experience identifying market opportunities and creating detailed business plans

• Development of new product vision and tactical implementation strategies

• Creation of complex financial models, sales forecasting, and extensive data analysis

• Advanced knowledge of competitive benchmarking and sales performance metrics

• Proficient in structuring industry alliances and building key partnerships

• Leadership of cross-functional strategic initiatives and virtual team building

• Polished negotiation, partnering, and executive level presentation skills

• Broad insight into working across a complex matrix global organization TECHNOLOGY PROJECTS:

• Interactive Television platforms, Streaming Video applications, Audio/Video formats, Digital Media content creation/production, Consumer Electronics hardware, middleware, and software development, Home Networking, Broadband and IP Networks, Cloud platforms. Next Generation Audio and Video technologies, Digital Signal Processing, TV Display technologies, IP Video distribution over DOCSIS 3.1, STB/Home Gateway Design, Cable TV standards, IPTV, Direct Broadcast Satellite TV, Wireless Home Networks, Digital Media encoding and mastering, Communication Networks, Digital Rights Management, Digital Content Protection. WORK EXPERIENCE:

SONY ELECTRONICS INC., San Diego, California

Sr. Manager, Strategic Business Development, 2011-Present Develop strategic plans and identify new business opportunities for Sony’s television and home entertainment divisions. Advise product teams on the state of emerging technologies that impact consumer product development roadmaps and midrange planning. Cultivate new business relationships and originate new technology partnerships for home entertainment products and digital content distribution. Formulate Sony’s position with industry organizations and government oversight agencies. Work collaboratively across divisions to gain consensus on industry facing issues, and consult with key policy leaders on strategic options that advance Sony’s market position. Foster senior executive relationships within Cable/Satellite/Telco markets, propose new projects, and secure resources for joint development and joint marketing. Lead strategic cross-company initiatives and propose new business ventures that encompass consumer electronics, digital media, MVPD services, IP networking, broadband services, and streaming media/Cloud services. Investigate new technologies and industry trends that influence Sony’s competitive position, and develop tactical responses to competitive market dynamics. SONY ELECTRONICS INC., San Diego, California

Sr. Product Planner, 2006-2011

Developed product plans and built technology roadmaps for Sony’s consumer home-entertainment products. Areas of focus included digital content distribution, networked televisions, streaming video players, set-top boxes, digital applications, and Internet services. Coordinated with product engineering teams to establish technical specifications for emerging technologies, and directed integration plans into new and existing Sony products. Managed Pay TV partnerships and executed joint development projects that directly impacted Sony’s product strategy. Performed industry market research to identify consumer trends, and translated data-driven findings into new product features and functions. Explored new product concepts and investigated new technologies in support of Sony’s global mid-range planning. Led business requirements gathering and created new business plans for Sony’s connected home strategy, digital content strategy, and Cloud software platform. Represented the voice-of-the-customer for home entertainment products and networked consumer products. Assessed competitive threats and formulated market responses in support of SWOT strategic analysis. M-T-S, Englewood, Colorado

Management Consultant, 2001-2006

Wrote business cases and market plans for the use and development of IT digital assets to capitalize on current industry trends. Provided strategic recommendations and leveraged industry knowledge to create and implement operations plans. Advised on the acquisition and integration of emerging technology assets for the hosting and distribution of digital media content. Acted as the primary liaison and lead negotiator with senior management to facilitate contractual discussions and to resolve critical business issues. Secured agreement on the tactical and strategic use of IT digital assets, the deployment of content licenses, and the operational mix of new technologies. Worked closely with clients’ investment partners to conduct due diligence, model and value strategic opportunities, and developed financial structures for deals. Directed the development of backend Internet e-commerce systems and implemented customer facing Internet strategies for the use of clients’ infrastructure and origination of online revenue sources. AT&T DIGITAL MEDIA CENTERS, Littleton, Colorado

Director of Strategic Planning, 2000-2001

In concert with executive management, directed new planning initiatives and formulated the strategic direction for AT&T’s digital media division. Worked across AT&T business units to identify and develop new market opportunities, leverage existing technology assets and build organizational teams to bring together stakeholders. Monitored the tactical elements necessary for success in delivering new integrated digital product offerings to residential cable customers. Originated and structured strategic alliances with leading technology and media providers to deploy next generation digital infrastructure and intelligent distribution solutions for streaming, VOD, targeted advertising, e-cinema and other broadband content. Provided strategic direction to AT&T partners and internal divisional leaders in the development of core revenue business plans and new products, and supported cross-SBU initiatives that integrated market solutions. Executed business plans detailing the target markets, business requirements, strategic alliances, customer value chain, and financial impact to AT&T for new product offerings. AT&T HEADEND-IN-THE-SKY, Littleton, Colorado

Manager of Market Analysis, 1999-2000

Provided financial analysis to HITS marketing and technical operations and directed the annual and quarterly budget development process. Conducted market analysis on programming and cable system penetration, and developed pricing strategy and fee structures for programmers to better track payments. Developed financial models to monitor HITS financial performance and explain monthly variances, and managed a database of market and billing information. Worked closely with programming and cable system executives to help them understand HITS digital cable platform and provided measurement tools for their internal financial reconciliation and market planning. Directed the creation of a new billing and marketing database in conjunction with AT&T Broadband’s National Access System. QWEST COMMUNICATIONS CORPORATION, Denver, Colorado Business Development Manager, 1998-1999

Generated and developed new business opportunities primarily in the carrier and e-commerce industries. Managed ventures from negotiation through provisioning of network products. Capitalized on emerging and strategic markets to grow revenue, brand image, and product acceptance. Built and managed key external relationships to act on business opportunities and evaluated ventures for operational soundness, technical feasibility, and contribution to revenue. Formed an engineering team to solve cable interconnection and billing issues and consulted with Cable Labs to establish network standards for VoIP and high-speed data transport. Served as the primary liaison to network engineering and marketing for development of product solutions and resolution of service requirements. Created a pricing model for high bandwidth purchases and streamlined the processes for provisioning broadband circuits. TALMEY-DRAKE RESEARCH & STRATEGY, Boulder, Colorado Market Research Associate, 1997-1998

Conducted full-scale market research and analysis for several industries including cable, telecommunications, and satellite. Managed project lifecycle from initial concept through design and implementation. Directed all phases of survey and focus group execution and managed respondent communication. Compiled statistical and tabular results in SPSS, Wincross, and other programs for quantitative analysis. Distilled market and industry data and presented analysis in written strategic reports and client consultations. Produced and implemented a field office operations plan that generated a twofold increase in contribution margins and streamlined research procedures. MOCK AND COMPANY, Denver, Colorado

Acquisitions Analyst, 1995-1997

Provided extensive site, financial, and legal due diligence for real-estate acquisitions and developments. Managed the process for acquiring and validating property statistics and assessing capital requirements. Interfaced directly with organizational divisions to ensure accurate presentation of investment pro forma and strategic findings. Conducted primary and secondary analysis of market opportunities in Colorado and selected Western regions. Directed the creation of a large computer system and relational database to monitor and track land and properties.

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