Business Development, Account Management

Summary

Experience

Experience

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Experience

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Experience

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Education

SALES & MARKETING EXECUTIVE

(Established and startups B2B/B2C Environments)

Result driven professional with over 18 years of experience in Sales & Marketing, Business Development, Key Account Management, Operations in print media/stock image licensing businesses providing consultative approach to selling. I am a goal directed, innovative thinker who strives for excellence in every facet of my work. Core strengths include:

Business Development

Strategic Planning

Operations Management

Public Relations & Promotions

Team Leadership / Training

Key Account Management

Client/Vendor Relations

Product/Concept Selling

Manager-Ad Sales (Apr, 2019 – Aug, 2020)

Outlook Business, Mumbai

Outlook Business, the bi-weekly business magazine for decision makers is insightful, analytical and thought provoking. A part of the Outlook Publishing Group, the magazine has been well received at the top echelons of decision making in the Corporate/SMEs and Government circles.

Develop prospective clients and increase business opportunities through various routes to market.

Organize pipeline and revenue projections for management.

Drive consultative customer-centric approach to sales.

Develop and pitch innovative advertising solutions for clients looking for out of the box creative ideas.

Identify and monitor revenue variances for print. Review performance and objectives. Ensure corrective action to meet revenue goals.

Work effectively with team members and colleagues within the group and across different verticals. Proactively share print, and event knowledge and resources.

Post lockdown, given the additional responsibility to strategize and grow business for the mother brand – Outlook weekly magazine.

Marketing Consultant (Nov 2018 – Mar 2019)

iPlusTV,Mumbai

iPlusTV is a Free to Air, Islamic Family TV channel duly registered with the Ministry of Information & Broadcasting, Government of India. Started in April 2015, iPlusTV has been growing in reach and popularity. As marketing consultant, primary responsibility included formulating marketing, and business-development strategies to drive revenue growth.

Implemented effective promotional strategies to engage with the audience.

Built core sales team and associates from various cities.

Identified key accounts and developed sales pitch.

Train, motivate and mentor teams.

Regional Manager –North (Nov 2016 – Oct 2018)

IQRA International School, Mumbai

An initiative to provide education at par with international standards to students coming from different strata of the society. Established in 2009, the school has branched out to several states and remote places across the country. As Regional Manager, was responsible for increasing footprints in the northern states.

Launched Delhi/Bihar/UP chapters in the first year of taking charge. Opened up two branches each in the three states and set up operations team.

Marketed the brand through ATL/BTL activities, conducting recce, holding seminars, meetings.

Recruited, lead, mentored, developed and managed staff and induct them through proper training modules

Provided assistance to teams to implement core teaching methods as developed by IQRA team of experts.

Worked closely with the on-ground staff in providing clear, constructive feedback on a regular basis over their individual job performances.

Established and maintained good working relationship with all vendors, affiliates and local contacts.

Worked closely with the Management team to ensure budgets are maintained.

Sales Manager

Booker India Pvt. Ltd, Mumbai

(Mar 2015 – Oct 2016)

Booker Wholesale in India is a subsidiary of the Booker Group, operating under the Cash and Carry model, offering branded and private label goods which are sold to customers including Kirana Shops, Provision stores, Foods Stalls, Restaurants and Hotels. As Sales Manager, I had been assigned Surat (Gujarat) as a territory to grow, expand and ensure profitable sales for the existing store.

Increased Booker presence in the primary catchment areas of the store by visiting customers and showcasing Booker model. Connected with over 600 mix of Retailers, Wholesalers/Semi and other Personal Business Users (PBUs).

Facilitated new customer registrations with the objective of driving footfalls to the store. Clocked a conversion rate of 50 percent.

Achieved a 25 percent increase in registered customer base.

Activated dead accounts with a success rate of 20 percent.

Promoted to the level of Sales Manager to lead the sales team in February 2016

oResponsibility included achieving top line sales numbers along with ensuring commercial cash profits over short and long term. Registered sales 2.75 Cr over Q1/FY 16. A 64 percent achievement, 16 percent growth over last year.

oDrove sales teams to maintain top market coverage, customer servicing including booking orders, follow ups on billing and final deliveries. Registered an increase in 12 percent of new customers from city and over 25 percent in rural areas.

oCommunicated key trade promotions on specific trade days to ensure maximum coverage and sales.

oExpanded to new beats/areas of operations to increase customer base and generate more revenue.

Marketing Manager (Oct 2012 – Feb 2015)

Mercy Mission India, Mumbai

Mercy Mission is a non-profit organization that pioneers educational and social services programs worldwide A breeding ground to push philanthropic work benefitting the needy sections of the society. I worked as a Marketing Manager in charge of promoting projects like Women’s Shelter (home for distressed women), AlKauthar Institute (weekend educational program) and promoted startup school-Guardian International in the suburbs of Mumbai.

Increased awareness for the said projects through word of mouth, tele-calling, social media and feet on street marketing efforts along with location specific tactical channel marketing initiatives.

Planned and executed brand building exercises through developing marketing collaterals, ATL/BTL activities, setting up orientation programs at key target areas and special neighborhood incentivized schemes in the first year of handling Guardian School.

Collaborated with key stakeholders in different cities and outskirts of Mumbai to increase student base for AlKauthar programs resulting in an upswing of 32% for the year ending 2013 over the previous year.

Planned and scheduled a Fund Raising for Shelter Home to raise INR 1.08 Cr through engaging with key individual donors, investors and various state charities across India.

National Sales Head

(Sept 2005 – Jan 2011)

IndiaPicture, Delhi

A startup, IndiaPicture is India’s leading photo agency that sources, shoots and stocks still images used by creative professionals across advertising/below the line agencies, design houses and corporate. As Sales Head, my primary responsibility included design, planning and implementation of sales strategies to meet annual sales target at Pan India scale. I was also in charge of key strategic alliances, systems and process orientation and receivables management.

Set up Corbis images entry into Indian market by partnering as India representatives in 2006-2007 and established sales and delivery mechanisms to ensure deep penetration into the North India commercial market.

Demonstrated an increase of 26% over the target of USD 500,000 in the first year of operations.

Promoted as Regional Head and then migrated to the city of Mumbai to lead and expand operations in Western region.

Assumed responsibility as National Sales Head in 2010 to deliver an ambitious annual gross sales target of INR 8.0 Cr. Registered a 92% success.

Partnered with key WPP advertising agencies to roll out “Preferred Partner” model thereby increased horizontal penetration and market share.

Increased stock imagery volumes to manifold by adding 8 new channel partners.

Established footprint by tapping into overseas markets.

Account Head-Sales (Sept 2004 - Aug 2005)

Visage Media Services, Delhi

Visage Media Services is an imagery company and represents Getty Images (USA) in the SAARC region. Based in Hyderabad, the corporate office has branches in New Delhi, Mumbai and Chennai. As Account Head, introduced Visage Media as Channel Partners to Getty Images and forged strong commercial sales success in Delhi market within B2B and B2C segments.

Expanded market reach for Getty Images by building relationships with Creative Heads in various high volume consumption advertising agencies.

Ensured Top of Mind through prompt pitches and building e-marketing newsletters identifying themes of the month. Participated in agency briefs and supplied comp size images for art works.

Developed loyalty programs focused on retaining key accounts.

Increased sales by 36% and 42% & 45% resp. benchmarked over three quarters.

Awarded the best region for achieving sales targets over two successive quarters

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Advertising Head (Mar 2003 – Sept 2004)

Mediascope Integrated Marketing Pvt. Ltd. Delhi

(Company sold out)

Mediascope is one of the leading contract publishing houses based in Mumbai. It has various niche titles like Namaskaar-Air India’s in-flight magazine, Free & Easy, a magazine for the frequent fliers of British Airways amongst others. As Advertising Head, my role was specific to sell space for a new bi-monthly lifestyle magazine iLife, reaching out to ICICI Bank Credit Card holders.

Successful penetration into top advertising agencies like JWT, Mccann, Rediffusion.

Clocked sales revenue of 9.0 Lacs in the inaugural issue of iLife

Closed an annual deal with automobile giant Hyundai worth 25 lacs approximately.

Pitched other titles to cross sell thereby maximizing and ensuring healthy pipelines.

Identified and developed contacts with different verticals like retail, automobile, apparel and FMCG.

Marketing Executive (Sept 2000 – Mar 2003)

Business Standard Ltd. Delhi

Business Standard is one of the leading financial dailies and is published from seven centers across the country. A paper giving an in-depth coverage of the financial sector and is most widely read in the business circles. As an Executive, I was responsible for building revenue through selling space for Display category in the broadsheet.

Managed to gain 6 new clients in the first 6 months from telcom, automobile and retail segments.

Launched a monthly product called BS Skyline: A Real Estate Monitor to tap revenues from the up-market real estate market players.

Developed special features in co-ordination with Editorial, as separate properties focusing on different industries relevant to readership base.

Interacted and serviced key Industry associations like CII, FICCI, ASSOCHAM to book periodic revenues.

PGDBA (MBA) from Institute of Engineering and Management, Kolkata with specialization in Marketing.

Completed Bachelors Degree in Arts from University of Delhi in 1998

HSC from Delhi Public School, R.K.Puram, New Delhi in 1995

SSC from Delhi Public School, R.K.Puram, New Delhi in 1993

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