Sign in

Sales Representative Account Executive

Broken Arrow, OK
October 14, 2020

Contact this candidate


Cynthia Weickenand

Professional Sales Executive

Professional Summary

Seasoned Medical Sales Representative knowledgeable about selling in the healthcare industry, products, services and relevant disease states. Bringing 10+ years of:

Professional selling skills- proven ability to profitably build new business and expand existing customer relationships. Proven record of accomplishment in territory management, established and maintain 'book of business' building connections with targeted opinion leaders, Physicians.

Strong business acumen, clinical and disease state knowledge, highly adept at impactful clinical selling, strategic decision making, and a deep understanding of market, Industry trends, and market dynamics to drive strategy.

Work History

Sales Representative, Medical Device Sales Rep / Territory Manager

Freelance, Tulsa, OK

*Covid19 Pandemic* Layoff from Taylor Medical

Current: Freelance

Boosted brand awareness, implemented promotional campaigns, exceeded plan goals, by developing and implementing strategic territory mapping, taking complete ownership of my business, and utilized all resources available to me in problem-solving.

Devised and implemented product strategies for filling market gaps and driving consistent sales.

Bioligic Sales Specialist

Myriad Genetics, Tulsa, OK

Conducted sales presentations, in-services including professional education programs with Challenger sales technique.

Generated 22 new accounts in 3 months.

Provided scientific, evidenced based information/updates, Medicare, Medicaid and third-party payer benefit coverage and reimbursement, new or revised payer CPT codes to call points: Medical oncologist, Neurologists, Hematologists, Endocrinologists,nurses, surgeons,and women's health.

Self-starter with problem-solving mindset, customer centric, developed and implemented special programs within territory to maximize sales opportunities.

Organized meetings and appointments with nationally known organizations (i.e Cancer Treatment Centers of America) to promote Myriad Genetic's products and services.

Led charge to increasing number of genetic test samples sent to Myriad in assigned territory from 241 to 600 by increasing physician practices that identify patients at risk for hereditary cancers.

Determined problem areas and resolved issues related to profitability and business objective achievement. Complying with industry policies, FDA regulations, vendor credentialing.

Sr. Hospital Medical Device Sales Representative

Smiths Medical, Tulsa, OK

Generated average of $4 million in revenue per year.

Received promotion within first 6mos. PIVC to Vascular Sales.

Built strong customer relationships and a solid 'book of business' in my assigned territory with over 100 accounts in 18 months.

Specialty medical device portfolio of products: Infusion systems, Interventional imaging, Pain management, Patient monitoring, Pressure monitoring, Respiratory, and Vascular access.

Call points: Navigated complex buying process for but not limited to: Hospital, Cancer centers, Infusion centers, Laboratories, pain management, Neurology, Pulmonology, Critical care, Surgery centers and Clinics.

Led business development within new and existing accounts – promoting, selling and servicing in multi- state territory: Oklahoma, New Mexico and parts of Texas.

Navigated total office selling and account management. Guided clinical application for proper placement of medical devices.

Senior Medical Sales Representative

Dentsply Sirona, Denver, CO

Achieved sales goals of $2.5+ million and service targets by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships.

Serviced existing accounts in multi-state area (Colorado, New Mexico, & Eastern Wyoming) on regular basis to maximize revenue.

Developed customer relationships with more than 200 physicians, laboratories and dental practices in assigned area.

Nominated Field Sales Advisor, responsibilities were to assist in screening and interviewing new candidates & training new hires.

Built and managed relationship with $1.2 million dollar national account.

Produced remarkable sales and enhanced numbers by managing complete lifecycle from networking through ongoing account servicing.

Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.

Used complex problem-solving & consultative sales approach to understand customer needs and recommend relevant offerings.

Worked alongside dealer, vendor and other selling partners/ representatives to boost sales by enhancing product presentations.

Capital Equipment Sales Representative

Hewlett Packard Enterprise, Colorado Springs, CO

Used consultative sales & complex problem solving skills to understand customer needs and recommend relevant offerings.

Solicited over $800k of new business by cold calling customers

Highly focused; able to consistently achieve sales objectives through effective account management and commitment to customer satisfaction.

Build lasting business customer relationships through performance and credibility. Develop positive rapport with people at all levels of responsibility.

Received promotion in first year Enterprise Account Executive to Team lead of Specialty group covering hospitals, schools, and government agencies.

Developed solution oriented proposals for hospitals, schools and government agencies which included price quotes and insured proper fulfillment of IT purchases.


Bachelor's of Science: Business Management

University of Phoenix - Colorado Springs, CO


Ranked Top 5% Nationally for 2018 Ranked Top 5% Nationally for 2019

President's Club for 2019 President's Club for 2017

A.M. of the Year for 2017 Rookie of the Year for 2016

President's Club for 2014 Nominated Field Sales Advisory Board 2013

Circle of Excellence Club for years 2002-2007



Broken Arrow, OK, 74011






Contract & Deal Negotiation

Hospital Sales, Materials Mgmt, Acute Care, Infection control etc.

Strategic Planning & Revenue Generation

Proficient in Microsoft Office

Oral & Written Communication

Risk Management & Financial Acumen

Diagnostic and Genetic Testing Applications

CRM (Salesforce)

Relationship Building, Account & Network Development

Territory Growth & Account Management

Consultative Approach

Group Presentations


2018-09 - Current

2018-02 - 2018-09

2015-10 - 2017-09

2007-01 - 2014-12

2002-10 - 2007-01

Contact this candidate