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DEEPAK KUMAR RAINA

[General Manager Marketing with an unmatched track record of 33 years in driving organizational growth, targeting challenging assignment in Sales & Marketing, B2B, Technical Service Operations, Business Management & Strategic Planning & Execution, Logistics management, Publicity with an organization of repute

Key Skills

Soft Skills

Problem- solving

Innovator

Analytical Turnaround Specialist

Executive Profile

Strategic Sales Professional with experience in Sales and Marketing, Business Development, Project Implementation & Business Operations, Warehouse management, Instructional sales, Logistics, Channel, B2B sales . P&L management . Publicity,logistics management, Administration, Dealer Development

Expert in Dealer development expansion and implementation of corporate identity program from 90 to 140 No.

Successfully achieved highest ever sales of spare parts by 20% worth INR 120 Cr. for FY 18-19 at SML ISUZU Ltd., Chandigarh

Expertise in developing strong market knowledge of existing and potential clients, mustering business growth opportunities aligned to company’s strategic plans In Pan India and export markets.

Knowledge Purview entails: Category Management, Product Life Cycle Management, Demand Planning, Depth & Width of Distribution, Business Analytics- Market & Competitor Analysis and Market Categorization & Product Positioning

Enterprising Leader with capabilities of administering the entire spectrum of Sales & Marketing and Business Development; exploring potential business avenues & managing operations for achieving the business target

Strategic implementer with skills in formulating strategies aimed at driving business growth for top & bottom line; expertise in Customer Relationship Management, Planning & Distribution Expansion

Subject Matter Expert of managing business operations encompassing relationship management, administration, market analysis, development of new markets and market segments

Resourceful in closing opportunity and strengthening relationship with strategic account by leveraging key account management skills

Successful in providing consistent partner management to ensure partners developed their sales, pre-sales and delivery capabilities in-line with designed strategy

Contributed towards the engagement of stakeholders including vendors, marketing teams and channel partners to ensure that common goals were achieved

Career Timeline

Aug’86-April’99 with LML Ltd.,

Location Kanpur

April’03-Jun’06 with LML Ltd.,

Location as Customer Care – Head Kolkata

April’99-Jun’03 with TVS

Motor Company Ltd., Hosur/ Kolkata

Since Nov’06 with SML ISUZU Ltd., chandigarh as General Manager

Education

B.E (Mechanical) from Bangalore University in December 1985

Diploma in Computer Programming from Hindustan Electronics Academy Bangalore in 1984

Professional Experience

Since Nov’06 to Dec2019 with SML ISUZU Ltd., Chandigarh Growth Path: Senior Manager Dy. General Manager General Manager

Key Result Areas:

Spearheading the sales & marketing operations of Vehicles across West & East zones of Chandīgarh Contributing in C & F forms (Vehicles & Parts) Dealers & Stock Yards pan india

Developing relationships & tying up with Banks & Financing Agencies for Vehicle Financing

Developing the strategy & plans for organization’s business operations as per customers’ requirements; conceptualizing & developing new business strategies leading to an increase in turnover & profitability of the organization Working in a performance-driven culture for ensuring liability and personal ownership, leading and motivating all team members to achieve the goals profitably

Leading complete sales operations including projection of annual sales, tracking of sales performance and interaction with other areas of the company to ensure that business orders are executed properly and profitably

Defining product/channel marketing strategy, including development of channel marketing activities in accordance with overall business goals and objectives

Maintaining relationships with key decision makers in target organizations for business development; setting-out quality standards for various operational areas and ensuring a high-quality customer experience while adhering to SLAs Heading the profit centric operations along with managing strategic relationships, market analysis & expansion, and competency development

Steering efforts in key account management including customer segmentation, product positioning & sales cycle management; offering extensive support with key focus on customer retention/satisfaction

Guiding, mentoring & monitoring the performance of team members for ensuring efficiency in process operations and meeting of individual & group targets; training channel partner staff, developing channel-wide demand generation programs and tracking results

Ramping up operational efficiency with cross-functional skills and ensuring on-time deliverables within preset cost parameters while adhering to respective procedures/norms budget planning, operating margins, compliances .

Highlights:

Successfully achieved highest ever sales of spare parts by 20% worth INR 120 Cr. for FY 18-19

Led the sales strategy, translated product and business strategies into executable channel plans and drove implementation in Pan India with a team of 70 plus members

Worked closely with top-tier channel partners on custom marketing programs that resulted in revenue enhancement from INR 1000 Lacs to INR 1200 Lacs

Negotiated key distribution agreements with major markets such as India, Nepal, Bangladesh, Sri Lanka, South Africa along with independent distributors worldwide

Steered efforts in increasing the views, conversion, fulfillment and doubled the category sales and margin revenue in 2018-19

Previous Experience

September ’03-Jun’06 with LML Ltd., Kolkata as Customer Care - Head

Highlights:

Managed the functions of sales & customer service & ensured Dealers, Secondary Network, Customer Satisfaction & Retention through a team of Sales & Service in West Bengal, Nepal, Sikkim & NE

Acknowledged as No.1 Person across West Bengal & Nepal for attaining highest growth of 77% in CSI & SSI 79% in 04-05 Augmented Motorcycle sales to 9% from 2% in 03-04 & 9% to 12% in 04-05

Successfully completed Spare Parts Target worth Rs. 1.12 Crores with a growth of over 32 % for FY year 05-06 Increased market penetration from 29 (Dealers & SSP’s) to 93 Nos.

Secured 100% up gradation of dealer & secondary network showroom & workshop as per norms laid

Ensured maximum customer satisfaction by resolving their problem/irritants, implementing Customer Relationship Management Programs and meeting 90% of total customers of LML

Apr’99-Jun’03 with TVS Motor Company Ltd. Kolkata

Joined as Area Service In charge and promoted as an Area Service Manager

Highlights:

Managed service operations across the territories of WB, Bihar, Orissa, North East & Nepal Amplified sales from 1200 units in 1999 to 8500 units in 2003

Increased market share from 8% to 15%, CSI from 540 to 705 and SSI from 610 to 701 above TVS average Bagged single largest order from Bihar Police for 400 Fiero Motorcycles for the first time in East in 2002

Enabled east zone as No.1 in terms of customer satisfaction by internal audit by JD Power Asia Pacific in terms of Service Satisfaction Index in 2002-2003 recorded highest growth of 53%

Highlights:

Aug’86-April ‘99 with LML Ltd., Kanpur

Joined as a GET and through a series of promotions rose to level of Asst. Manager

Successfully identified & appointed 4 Dealers, 32 Sub-dealers in Delhi as well as appointment of Spare Parts stockiest for restoring customer Satisfaction

Recognized as No. 1 Service Personnel for organizing rallies, making Man & machine to move together in 108 Days in Alpha Lap of India and 90 Days in Himalayan Scooter Safari & Rashtriya Sadbhavana scooter safari covering all states and union territories across pan India was officiating and awarded certificate under Ministry of HRD Govt. of India.

Trainings / Workshop

Attended trainings on:

oSelling skills by NIS Spata for TVS Fiero / TVS Victor / Fiero F2 / FnC / TVS Scooty Pep / TVS Victor Refresher

oPresentation for Deming’s Quality Audit

oAppraisals Workshop

oTraining on S A P

oUse of Website For Business Associates

oJ D Power Score Improvement & Target setting

oS O P implementation – NIS Spata

Participated in Communication Workshop By Mercury Goldman International

Certificates obtained in Football, cricket, hockey,fancy dress show,Discuss throw,shortput, kabaddi, tug of war, official of Rashtry sathbavna scooter rally for spreading goodwill,peace,harmony under ministry of Human Resource Dept Govt of India

Personal Details

Date of Birth: 13th December 1961

Languages Known: English & Hindi

Address: # 432 Sector 49 A, L B Enclave, Chandigarh -160047

Strategic Business Planning

Business Development & After Sales

Channel/Dealer Management

Go-To Market Strategies

Client Relationship Management

Spare Parts Management

P & L Management

Team Management & Leadership

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