Strategic Communications Senior Professional

Barbara Nash, APR

**** ******** ****, **********, ** 35242 256-***-**** *******@***************.*** Internationally Accredited Communications and Marketing Strategist Award-winning professional with subject matter expertise in serving a diverse base of corporate, commercial, entertainment, and non-profit clients in complex strategic communications initiatives to achieve competitive market positioning, expand brand awareness, and positively impact the bottom line.

Customized internal and external strategies specifically aligned with client business goals and objectives

- Systematic communications based on research, planning, implementation, and analysis components

- Budget management for maximum return on investment

Capture and proposal management with $2+ billion in wins for government contract acquisitions

Nationally recognized crisis management for acute emergencies and protracted threats

- Public Relations & Communications Association Global COVID-19 Task Force, Senior Committee Member

Award winning media relations achieving brand management and targeted campaign goals

- National public service campaigns, garnering multiple international awards

Results-driven integrated marketing programs that yield measurable results year over year

- Virtual broadcast network creation, increasing online following more than 150% in 6 months Areas of Achievement

STRATEGIC COMMUNICATIONS/INTEGRATED MARKETING

Comprehensive and cohesive communication initiatives with measurable results

Media relations in international, national, regional, and local markets producing measurable results

Message architecture creation to reach all stakeholder groups within target markets

Targeted, multi-platform messaging delivery for audience/customer engagement

Crisis planning, mitigation, and recovery, including serving as team lead and media management principle

Policy and procedure development for new business acquisition

Political strategy and tactics for local, regional, and state campaigns with win rate of 90% in 20+ races PROPOSAL MANAGEMENT

Full-service capability to identify new business and achieve competitive market positioning

Complex capture and proposal strategies using Shipley-based processes

Management and support functions deliver complete, compliant, and compelling proposals WRITING AND ORAL COMMUNICATIONS

Published author with expertise in composition and grammar, AP style, and Chicago Manual of Style

Technical subject matter translation to audience-appropriate content

Content for traditional and online news media platforms

Presentations, scripts, white papers, website content,

Public speaking, media interaction, online and conference training, orals coaching Skills and Competencies

Media Engagement Integrated Marketing/Communications Employee Communications Crisis Communications Public Affairs/Government Relations Event Promotion/Management Research & Analysis Formal Strategic Planning Web/Social Media Proposal Management Program/Project Management Executive Coaching Barbara Nash, APR – Page 2

Experience

President, Barbara Nash & Associates LLC, 2003 – present

• Support numerous corporate and non-profit clients in diverse industries to meet integrated program goals

- Identify and align organizational goals and objectives

- Construct effective policies and procedures to increase profits year over year

- Facilitate formal strategic planning and project plan development events, resulting in client ticket sales of more than $7 million annually

- Field media inquiries and serve as organizational spokesperson

- Generate campaigns to garner national and international exposure for overall brand management, specific business verticals and programs, events, and targeted initiatives

- Train and coach executives and organizational spokespersons to deliver targeted messaging

• Manage all phases of acute and protracted crises to mitigate damage and re-establish normal operations

- Functions include rapid situational awareness, response team management, messaging development and dissemination, media relations, internal/external communications, recovery support

- Types of crises include multiple sexual misconduct allegations involving numerous parties and entities within an international membership organization, a fatal school shooting, government agency mismanagement, corporate accounting fraud and embezzlement, legal cases

• Create and execute comprehensive business development strategies and government contract proposals

- Extensive roles include capture and proposal management, volume lead, win strategy development, senior writing and editing, orals presentation development and coaching

- Serve clients such as General Dynamics C4 Systems, Booz Allen Hamilton, University of California System, Radiance Technologies, joint ventures, and small businesses

• Deploy national and international brand awareness campaigns, resulting in features in the Wall Street Journal, Newsweek, USA Today, Wired Magazine, Defense News, and Jane’s International Defence Review

• Deliver multiple training packages and conference presentations on effective media engagement, crisis planning and response, formal strategic planning, and government proposal techniques Director of Public Relations, Chamber of Commerce of Huntsville/Madison County, 2000 –2003

Managed full-scale PR program for 2,300+ member businesses focused on regional economic development, collaborating with elected officials, public partners, government agencies, and financial investors

Influenced and established a new regional economic growth initiative still in use today that has created tens of thousands of announced jobs and generated billions of dollars in community investment

Executed Chamber’s image campaign, “High-Tech Huntsville,” earning coverage in hundreds of media outlets such as NPR, Wall Street Journal, Newsweek, USA Today, and publications around the world

Created, designed, and managed “Initiatives,” a bi-monthly advertising-supported magazine still in publication today with circulation of 50,000 community and business leaders

Orchestrated of crisis response for City of Huntsville on 9/11, including managing public communications, press conferences, and statements

- Received national recognition for model communications in disaster response Coordinator of School/Community Relations, Limestone County Schools, 1998 –2000

Implemented a new, systematic communication program for the school district of 9,100 students

Performed role of spokesperson for media inquiry and interaction

Envisioned, wrote, and trained school teams and community agency partners on “Ready to Respond” school safety and crisis management plan, which became the model for the Alabama State Department of Education Barbara Nash, APR – Page 3

Education and Accreditation

Universal Accreditation in Public Relations (APR), 2001, Public Relations Society of America B.A., English, Harding University

Involvement and Accolades

PROFESSIONAL ORGANIZATIONS

Public Relations Society of America: Senior Counselors Academy, National Executive Committee-Independent Practitioners, PRSA Alabama Chapter

Public Relations & Communications Association, Member & Senior Global Task Force Counselor Unified Strategies Public Relations International Network, Charter Member Public Relations Council of North Alabama, Past President Board of Directors, United Way of Madison County, Communications Chair Board of Directors/Program Committee, Leadership Huntsville/Madison County Rotary International

HONORS & AWARDS

MarCom International Gold Award, 2011

Regional Citation and Award of Excellence, 2010

MarCom International Platinum Award, 2008

Public Relations Council of Alabama Practitioner of the Year, 2006 Southern Public Relations Federation Senior Practitioner, 2004 SAMPLE PUBLICATIONS

Radiance Technologies – A Bright Past, A Radiant Future, 2019 (20th anniversary commemorative book) Vision Takes Flight, 2017 (50th anniversary commemorative book for the Port of Huntsville) Innovation Starts Here – Huntsville & Madison County, 2016 (economic development coffee table book published by Downtown Huntsville, Inc.)

“Managing the Unimaginable,” published in Campus Safety Magazine, July 1, 2010

-Effectively handling crisis communications in response to an active school shooter incident

“Communications – The Key to Crisis Response,” published in Campus Safety Magazine, Oct. 23, 2008

-Using the key of communications when an institution’s reputation is on the line COMPUTER COMPETENCIES

Microsoft Office

Photo and video editing

Adobe Creative Suite

Social media platforms

Web design and content

Online conference applications

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