Rudy E. Tabcharani

Canadian +1-778-***-**** +961-**-***-*** adgz2n@r.postjobfree.com

https://www.linkedin.com/in/rudytabcharani/

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PROFILE

Marketing and communication professional specialized in customer-centric and data-driven communication

International work and education experience (Canada, USA and Middle-East)

Polyglot (English, Arabic, French and Spanish), with 15+ years of experience in marketing strategy, communication planning, reputation management, digital marketing and brand building

Project planning and organizing expertise associated with negotiation skills recognized by my peers

Entrepreneurial spirit oriented toward achieving results and overall performance while fostering working methods that encourage innovation, talent development and successful projects completion PROFESSIONAL EXPERIENCE

Marketing and Sales Consultant, Vancouver, Beirut 2017 – Present Lynx Distribution Company, Airstar, Watercenter, Quickjobs, Ecofiltro, Profitech, OUT, Edulibano, Roboduct, Blackink…

Develop and align corporate and product marketing and communication plans and help internal teams to respond swiftly to the dynamics and changes of the market

Manage social media account insuring congruent and value-driven content relevant to the audience

Manage the relationships with partners to strengthen the position of my clients vis-à-vis their audience

Fill a business strategy advisory role and support multidisciplinary teams

Set marketing strategy, winning tactics, and analyze sales data to identify opportunities

Manage product categories portfolio and integration through the product life cycle

Exceeded 2018 sales targets by 52% for Airstar, and by 31% for Edulibano in 2019 AIMIA Canada Inc. - Aeroplan, Montreal - Canada 2014 – 2016 Consultant, Partner Marketing

Managed marketing and communication strategies for a portfolio of 12 partners (Avis, Hertz, Costco, Starwood Hotels and Resorts, Expedia, Star Alliance, Advantex, Park'N Fly, Park & Jet, Montreal Airport, Canadian Red Cross, Heart and Stroke Foundation)

Ensured message and branding consistency in social media content and platforms

Participated in Big Data analysis with the analytics team: design and execution of personalized campaigns with relevant targeting and versioning, reaching different target communities (e.g. 112 bilingual versions)

Planned and delivered 3 Aeroplan campaigns (budget: $ 250K, turnover $ 10M): digital and traditional media

(increased awareness of the partnership by 32%)

Handled social media

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MOSAIC - experiential marketing, Montreal – Canada (Contractual) 2013 Account Manager, WALTER Surface Technologies (budget: $450K)

Managed resources (team of 14 event coordinator and partners)

Contributed to the strategy, planning and execution of an experiential marketing project including the digital marketing aspect

Lead content creation, account management and customer experience (B2B and B2C) Municipality of Saint-Hyacinthe, Saint-Hyacinthe – Canada (Contractual) 2012 Marketing and Communication Consultant

Redefined the identity of the brand and built the strategy and communication plan (+10 000 new visitors +6% of visitors from Montreal)

Managed and implemented the communication plan (budget: $120K): TV, radio, web, local & regional print media and below the line material

Organized and executed promotional activities on local radio and the web (organization website, Facebook and Twitter)

Pitched and won event sponsors

TBWA\RAAD, Abu Dhabi 2009 – 2011

Account Manager

Managed 10 pitch projects to acquire new business

Managed a portfolio of key accounts (team of 3 executives): TDIC, Abu Dhabi Grand Prix, Etihad Airways (+30% in the number of travelers), Khalifa Fund (+62% awareness)

Ensured the conception and deployment of client's strategy and coached teams to execute communication plans WUNDERMAN, Dubai 2007 – 2009

Account Manager

Collaborated in the conception and execution of major projects (Masafi, Phillips, Siemens, Gaggenau): branding, packaging development, 360 degrees advertising campaigns and experiential marketing events

Orchestrated and coached all teams involved (creative teams, production, strategy, billing, promotional agencies and clients): overachievement of $300K in 2007

FOODCO, Abu Dhabi 2004 – 2007

Brand Coordinator

Managed 12 brands and 280 SKUs including Pasta Zara, Virginia, F Tissues, Chef Chtaura, Hafeet, Menz & Gasser, PAK

(2006 sales: $60M)

Participated in the launch of four new products: feasibility study, market research, product development opportunities, marketing and communication plans

Ensured liaison with the sales team and motivated them by presenting new projects and sales tools in line with marketing strategy

Managed campaigns with advertising, media & promotion agencies, and worldwide suppliers (USA, Europe, Middle East, Asia)

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EDUCATION

BS in Business Administration and Management 1999 – 2003 State University of New York, Empire State College, New York TRAINING

PMP certification training (PMI Montreal, 2016)

Diploma in digital marketing (The Shaw Academy UK, 2016)

Social media analytics, mobile marketing, brand identity and archetype, marketing analytics and acquisition models, SEO, Google adwords, Facebook and Twitter marketing, digital remarketing, corporate PR (Aimia Canada Inc., Montreal, 2015)

Media and public relations (Challenge Media – Morin Relations Publiques, Montreal, 2012)

SEO, social media for business (Uniseo, Montreal, 2012)

Marketing plan conception and execution, sales management (Oxford Learning Lab, online, 2012)

Problem solving and decision making (The Holding Group, Dubai, 2007)

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