Ruchi Soni

Mobile - +91-722**-*****

Email - adgyyq@r.postjobfree.com

Summary

●Executive - Search engine optimization and digital marketing with 1.5 year of experience (total work experience of 3 years)

●1.5 years of work experience on live projects as Web designer and wordpress developer.

●SEO/Digital marketing training at Weltec (6 months) and Web designing training at TOPS institute (6 months).

●Expertise in On-page activities like web site analysis, implementing robots.txt, sitemap.xml, webmaster, perform google analytics, implement google adwords and create title, meta description and work with targeted keywords.

●Expertise in Off-page activities like directory submission, social bookmarking, classified submission, article and blog submission, video sharing and image sharing.

●Expertise in Tools like GTMetrix, SEOQuake, MozBar, Plagiarism and SEO article rewriter.

●Social Media Marketing using Facebook, LinkedIn, Twitter, Instagram.

●Wordpress theme editing, layout, content alteration. Using Plug-ins to achieve desired functionality.

●Web designing of ASP.net web pages using Visual Studio. Involved in complete designing lifecycle of HTML/CSS/JS web pages from PSD. Rich experience of converting PSD graphics to HTML web page.

●Expertise in Web Page design with HTML, HTML5, CSS, CSS3, Bootstrap, Javascript, jQuery using Sublime Text 3 and Dreamweaver.

●Responsive web designing with Bootstrap for all the devices.

●Fulfill Client requirements and Client Change Requests.

●Working in Team, communications and reporting using emails and messaging apps. Completed projects in a predefined time frame.

●Hard-working and well-trained with excellent technical and organizational skills and minute attention to details.

Technical Skills:

SEO-Off Page

Off page optimization, Directory submission, social bookmarking, classified submission, article and blog submission, video sharing and image sharing, Profile creation, Business listing

SEO-On Page

On page optimization, Keyword analysis, Keyword density, website analysis, initial analysis report, meta-tag, body-tags, webMaster, Google Analytics, internal linking, image SEO, Website analysis, robtos.txt and sitemap.xml, create blog on Wordpress, Blogger, Medium and Wix.

SEO tools

Google Adwords, Google Analytics, WebMaster, Alexa, Speed checker

Social Media Marketing

Facebook, LinkedIn, Twitter, Instagram etc.

Digital Marketing

PPC, CPC, SEM

Web development

Wordpress

Web designing

HTML, HTML5, CSS, CSS3, Web designing for ASP.net applications.

CSS Framework

Bootstrap

Scripting

Javascript, JQuery

CSS style

Font-awesome, google fonts

Web designing tools

Sublime text 3, Dreamweaver, Visual Studio

Database

MySQL

Browsers

Google Chrome, Firefox, IE

Graphic designing

Photoshop and illustrator

Operating Systems

Windows XP, Windows 7, Windows 10

Communication

Google Hangout, Skype, Email (Outlook 365), Zoom, Team, Team Viewer

Office Applications

MS Word, MS Excel, Google spreadsheet, Google drive

Professional Experience:

Employer: SP Vyas advisory, Vadodara

Duration: July-2019 to Till Date

Position: Executive - SEO and Digital Marketing

Work responsibilities:

●On-page SEO

Web site analysis, implementing robots.txt, sitemap.xml, webmaster, perform google analytics, implement google adwords and create title, meta description and work with targeted keywords.

Website loading speed check with GTMetrix, Duplicate content check with Plagiarism, Domain and page authority check with Mozbar, keyword number check with SEOQuake

Use SEOboat and article rewriter for content re-drafting.

●Off-page SEO

Directory submission, social bookmarking, classified submission, article and blog submission, video sharing and image sharing.

Rewrite blogs on Blogger, Wordpress, Medium, Tumbler, Wix etc with Targeted keywords.

●Social Media marketing

Create Facebook, LinkedIn posts

Create tweets on Twitter

●Working on Targeted keywords

●Working on SEO and social media marketing for three clients in the USA.

●Working with the content-writer and graphic designer.

●Implement minor changes on Wordpress sites.

●Attend weekly meetings with Client and discuss regarding progress and work

●Prepare and share keyword ranking reports with the manager.

●Attend monthly marketing team meeting and Global team meeting

Employer: B2B Apps solutions, Vadodara

Duration: March-2017 to April-2019

Position: Web Designer

Projects: Various applications in Healthcare domain

Work responsibilities:

●handle on all the off page activity for multiple projects

●create robots.txt and google analytics

●create site map xml and audit report

●index all the pages in webmaster tool

●Working as team member on the assigned web designing projects.

●Working on Wordpress sites, existing or new. Using plugins, themes etc.

●Designing of ASP.net web pages in visual studio.

●Attractive and responsive website using Bootstrap.

●Assist team lead in Web server Management, IIS SSL request and installation management. Restore and backup sites as per requirement.

Employer: Dhrup Technology

Duration: July-2016 to march-2017

Position: Web Designer

Projects: Various Web Designing

Work responsibilities:

●Working as team member on the assigned web designing projects.

●Converting PSD to HTML web pages with responsive or non-responsive layouts as per requirement.

●Coordinating PSD corrections and queries and implementing QC requirements for web page design.

●Attractive and responsive HTML forms and styling controls.

●Bootstrap components like tabs, affix, navbar, model box, popup, tooltip.

●Search and integrate custom bootstrap components from bootsnipp and bootswatch.

●Design complex components of web pages like owl carousel, vizard step, image overlay, image

●scaling, multicolumn dropdown, pricing table, light box and media objects.

Part-time training at Weltec institute:

Course: SEO and Digital Marketing

Duration:

Skills Learned:

SEO and digital Marketing :

oKeyword Analysis, google adwords, Title Tag Optimization, Google Analytics, Off Page Seo, On Page SEO, PPC, Webmaster, Robot.txt, Sitemap xml, Email Marketing, directory Submission,business listing, classified submission, social bookmarking, image sharing, video sharing etc.

Full-time training at TOPS institute:

Course: Web and Graphic Designing

Duration: Dec-2015 to May-2016

Project:

Project Name: Airline Website – Web & Graphic design.

Technologies: Illustrator, Photoshop, HTML, CSS.

Description: It shows timing of flights, seat status, availability of seat and ticket booking through the site.

Education Qualifications:

Year

Qualification

2011

Diploma in Computer Engineering from Polytechnic, Dahod.

2007

S.S.C from Desai C.M. High School, Virpur with 77%.

Personal Profile:

Date of birth 03-May-1991

Marital status Married

Languages English, Hindi, Gujarati

Address 5, Narayan Park No-3, Near Ayurvedic College,

Outside Panigate, Vadodara 390019

Contact this candidate