Gary Frayter

Cos Cob, CT adgyww@r.postjobfree.com 203-***-**** www.linkedin.com/gary-frayter

Profile: An agile and creative digital content creator and marketing professional with a passion for innovative storytelling, and experience producing engaging content and managing the online presence of organizations and brands. Skills: Content Creation, Graphic Design, Project Management, Social Media Management, Analytics, & Listening, Videography & Photography, Digital Content Strategy, & Influencer Marketing Education:

Manhattanville College Purchase, NY

Masters Degree: Marketing Communications Management Expected 2021 GPA: 4.0

Pace University New York City, NY

Bachelors Degree: Communications 2018

Relevant Work Experience:

Manhattanville College, Digital Content Creator Sept 2019 - Present

• Grow and manage Facebook, LinkedIn, Instagram, Twitter, and YouTube accounts ensuring a consistent brand voice across channels

• Results include over 500% growth of Facebook impressions and over 250% growth in engagement

• Create and manage social content calendar

• Ideate and create visual content, both video and photography, for social platforms and website

• Develop strategy and execute paid and organic campaigns to increase event attendance and brand awareness

• Collaborate with and advise various departments on social media related questions, and best practices

• Analyze performance, develop key metric reports and make recommendations on strategy adjustments

• Mentor, manage schedules, and assignments for student workers. Ruder Finn Public Relations, Social Media & Executive Trainee Feb 2019 - Apr 2019

• Selected for a highly competitive training program

• Part of the RF Health Care team. Clients included: Janssen & AstraZeneca

• Created social content for executives at client companies

• Assisted in planning and staffing client events & product launches

• Researched social media influencers and micro-influencers for client events

• Participated in brainstorms and client calls

• Media monitoring

UFC Gym, Client & Social Media Coordinator Feb 2017 - Oct 2018

• Managed Facebook & Instagram account and grew following from 300 to over 2,500 followers organically

• Analyzed social media data and scheduled posts in advance using Hootsuite

• Ran paid and organic Facebook and Instagram campaigns to increase brand awareness and attendance

• Discovered and worked with influencers

• Performed on camera and managed video production for all social media content

• Created all content for social media as a one-man-band using DSLR camera & shotgun mic Professional Fighters League, Event Planning, Marketing & Social Media Intern May 2016 - June 2018

• Assisted with planning and execution of major fight nights broadcasted on NBC Sports, ESPN, & ESPN+

• Researched local advertising opportunities (newspapers, restaurants, gyms, etc.)

• Managed company Twitter account and analyzed data

• Conducted a live Q&A with fans in attendance

• Created paid Facebook & Instagram ads to promote events Rubenstein Public Relations, Social Media & Public Relations Intern May 2017 - Aug 2017

• Worked with lifestyle and consumer brands

• Assisted in planning of events with social media influencers and celebrities (Tyson Beckford & Mario Lopez)

• Drafted social media posts for clients

• Assisted in writing press releases and other materials

• Compiled contact lists and media lists

HubSpot Certifications:

• Social Media Marketing Course

• Inbound Marketing

• Inbound

• Content Marketing

• Email Marketing

• Frictionless Sales

Skills:

Technical: Sprout Social, Adobe Photoshop, Adobe Premiere Pro, Adobe InDesign, Adobe Lightroom, iMovie, OBS, Hootsuite, Live Streaming, Paid Social: Instagram Ads & Facebook Ads Manager, Google Ads, E- commerce, On-camera experience, Website management & design, Search engine optimization (SEO), Analyzing web traffic metrics, Creating and developing buyer personas, and analyzing social media KPI’s. Language: Russian