Dency D. Barnes

Email: adgy4s@r.postjobfree.com

**** ********* ******, *******, ** 30024 · Cell: 214-***-****

Profile

Award winning results-driven sales and pricing professional with over 12 years of exceptional project management and pricing expertise. I have extensive experience in sales, pricing, change management, distribution, portfolio retention, and building an excellent customer relationship experience, as well as strong interpersonal and communication skills, attention to detail, risk management, and analytics. I excel in a fast-paced environment.

Work Experience

HD Supply – WhiteCap Atlanta, GA

Director, Pricing Strategy June 2019 – Present

Redesigned and implemented new pricing structure nationally to grow sales and margin while improving pricing confidence for 3.5B company/ 268 locations

Designed and implemented new Customer segmentation structure

Implemented and utilize new competitive pricing tool to drive market share

Assessed, restructured, and currently manage pricing team (13 associates) to maximize strengths to support the sales organization to drive margin growth

Managed and led merger and transition of 2 pricing organizations totaling 4.7B across 8 ERP’s

SiteOne Landscape Supply Atlanta, GA

Director, Pricing Strategy September 2015 – June 2019

Manage company pricing for National Accounts which accounts for 142.7M in sales

Drive invoice margin improvement on sales of 1.3B / 443 locations (East Division)

Led company pricing engine conversion from legacy POS system to more flexible MS AX-based platform. New system decreased transaction time by 70%, facilitating launch of company .com multichannel strategy

Established Margin Committee comprised of sales leadership associates to investigate top company pricing pain points. Resulting 10+ projects estimated to save thousands of hours across company from increased operational efficiencies and pricing accuracy

Led company conversion from cost-plus to value-based pricing model in anticipation of company IPO; resulted in +255 bps YoY GM growth vs. 100 bps goal while also helping drive +23% sales increase in first year as public company

Defined company KVI (key value item) strategy to drive price perception and increase internal pricing trust; projected impact of +42 bps GM and +3% sales in implemented markets

Led pricing integrations for 20+ acquisitions including fourth and seventh largest companies in industry

Designed analytic models for price elasticity, customer segmentation and product category performance

Collaborated extensively with other functional groups including Marketing, IT, and Category to successfully support the sales organization and meet company sales and margin goals while effectively managing change

Manage cost implementation team to improve processes of supplier cost changes into the system as well as streamlining communication to the sales force closing the gap and improving price perception for our customers and our associates

Designed Business Continuity plan for Pricing organization

Wesco Distribution, Inc. Charlotte, NC

Region Pricing Manager November 2012 – September 2015

Drove billing margin improvement for $415 million sales region / 32 locations

Provided excellent customer service to both internal and external customers, while developing and maintaining procedures and policies focused on pricing accuracy and profit maximization

Directed and supervised team of Pricing Managers and Pricing Analysts on implementation of pricing strategies for margin improvement

Identified and resolved pricing and margin issues and tracked improvement progress and opportunities in multiple databases

Coordinated and facilitated communication related to pricing and margins within assigned region and across entire company

Provided formal and informal training related to various aspects of pricing and margin to all applicable personnel

Interviewed and hired new employees and executed performance appraisals

Pricing Manager April 2012 – October 2012

Responsible for the Virginia District which consists of 7 branches to help drive billing margin improvement for $415 million sales region;

Managed pricing execution, to include data integrity and consistency

Initiated drilldown analyses to identify areas for margin improvement, replacing with competitive, profitable, market-level pricing

Executed Margin Events in the branches to educate sales force and branch management on order entry systems, best practices, market-level pricing, and reducing price overrides with an overall focus on billing margin improvement

Directed and supervised Pricing Analysts on implementation of pricing strategies for margin improvement

Calculated general pricing using Recalibration Database for more standard pricing within customer markets, resulting in higher margins by reducing variations in pricing

Bank of America Home Loans Plano, TX

Senior Restructure Specialist – Centralized Sales August 2008 – April 2012

VP Sales Manager – Multicultural Markets January 2008 – August 2008

Senior Personal Loan Consultant June 2005 – January 2008

Intuit, INC. Plano, TX

Tax Analyst II May 1999 – June 2005

Education

Baylor University, Waco, TX Graduation Date: May 1999

Bachelor of Business Administration

Concentration: International Business / Management Information Systems

Minor: Latin American Studies

Courses and Certifications

LEAN Yellow Belt Certification - 2013 / LEAN White Belt Certification - 2012

Languages

Bi-Lingual (Spanish)

Software Skills

Citrix Tools and Applications MS Word MS Excel MS Power Point

Siebel Software MS Visual Basic MS Access SQL Anywhere Power BI MS AX Tableau Oracle

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