Jennifer Maxwell Knight

I-** College Street Tel: 519-***-****

Kitchener, ON N2H 5P1 Email: adgy15@r.postjobfree.com

Profile

Built superior relationships with new promotional partners, developed new marketing

programs and advertising campaigns using professional communication skills

Responsible for successfully achieving business plans within budget and surpassing sales targets, forecasting sales, developing budgets, media buying, online and direct mail campaigns. Implemented strategic plans with successful promotions and special events, including consumer and professional tradeshows in the dental, healthcare and cosmetic industries

Exceeded sales forecasts and business growth while managing territories in Southwestern Ontario for the homeopathic, medical and professional beauty industries

Demonstrated superior product knowledge for customers based on personal interaction and needs analysis at retail and wholesale levels for various businesses

Planned and delivered effective presentations/lectures for 100+ individuals on topics such as business development, selling techniques and workplace efficiency

Completing (Aug 2019) Social Media Marketing post-grad certification, specializing in social media web design, analytics and advertising content. Additional educational qualifications include a B.A in Communications/Sociology, a Marketing Diploma, an Esthetic Certification, a Pharmaceutical Sales Accreditation and a Sports Nutrition Certification..

Professional History

Knight Consulting and Spa Coordinator (Bliss Spa) May 2014 - Present

Self-employed as a freelance Content Writer while working part-time Spa Coordinator and Esthetician. Spa duties include office administration, scheduling employees and booking clients, merchandising and ordering products. Also training staff and maintaining current products knowledge

Medical Sales Representative March 2011 – August 2014

Heel Canada Inc., Southwestern Ontario

Developed territory in the competitive homeopathic/pharmaceutical market in the retail and clinical wellness industries through prospecting and opening new accounts in addition to increasing purchases with existing clients.

Reported daily and weekly sales figures and forecasts. Distributed collateral and promotional materials to prospects and existing customers. Worked closely with internal support to manage call cycles, special events and returns for customers

Business Development Consultant December 2007 – March 2011

Phytoderm Inc., Mississauga

Managed over 200 accounts, covering half of Ontario for the Yon-Ka and GM Collin skin care brands, surpassing sales goals in a challenging economy

Successful in prospecting, opening accounts while building business with existing customers

Trained accounts on product knowledge, selling techniques, merchandising and promotions

Attended tradeshows and special events for clients. Lectured at Niagara College on skin care and selling techniques. Recognized for continually surpassing sales expectations through acquisition of new doors and growing business within existing accounts

Worked closely with manufactures to build customer relations and acquire competitive market share through programs such as education, demonstrations and special events. Taught product knowledge, retail selling skills and sharing business development strategies

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Territory Manager March 2005-October 2007

Maxill Inc., St. Thomas Contract

Sales growth exceeded by 20% through: superior customer relationship management, cold calling, sampling programs and attending professional trade shows

Specialized in hygiene and infection control. Provided customer service in the highly technical and competitive medical sales market. Major customers included Dentists, Orthodontists, Periodontists and Oral/Maxillofacial Surgeons, hospitals, long term care facilities and emergency services

Continuous education was key with existing customers. Taught lunch hour seminars for professionals to earn recognized continuing education credits

Territory Manager February 2003-October 2006

Del Laboratories (Canada) Inc., Barrie

Successfully managed a Southwestern Ontario territory for Del Laboratories’ cosmetic lines (Sally Hansen, NYC). Increased sales 28% and grew new customer base 15% in an established market

Sales prospects and regular clients included mass merchandisers (Wal-Mart, Zellers, National Grocers, The Katz Group, Shoppers Drug Mart), independents, grocery and pharmacy chains

Supported sales growth through use of special events, selling in promotions, negotiating superb shelf space, training retailers on product knowledge and utilizing AC Nielson reports

Education

Social Media Marketing Certification

Conestoga College 2018- 2019

Bachelor of Arts

Wilfrid Laurier University – B.A. Sociology & Communication Studies 2003-2006

Diploma in Business Administration

Conestoga College – Specialization in Marketing 2000-2003

Esthetic Certification

Conestoga College 1999

Pharmaceutical Sales Accreditation

Council for Continuing Pharmaceutical Education (CCPE) 2006

Sports Nutrition Certification

ICS Canada 2015

References

Available upon request

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