RESUME

Passionate marketing professional with a tireless entrepreneurial mindset. 4+ years leading

social and digital marketing efforts in the tourism and casino industry with proven examples of successful strategies and campaigns. Expertise in digital marketing, content creation and project management.

MELANIE MACIAS

DIGITAL MARKETING SPECIALIST

WORK EXPERIENCE

Digital Marketing Specialist

Greater Palm Springs CVB Rancho Mirage, CA

July 2019 – Present

• Manage daily social media presence, including community management, content creation, UGC, and paid media, with over 364,898 followers on Facebook; 41,000 followers on Twitter; and 25,000 followers on Instagram.

• Gather, track and report for digital marketing department, including website, content marketing, email marketing and social media marketing.

• Maintain monthly social media editorial calendars for all channels including Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn, both owned and paid for @visitgreaterps, @dinegps, and @visitcadeserts.

• Manage social media contests and sweepstakes, legal terms and conditions and prize acquisition and fulfillment, in order to meet campaign goals.

• Manage CMS projects in web creation, asset uploads, and daily website maintenance.

Digital Marketing Coordinator

Greater Palm Springs CVB Rancho Mirage, CA

September 2018 – July 2019

• Supported content marketing strategies by coordinating content creation in accordance with the editorial calendar, including liaising freelance writers, copy editing, photo sourcing and uploading content to the website.

• Created web-based editorial and social media content.

• Wrote monthly e-newsletters using Act-on and distributed to over 11,000 email subscribers.

• Managed accounting for the digital marketing department, including processing purchase orders, invoices and contracts. Social Media Specialist

Agua Caliente Casinos Palm Springs, CA

January 2018 – September 2018

• Managed company social media profiles and engaged with over 80,000 followers on Facebook; 10,000 followers on Twitter; and 5,300 followers on Instagram.

• Executed social media strategies through competitive audience research, testing, evaluation, and analytics.

• Created original and engaging content to socially support campaigns, events, and sponsorships.

MM

CONTACTS

PHONE

(760) 777- 0782

EMAIL

adgxzj@r.postjobfree.com

ADDRESS

PALM DESERT, CA

EDUCATION

Master of Business Administration

California State University, San Bernardino 2020

Marketing Management Concentration

Bachelor of Arts in Business Administration

California State University, San Bernardino 2016

Marketing Concentration

SKILLS

PHOTOSHOP

INDESIGN

MS OFFICE

ILLUSTRATOR

KEYNOTE

WORK EXPERIENCE

Social Media Customer Service

Agua Caliente Casinos Palm Springs, CA

November 2016 – January 2018

• Managed and responded to comments, messages, and reviews on all social media channels and hotel websites in a timely, friendly, and professional manner.

• Maintained the highest level of professionalism while communicating and working closely with partners in the marketing, entertainment, hotel, and food and beverage departments.

Marketing & PR Intern

Palm Springs Bureau of Tourism Palm Springs, CA

January 2016 – June 2016

Bank Teller

US Bank Indio, CA

April 2014 – November 2016

Recommendations

(CONTINUED)

Vicki Higgins, MBA CDME

CEO of ConneXion Sponsorships

It's rare to come across a standout talent like Melanie. Melanie expertly filled the digital marketing role for the Greater Palm Springs CVB. Her ability to handle multiple projects with enthusiasm and creativity produced exceptional results. No matter how much was on her to- do list, she always has a smile and go- getter attitude. Melanie earns my highest recommendation and would be an asset to any team.

INTERESTS

GAMING TRAVELING SPORTS SHOPPING BROWSING

EXPERTISE

• Brand Development

• Entertainment Marketing

• Digital Marketing

• Tourism Marketing

• Social Media Marketing

• Content Writing

• Content Marketing

• Project Management

FOLLOW ME

linkedin.com/in/melaniemacias/

@melllyyytravels

@melllyyytravels

• Wrote monthly press releases distributed to over 10K subscribers.

• Created FAM Tour itineraries for media arriving in Palm Springs, CA.

• Maintained CRM contacts with article mentions.

• Assisted with social media efforts for @visitpalmsprings.

• Demonstrated outstanding customer service, resolved customer concerns and helped build customer loyalty.

• Achieved sales goal by 10% or more each quarter by identifying customer needs and referring financial products and services.

• Mentored and coached new bank tellers.

Contact this candidate