Dominic Ensor / Design Direction & Program Management

Director with 10 years design, program and creative management experience. Leads design and launch of products and digital experiences for Fortune 500 companies and startups. Builds award-winning design teams. Fosters collaboration. Uses data-centric UX and agile processes. Portfolio

dominicensor.com

PW: Dominic2020

Skills

Product Design

Product Strategy

Product Marketing

Design Direction

Creative Management

UX & User Research

UI & Digital Design

Qualitative Methodologies

Quantitative Methodologies

Communications Strategy

Sales & Sales Enablement

Agile PM

Talent Acquisition

Business Development

Google Analytics

Google Adwords

Amplitude

SEO & SEM

Insight Analysis

Awards

AVA Digital Awards - Gold

Awwwards - Honorable

Mention x2

CSS Awards - Featured

Muse Creative Awards - Gold

PRINT Regional Design Awards -

Best of Region

CSS Design Awards - Public

Awards, Special Kudos

CSS Winner x 2

Site Inspire x 2

FWA

Education

Masters in Philosophy -

University of Edinburgh

A-Levels: Mathematics,

Physics & Economics

Contact

Sausalito, California

adgxs3@r.postjobfree.com

415-***-****

Work Experience

SevenDesign Design Director & Managing Director / 01.13-present Directed all aspects of management at product design agency for 8 years. Created new accounts generating over $1M ARR. Drove 4x team size and 2x revenue growth. Led client, talent, acquisition, project and program management. Key program innovations below: Pillars / Delivered exceptional service to clients by repositioning agency behind new program pillars; insight, strategy, talent, process and agile. View more (pw: Dominic2020) Insight / Implemented qualitative and quantitative methods to provided teams with valuable insight to avoid groupthink, discover new areas of value and be in-tune with user need.

Strategy / Created retention-focused ‘North Star’ assets to align clients on long-term product growth, improved ROI and reduced churn. Assets include ‘User Journey Analytics’,

‘Ideal Customer/Buyer/User Profiles’, and ‘Voice of the User’. Agile / Moved company and contracts to agile, establishing more profitable, collaborative, faster, more flexible and efficient client engagements. Talent / Created pipeline of talent with strong senior creative and management support. Hired 30+ personnel and onboarded new hires. Established internship programs with the country’s best design schools to source talent.

Management / Owned career development for designers, strategists, and writers. Managed 15 direct reports, driving promotions, 1-on-1s, and annual 360 reviews. Direction / 10+ years of success in design, product, marketing, and digital, leading design, content and strategic initiatives.

Sales & Profitability / Generated $1.5M net new ARR over 3 years, with an annual increase of 25%, comprising 50% of all revenue. Outperformed avg. margins by 20%. Client highlights at SevenDesign:

Visa 02.13-present

8 years of product design, UX, strategy in fin-tech supporting Visa’s product launches. Visa Infinite / Led overhaul of Visa’s luxury cardholder portal to deliver most compelling user experience possible. Conducted user researched and benchmarks to define features. Directed product design and development teams to launch 2.0 version globally. Visa Direct / Managed go-to-market of Visa’s fast-funds product. Developed competitive analysis, positioning, branding, and portal design for partner program. Created UX best practices and implementation guides. Supported conferences across North America. Visa B2B Connect / Directed go-to-market of Visa’s first blockchain product. Developed product positioning, "reasons to believe" messaging, and design of marketing assets Visa Analytics / Launched and directed go-to-market for Visa’s new B2B analytics platform. Developed tag-line “Insight focused. Performance driven” messaging. Created customer journey, marketing, sales and sales enablement assets. Visa EMV Chip Rollout /Facilitated the US roll-out of EMV technology with messaging strategy followed by a series of B2B and B2C infographics and social content. Clients

Visa

Bank of America

Cybersource

Fiserv

Tabapay

Nike

Specialized

Roval

Cooper Perkins

Ozmi

BASF

Ekko

Crosscan

Meal Hero

Categories

Fintech & Banking

Blockchain

Fast funds

Marketplace

B2B

B2B2C

B2C

D2C

Consumer Products

Analytics & Security

Sports & Athletics

Hydration & Energy Drinks

Consultancies & Agencies

E-Commerce

Education

Cannabis

Industry 4.0

Tools

Figma

Sketch

Webflow

Zeplin

Adobe CC

Microsoft Office

Slack

G Suite

Google Analytics

Google Ads

AYTM

Social

linkedin.com/in/dominicensor

medium.com/@dominicensor

Ozmi 05.19 -present

Directed team on strategy, design and launch of B2B cosmetics marketplace startup. Identity / Directed the naming, strategy, and branding process. Through discovery and research, delivered positioning, brand identity, strategy, mission, and vision statements. UX Strategy /Defined and designed beta & 1.0 products. Process included user/team interviews, benchmarks, functionality prioritization, product maps, and UX opportunities. Product Design / Led agile product design process with 15+ team. Ideation and wires, prototypes in Figma, user testing, concluding with UI components and front-end dev. Meal Hero 09.19-06.20

Led rebranding and website redesign process of recipe suggestion app to reflect matured technology, partners, and positioning. Improved user retention, SEO and app downloads. Specialized 05.19-06.20

Collaborated with Roval product team to create powerful retail experience that lives up to the ethos “True to your ride.” Led discovery and design process to develop buyer profiles, architecture, and UX strategy. Partnered with Shopify expert to build the backend. inGamba 04.16-08.19

Managed team of designers, writers, and developers to overhaul brand’s e-commerce experience, with the goal of putting users in the rider’s seat with sweeping photography, vivid descriptions and an up-close view of this once-in-a-lifetime experience. Cooper Perkins 04.18-08.19

Directed efforts to reposition elite agency, which exists to solve most challenging engineering problems, behind a stronger brand narrative, system and website to communicate their status as exclusive pathfinder.

Practical Money Skills 06.18-Present

A global financial literacy program that reaches teachers, students and consumers of all ages in over 40 countries, managed the team that re-branded this program and redeveloped and localized web properties in over 40 countries. Ekko 08.16-12.16

Directed initiative to repackage products for industrial sector. Led creative team on naming, branding, and web design to prime Ekko for market entry. nurx 07.15-09.15

Played an instrumental role in go-to-market strategy for prescription delivery startup. Led team to the name ‘nu-rx’, and developed core identity; mark, brand system, and website. Other work experience

Freelance Creative 03.10- 10.12

Freelance creative services for fashion and arts businesses in Paris, France. Compton Fundraising Campaign Manager / 11.07-03.10 Managed UK’s largest capital campaigns, including the University of St Andrews (£100m), Cambridge University Hospitals (£100m) and Shakespeare’s Globe Theatre (£20m). Japanese Exchange and Teaching Program 08.06-08.07 English language teaching in remote North East Japanese fishing village.

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