Lisa D. Speth

Marketing Communications and Public Relations Manager

801-***-****

adgx15@r.postjobfree.com lisaspeth

I am a Marketing Communications and Public Relations Manager with 20 years of experience in developing and executing national and international digital marketing strategies and product marketing campaigns. I have worked directly with internal departments to craft and deliver marketing messages, campaigns and information to employees, customers and press. My experience covers multiple marketing functions including product management, technical and creative writing, media relations, company and product branding, event marketing, email marketing, advertising, web, customer and partnership management. Professional Experience

Marketing Communications Manager Trackunit, Inc. February 2018 – April 2020 (COVID-19 layoff) Trackunit specializes in fleet management solutions for the off-road construction industry. Established a solid, start from scratch marketing foundation for Denmark-based company expanding into North America. Summary of duties include branding, writing, editing and content creation, social media management, international event planning and execution. Self-starter with strong time management, organization, communication, social media and public relations skills.

• Created and developed international and North American sales collateral

• Internal and external messaging, collateral and presentations

• Start-to-finish tradeshow, conference and event management in North America and Europe

• Corporate marketing campaigns and communications with press

• Public relations, press releases, onsite customer testimonial videos

• Case studies

• Technical, creative and editorial writing, editing

• Website content development

• Blog posts

• And many more duties including management of large marketing budget Marketing Communications Manager NEWSCYCLE Solutions Nov 2007 – Dec 2017 NEWSCYCLE Solutions develops and delivers enterprise software and technology for the global news media industry.

Summary of abilities include effective writing and editing skills, management, planning, solution- oriented, responsible and accountable. Self-starter with strong time management, organization, communication, social media and public relations skills.

• Marketing analytics

• Internal and external (customer) collateral and correspondence

• Product documentation - technical and creative writing and editing

• Case studies and customer testimonials

• Product management

• Digital marketing plans and campaigns, including video

• Start-to-finish tradeshow, conference and event management - collateral, pre- and post-event marketing campaigns for over 100 annual events

• US, EMEA and APAC press releases and public relations

• Company website copy and style guide

• Global advertising campaign development

• Webinars (podcasts), product management sheets and company information

• Social media management, blog posts

• Manage large marketing budget

Sales and Advertising Manager, Journalist Lee Publications/Daily Herald/Utah County Journal March 2000 – October 2007

Sports journalist and corporate advertising sales, along with real estate advertising sales, copywriting/photography. Loan Officer, Marketing Manager MARATHON FUNDING January 1998 – July 2002 Additional skills, achievements and related experience

• Marketo and Salesforce

• PowerPoint

• Slack, Trello and Dropbox

• Microsoft Office

• Adobe Photoshop and Illustrator

• Built and maintained relationships with global press, publishers, customers and employees.

• Corporate communications and public relations, customer meetings and support

• Created, managed and responsible for large marketing budgets

• Led and managed three user groups – communications and marketing to over 1500 people, annual conferences, vendor sales, sponsorships, content marketing and development

• Human Resources development of on-boarding educational presentations, recruiting initiatives and programs

• Voted first from NEWSCYCLE to be an iConnectSolutions (user-group) advisory board member.

• Managed and board member of 165 partnerships and associations

• Customer and employee interviews – US, EMEA and APAC publishers and C-level

• Voted Outstanding NEWSCYCLE Person of the Year 2013 by customers and NEWSCYCLE C-level executives Education and Training

UNIVERSITY OF UTAH 1983 - 1987

English / Journalism /Communication

UTAH STATE UNIVERSITY 1993 – 1998 BACHELOR OF

SCIENCE DEGREE - SOCIOLOGY

Criminal Justice / Journalism

UTAH BOARD OF REALTORS

AMERICAN COPY EDITORS SOCIETY 2010 – PRESENT

PRESS INDUSTRY CONFERENCES

INLAND PRESS MEGA-CONFERENCES INTERNATIONAL

NEWS MEDIA ASSOCIATION

GLOBAL CONSTRUCTION INDUSTRY ASSOCIATIONS

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